Press Releases 2010

ZYNGA ACQUIRES LEADING SOCIAL GAME DEVELOPER UNOH,
ACCELERATING ZYNGA JAPAN'S MOBILE GAME DEVELOPMENT

SAN FRANCISCO (August 5, 2010) and TOKYO (August 6, 2010) —
Zynga today announced that it has acquired Tokyo-based Unoh, one of Japan's leading social games companies. Unoh will be part of the foundation of Zynga Japan's mobile product effort, which will be a joint venture between SOFTBANK Group and Zynga, and accelerate Zynga Japan's entry into the Japanese Social Gaming market.

Unoh is one of Japan's pioneering social game companies, founded in 2001 with top hits Machitsuku!, Band Yarouyo!, and Kaizoku Chronicle. In addition to maintaining Unoh's games on mixi, Mobage-town, and GREE, Zynga Japan will also localize Zynga games and developing new games targeted at the Japanese market.

“Zynga is delighted to welcome the Unoh team, one of the pioneer Japanese social game developers, to the Zynga family,” said Mark Pincus, CEO and Founder, Zynga. “They have a great track record of producing innovative, successful games and are a perfect complement to the top-notch team we have already begun to assemble in Japan.”

“We're very excited to join Zynga to help extend their reach to Japanese consumers,” said Shintaro Yamada, founder and CEO, Unoh. “We're looking forward to being an integral part of Zynga' Japans leadership and growth, and are happy to support bringing the best social games to Japan's cutting edge mobile and web technologies.”

Yamada will help lead Zynga Japan's mobile efforts.

About Zynga Japan

Zynga Japan will be a joint venture between SOFTBANK Group and Zynga to develop, distribute and support social games in Japan. It plans to bring the worldwide leader in social gaming and the mobile technology visionary of Japan.

About SOFTBANK

SOFTBANK is a leading technology company connecting consumers through its broadband infrastructure, fixed-line telecommunications, and mobile communications services. SOFTBANK has invested in overseas companies with high potential to provide next generation services using the internet, including Oak Pacific Interactive (which operates China's largest SNS site), and Ustream, Inc. (which is the operator of the Ustream.TV website), a broadcast platform offering live video distribution service via the Internet (video streaming service). By leveraging this investment in Zynga and through its other efforts, SOFTBANK continuously aims to generate synergies among various content and services within its group. For more information, visit the SOFTBANK website.

About Zynga

Zynga is the world's largest social game developer. More than 230 million monthly active users play Zynga's games include FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, YoVille, Cafテゥ World, FishVille, PetVille and FrontierVille. Zynga games are available on Facebook, MySpace and the iPhone. Through Zynga.org, Zynga players have raised over $3 million for world social causes. Zynga is headquartered in Potrero Hill in San Francisco. For more information, visit www.zynga.com or www.zynga.org.

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