Great East Japan Earthquake Reconstruction Support
As part of our hopes for a rapid recovery from the Great East Japan Earthquake, the SoftBank Group continues to support victims of the disaster.
As the SoftBank Group works to ensure disaster preparedness, we also work to support the people affected by the Great East Japan Earthquake.
People have told us they want to support victims and those involved in restoration efforts, and they have asked what they can do to help the children supporting the region's recovery, both now and for the future. We at the SoftBank Group have listened to these voices, and we are working with our customers to provide continuous support.
For the futures of the high school students undertaking the role of reconstruction
Since 2012, SoftBank Group Corp. has supported TOMODACHI, a Japan-U.S. exchange initiative led by the U.S. Embassy in Japan and the U.S.-Japan Council, a non-profit educational organization. Participants study leadership and community contributions during a 3-week program at the University of California, Berkley. Many of this program's alumni are making use of what they learnt for the benefit of their local communities and have demonstrated leadership in a range of arenas.
On-going support activities for affected areas
The SoftBank Group has been engaged in activities to support Great East Japan Earthquake recovery efforts, such as lending out mobile devices and collecting relief money immediately after the disaster, and continues to work to provide support that leverages our expertise and resources as an Internet company.
Working with customers to support children in affected areas
In August 2011 and December 2012 respectively, with the goal of providing on-going support to areas affected by the Great East Japan Earthquake, SoftBank Corp. (“SB”) started Charity White, a program that allows customers to make donations along with their monthly payments.
Under the Charity White program, customers donate 10 yen per month on top of their monthly usage charge. SB matches this donation (10 yen per customer) so that a total of 20 yen per customer per month goes to the Central Community Chest of Japan and Ashinaga charities to support children in affected areas.
Preserving memories of the disaster area
Yahoo Japan Corporation
In 2014, the event's second year, a new 220-km course to Kesennuma was established and the number of participants more than doubled to 2,957.
Broadening the circle of support
Providing on-going support for reviving Tohoku's economy
SoftBank Corp., Yahoo Japan Corporation, SB Gift
Points are earned through building or retrofitting energy efficient houses, and each point can be exchanged for a 1-yen Gift Ticket for Reconstruction. These gift tickets can be used at places including the Fukko Department online department store and SoftBank shops in affected regions.
Through Gift Tickets for Reconstruction, the SoftBank Group intends to provide continuous support for the economic revitalization of affected regions.
In an effort to create jobs in the Sousou region* of Fukushima Prefecture, SoftBank Corp. (“SB”) has been entrusted with the Mobile Application Creator Training Course, organized by the Sousoukoyo job-creation council, and is providing support in overall course and progress management and in attendees' independent study. The program has trained 37 students in the approximately two years since it started on August 22, 2012. SB aims to provide on-going support for creating local jobs in the IT industry.
Yahoo Japan Corporation
Providing support through online services
Yahoo Japan Corporation
After the Great East Japan Earthquake Yahoo Japan promptly provided earthquake-related information via a special webpage and launched a variety of support initiatives. Three years have passed since the disaster, and Yahoo Japan has opened a Reconstruction Support Portal to shift the focus from remembering and thinking to concrete actions such as knowing, buying, meeting, and visiting. The Reconstruction Support Portal supports reconstruction support initiatives by featuring a variety of information on Tohoku, fund-raising and volunteering, as well as its Photo Preservation Project, which records and preserves for future generations Tohoku's appearance before the Great East Japan Earthquake and as reconstruction continues. Yahoo Japan will continue to work with its users and with the people of Tohoku to support the region's recovery.
Donations and assistance to support reconstruction
Channeling the generosity of the public to the affected areas
SoftBank Corp. (“SB”) set up a system that allows customers to make disaster relief donations from SoftBank mobile phones and smartphones, and conducted a fundraising drive at SoftBank shops. Smartphone users were able to use the SoftBank Simple Donation application to make a donation along with their mobile phone charges*1. SB implemented schemes to allow users to donate using a credit card, SoftBank Money, or SoftBank Mileage Points.
Yahoo Japan, Japan's biggest portal site, began accepting online donations through its Emergency Disaster Fund from the evening of March 11, 2011. As of January 2012, it had raised about 1.37 billion yen through the generosity of the public. Yahoo Japan services such as Yahoo! Auctions and Yahoo! Shopping are also running donation programs.
|Name||Period||Amount donated||Principal recipient|
|SoftBank Corp.*2, SoftBank BB Corp.*2||Charity White||August 1, 2011 -||888,583,048 yen*3||Central Community Chest of Japan
|SoftBank Corp. (currently SoftBank Group Corp.)||Study Fund donation for scholarships for high school students||March 8-23 2012||11,053,770 yen||Great East Japan Earthquake Recovery Initiatives Foundation|
|Great East Japan Earthquake Donation Project||March - July 2011||218,158,515 yen*4||Japan Platform
Japanese Red Cross Society
Central Community Chest of Japan
|Yahoo Japan Corporation||March 2011 - January 31, 2012||1,371,453,800 yen*5||Japanese Red Cross Society
Central Community Chest of Japan
Iwate, Miyagi and Fukushima prefectures
|Carview Corporation||March 13 - April 30, 2011||4,208,000 yen||Japanese Red Cross Society|
|SB Players Corp.||Through March 31, 2011||78,000,000 yen||Iwate, Miyagi and Fukushima prefectures|
- *1Available for iPhone from March 17, 2011 and for SoftBank smartphones from March 22, 2011.
- *2SoftBank BB Corp., SoftBank Telecom Corp. and Ymobile Corporation merged into SoftBank Mobile Corp. on April 1, 2015. SoftBank Mobile Corp. changed its company name to SoftBank Corp. on July 1, 2015.
- *3As of March 13, 2015.
- *4As of August 31, 2011.
- *5As of March 30, 2012.
Relief money and aid donations by SoftBank Group
Donations of relief money and aid by SoftBank Group Corp. (“SBG”) and its Group companies and individually by SBG's Chairman and CEO Masayoshi Son are used to provide funding to organizations such as local governments, NGOs, public service corporations and NPOs to help restore the disaster-affected area and daily life back to normal as quickly as possible.
Principal SoftBank Group donations (As of November 14, 2014)
|Name||Amount donated||Recipient / Amount|
(currently SoftBank Group Corp.)
|1 billion yen||Japanese Red Cross Society||400 million yen|
|Central Community Chest of Japan||400 million yen|
|Ashinaga||200 million yen|
|Yahoo Japan Corporation||Approx. 326 million yen||Japanese Red Cross Society||100 million yen|
|NIED||100 million yen|
|Central Community Chest of Japan||100 million yen|
|Great East Japan Earthquake Recovery Initiatives Foundation||Approx. 26 million yen|
|Fukuoka SoftBank HAWKS Corp.||35 million yen||Do for Japan from Fukuoka|
|GungHo Online Entertainment, Inc.||10 million yen||Japanese Red Cross Society|
|IDC Frontier Inc.||Approx. 5 million yen||UNICEF|
|NC Japan K.K.||500 million yen||Japanese Red Cross Society|
|Carview Corporation||20 million yen||Japanese Red Cross Society|
|Vector Inc.||5 million yen||Japanese Red Cross Society|
|Masayoshi Son (individually)||10 billion yen||Japanese Red Cross Society||1 billion yen|
|Central Community Chest of Japan||1 billion yen|
|UNICEF Japan, others||600 million yen|
|Direct donations to affected municipalities||3.4 billion yen|
|Great East Japan Earthquake Recovery Initiatives Foundation||4 billion yen|
|All remuneration received as SoftBank Group's representative until retirement|