[ELEVEN-UP Inc.] ELEVEN-UP and CAMELOT announce “G-Planet concept” a new online entertainment service. Pre-launch testing of the first title “I LOVE GOLF!” with limited usersOffering an online playground everyone can enjoy in a safe and secure environment

Aug. 1, 2006

ELEVEN-UP Inc., a SOFTBANK Group company (head office: Minato-ku, Tokyo; President & CEO: Takashi Katayama; hereinafter “ELEVEN-UP”) which runs an online entertainment business, and CAMELOT CO., LTD. (head office: Shinjuku-ku, Tokyo; COO: Hiroyuki Takahashi; hereinafter “CAMELOT”), which engages in the planning and production of software, mainly games, will commence seeking participants on August 4 for a pre-launch testing of “I LOVE GOLF!”, the first title of the “G-Planet concept”, a new online entertainment service based on the concept “the Internet with full of smiles”.

The goal of the “G-Planet concept” is to build an online playground everyone can enjoy in a safe and secure environment and to provide users with an entertainment service more comprehensive than ever before. This is also to offer an environment where more users, including those who are not accustomed to using PCs on a daily basis, can enjoy online entertainment services.

“I LOVE GOLF!”, the first title of this concept, is an easy-to-enjoy online golf game for everyone with a built-in simple operability that only requires a mouse. This game is equipped with various functions not available with existing video game consoles, enabling the simultaneous display of multiple game screens from different angles and allowing users to adjust window size according to PC usage. In addition, to make it available to more users, it is designed to be comfortably played even on PCs which may not be the most up-to-date.

In terms of promotion/sales/billing and settlement of “I LOVE GOLF!”, ELEVEN-UP and CAMELOT plan to sell “I LOVE GOLF” on the “Yahoo! GAMES” site in alliance with Yahoo Japan Corporation.

ELEVEN-UP and CAMELOT are dedicated to developing an online entertainment business that everyone can enjoy in a safe and secure environment, by further enriching services to realize the “G-Planet concept”.

Outline of “I LOVE GOLF!”

Official title I LOVE GOLF!
Category Online entertainment sports (for PCs)
Official web site http://www.golf-daisuki.net/
Usage fee To be determined
Service planning/operation/sales ELEVEN-UP Inc.
Promotion/sales/billing & settlement Yahoo JapanCorporation
Planning/production CAMELOT CO., LTD.

Features

  • Simultaneous display of multiple screens from different angles by multi-window function.

  • Free adjustment of game window size according to PC usage.

  • Easy operation that only require a mouse; based on the simple interface with high visibility (users may also operate only with a keyboard).

  • Multiple play modes, such as the competition mode which can deliver games full of a sense of speed without the need to wait for an opponent’s shots.

Servicetime-line

Pre-launch testing with limited users(closed beta testing)
Commence seeking participants on August 4, 2006(outline of invitation to be announced later)
Pre-launch (openbeta testing)
Fall 2006 (planned)
Full launch(commercial service)
By 2006 year-end (planned)

“I LOVE GOLF!” logo
 
Open space

Multi-window
 
Play screen
[Notes]
  • *Patentapplied for multi-window and other relevant functions.
  • *Youare asked to observe the following copyrights when images are posted.
    (c)ELEVEN-UP Inc.
    (c)CAMELOT CO., LTD.

Featuring Ms. Aya Ueto, the most favorable actress in Japan, for advertising of “I LOVE GOLF!”

Ms. Aya Ueto, who has been widely popular in music/drama/movie scenes with active and pleasant impressions and who was selected as the most favorable actress in 2005, has been selected as the most appropriate advertising personality for “I LOVE GOLF!” based on the concept of easy/secure/smile for the title.

Profile of Aya Ueto

Ms. Ueto was awarded the juries' special prize in “The 7th national beauty girl contest” in 1997.

She has been a popular actress who represents Oscar Promotion Co., Ltd.She has been appearing in “Shimokita Sundays”, an on-air drama by EX affiliates, since July 2006.

Birth date
14 September 1985
Sign
Virgo
Blood type
O type
Birthplace
Tokyo

Corporate profile

ELEVEN-UP Inc.

Location 2-5-1, Atago, Minato-ku, Tokyo
Representative Takashi Katayama, President & CEO
Founded February 1, 2006
URL http://www.11up.co.jp/
Business description Planning/operation/sales/marketing of the online entertainment business

Titles in operation

2006 Belle Isle for PCs officially in service
2006 Dynasty Warriors BB for PCs to be launched in fall 2006

CAMELOT CO., LTD.

Location 1-28-15, Shinjuku, Shinjuku-ku, Tokyo
Representative Hiroyuki Takahashi, COO
Founded April 4, 1994
URL http://www.camelot.co.jp/
Business description Planning/production of software, mainly games

Key products

1991 Shiningseries
1997 Everybody’sGOLF
1999 MARIO GOLF 64
1999 MARIO GOLF GB
2000 MARIO TENNIS 64
2000 MARIOTENNISGB
2001 Mobile GOLF
2001 GOLDEN SUN series
2003 MARIO GOLF FAMILY TOUR
2004 MARIO GOLF GBA TOUR
2004 MARIO TENNIS GC
2005 MARIO TENNIS ADVANCE