Next 30-Year Vision

Becoming a Corporate Group needed most by people around the world

This vision aims for the SoftBank Group to contribute to people's happiness through the Information Revolution for the next 30 years, and to become “a corporate group needed most by people around the world.” To achieve this vision, SoftBank will continue to concentrate its operations in the information industry, and advance the Information Revolution with leading technologies essential to the times and superior business models.

SoftBank's Next 30-Year Vision (June 25, 2010)

SoftBank announced “SoftBank's Next 30-Year Vision” on June 25, 2010.


Aims of the SoftBank Group

A Corporate Group needed most by people around the world

To become a corporate group needed most by people around the world, the SoftBank Group strives to grow in the long-term without regard for specific technology or business model, but through the partnership with the most superior companies at a time in the information industry.

Strategic synergy group

The SoftBank Group aims to expand its Group companies which share the same vision to 5,000 in 30 years through building strategic synergy group which can make self-evolution and self-multiplication.

SoftBank Academia

SoftBank Academia started on July 28, 2010 to discover and train successors of the next generation of SoftBank. Masayoshi Son as a founding principal directly trains students who applied from in and outside of the SoftBank Group to raise successors.

Video: SoftBank's Next 30-Year Vision

Information Revolution

Information Revolution

Information Revolution – what does it mean for us? What does it bring to people and society? And why do we set “Information Revolution - Happiness for everyone” as our corporate philosophy?
Progressive advancement of information technology will bring new power that works to comfort people in their sorrow and despair and that makes them happy through being bound up by the tie of sympathy and sharing what they are touched by.
Video expresses our determination towards the Information Revolution.



As a preparation of the SoftBank's Next 30-Year Vision, Masayoshi Son, our Chairman & CEO used Twitter to ask what are the saddest thing in people's life. The most common answers were death, loneliness and despair. Person who lost a loved one feels lonely, and despair also causes loneliness. The saddest thing in people's life may be loneliness.
We want to reduce loneliness and lessen sadness of people as much as possible.
Our corporate philosophy “Information Revolution - Happiness for everyone” reflects our thoughts and determination that we will not let anyone left alone and change the world with full of courage and love.