Supporting Dreams

Working to inspire the dreams of
the next generation

If you want to achieve something, the most important thing is to challenge yourself. The SoftBank Group has found that individuals who consistently challenge themselves go on to show amazing potential. That is why we see it as our mission to communicate to children the joy of having dreams and taking up challenges.

We encourage children and youth to have big dreams for the future of society and to have the courage to realize those dreams.

We support people with special needs to help them fulfill their dreams through the power of the Internet.

The The SoftBank Group is working to inspire the dreams of the next generation with dreams and visions.

Using baseball to show children the fun of challenges

The SoftBank Group

The HAWKS JUNIOR ACADEMY is a nonprofit organization founded in 2005 as a center for the community activities of the Fukuoka SoftBank HAWKS. Under the motto, “Dreams and excitement for children,” the organization held approximately 150 baseball practice sessions in 2014, including lessons from former professional players and from Harry & Honey, the HAWKS' mascots. These sessions provide children with an opportunity to experience the fun of taking up a challenge and pursuing their dreams. So far over 100,000 children*1 have taken part, mainly in the Kyushu region.

Since 2008, the companies of the Softbank Group*2 have organized and sponsored the annual SoftBank Baseball School for the children of Tokyo and its surrounding suburbs. About 200 elementary school children participate every year, receiving pointers from former players of the Fukuoka SoftBank HAWKS as they put their full effort into every training exercise.

  • *1
    As of April 30, 2015
  • *2
    SoftBank Group Corp., SoftBank Corp., SB Atwork Corp., SB Creative Corp., SoftBank Payment Service Corp., DeeCorp Limited, SoftBank Technology Corp., Odds Park Corp.

Donations made at charity vending machines and inviting children to baseball games

The SoftBank Group

In cooperation with Coca-Cola West Co., Ltd., SoftBank Corp. has deployed Baseball Charity Box drink vending machines decorated with illustrations of Fukuoka SoftBank HAWKS mascots at 80*3 locations, including SoftBank shops, mainly in the Kyushu region. In January 2010, the vending machines were introduced at Tokyo Shiodome Building, where the head offices of the SoftBank Group companies are located. The vending machines have also been deployed at a chain of drugstores based in Fukuoka Prefecture since summer 2009, and support for the cause is increasing.

Part of the revenue from these charity vending machines is donated to the NPO HAWKS JUNIOR ACADEMY, and is used to purchase charity tickets for professional baseball games played at the FUKUOKA YAHUOKU! DOME.

SoftBank Payment Service Corp. secured season tickets at the FUKUOKA YAHUOKU! DOME and invited 868*4 children and staff to baseball games through the Council of Social Welfare of Fukuoka and Saga prefectures and Japan Boys League Inc.

  • *3
    As of August, 2015
  • *4
    Figure for fiscal year 2014

A Public-private Collaboration Project to Develop the Next Generation of Global Talent

SoftBank Group Corp.

SoftBank Group Representative Masayoshi Son went to the U.S. when he was 16 years old and felt that experiencing a new culture and lifestyle dramatically changed his life. The SoftBank Group seeks to offer the same experience to students who have dreams and aspirations by supporting Tobitate Japan Scholarship Program which was launched in 2014 as a public-private partnership initiative. The program aims to send around 10,000 high school and university students abroad as overseas student, over seven years through 2020.

These students will work with sponsoring companies to form a community of global talent, aiming to become “human resources who can contribute to society and industry” and “human resources able to act globally and with a global perspective.” After they return to Japan, they are expected to communicate the appeal of their overseas experience to help foster greater interest in overseas study throughout Japan.

Foundation Created to Support Young Entrepreneurs in Hong Kong

Alibaba Group Holding Limited

Alibaba has established the NPO Alibaba Hong Kong Young Entrepreneurs Foundation to support young people's career development and entrepreneurship in Hong Kong. The foundation will provide young entrepreneurs in Hong Kong with equity, technologies, and specialized knowledge to allow them to use marketplaces and platforms within Alibaba's system to start businesses and provide products and services to mainland China from Hong Kong. The foundation will maintain funding by investing in businesses started by young entrepreneurs and reinvesting the proceeds from them. This venture investment program is scheduled to be launched in the second half of 2015.

Supporting children's dreams


ChildLine is a telephone counseling service for children suffering from bullying or violence who are unable to seek help from the people around them. In contrast with to the traditional problem-solving oriented style of other help lines, ChildLine's approach is to listen to and empathize with the children, and in turn encourage them to overcome problems by themselves.

SEND to 2050 PROJECT (Mugen Edutainment Foundation)

SoftBank Corp. supports the activities of the SEND to 2050 PROJECT. The SEND to 2050 PROJECT was established in 2009 with the goal of creating better leaders and a better world in 2050. As a platform for cooperation in Japan's future, the project hosts a “National Student Council Summit” at which members of junior high school student councils—potential future leaders—gather from each region in Japan.