Notices 2013

Changes to Company Names of Subsidiaries

September 2, 2013
SoftBank Corp.

SoftBank Corp. announces that it has decided to change the company names of three of its subsidiaries effective October 1, 2013.

With these name changes, SoftBank aims to foster free and independent management at each subsidiary and build even stronger strategic Group synergies to further enhance the brand value of the entire SoftBank Group.

The changes are as follows:

Current company name New company name
SOFTBANK Media Marketing Holdings Corp. SB Media Holdings Corp.
SOFTBANK Creative Corp. SB Creative Corp.
SOFTBANK Human Capital CORP. SB Human Capital Corp.
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