Press Releases 2013

SoftBank & Bloom Energy Form Joint Venture
to Provide Clean, Reliable, and Affordable Energy to Japan Bloom Energy Servers to provide continuous, reliable onsite electricity at predictable prices
to office buildings, hospitals, data centers, governments and other large commercial enterprises
in the U.S.A

July 18, 2013
SoftBank Group
Bloom Energy Corporation

Tokyo and Sunnyvale, CA - SoftBank Group. (Tokyo, Japan, Representative:Masayoshi Son, hereafter “SoftBank”) and Bloom Energy Corporation. (Sunnyvale, USA, Principal Co-Founder and CEO: Dr. KR Sridhar, hereafter “Bloom Energy”) today announced the establishment of a new 50/50 Joint Venture that intends to address Japan's urgent need for clean, reliable, and affordable electricity. The new company, Bloom Energy Japan Limited (Tokyo, Japan, Representative Director and CEO: Shigeki Miwa, hereafter “Bloom Energy Japan”), will deploy Bloom Energy's unique, rapidly deployable Energy Servers (Bloom Energy Server) and offer the generated electricity from the Servers to customers seeking to take control of their energy destiny while also contributing to Japan's energy security, sustainability, and economy.

Bloom Energy has been generating power for customers in the United States, including Walmart, AT&T, Google, eBay, The Coca Cola Company, and many others, and has generated over 700,000,000 kilowatt hours over the last 5 years. By using the Bloom Energy Server, these companies can efficiently generate their own electricity onsite, reduce their carbon & water footprint while lowering energy costs and mitigating power outage risks.

“I am delighted that we are establishing this Joint Venture with Bloom Energy, an innovation leader in energy. By providing Bloom Energy's breakthrough technology through this new Joint Venture, SoftBank will further empower the adoption of innovative, clean energy,” said Masayoshi Son, Representative of SoftBank Group.

“Empowering customers in Japan to buy electricity on their terms is another significant step on our journey to change the way energy is generated and consumed in the world,” said Dr. KR Sridhar, Principal Co-Founder and CEO of Bloom Energy.

The damage caused by the Great East Japan Earthquake, the incident at the Fukushima Daiichi Nuclear Power Plant and the subsequent closure of nuclear power plants have created a significant electrical power deficit. Subsequent energy imports have greatly expanded Japan's trade deficit while consumer electricity prices have recently escalated by double digits.

Bloom Energy Japan was created to provide a reliable electricity alternative that is at once safe, clean, affordable, and compact, and provides electricity 24/7. With the establishment of this Joint Venture, SoftBank adds distributed baseload power from Bloom Energy and further encourages the domestic use of clean energy complementing its existing portfolio of renewable energy sources such as solar and wind.

About Bloom Energy Japan

Name Bloom Energy Japan Limited
Capital $10M (1 billion yen)
Capital Reserve $10M (1 billion yen)
Capital Structure
  • SB Power Management 50%
  • Bloom Energy Corporation 50%
Business Description Provision and marketing of power generated by clean and reliable fuel cells. Equipment importation, installation and other related business activities.
Representative Director and CEO Shigeki Miwa

About Bloom Energy

The company was founded in 2001 with a mission to make clean, reliable energy affordable for everyone in the world. Bloom Energy Servers are currently producing power for many Fortune 500 companies including Google, Walmart, AT&T, eBay, and The Coca-Cola Company. The company is headquartered in the United States at Sunnyvale, California. For more information, visit www.bloomenergy.com.

About Bloom Energy Server

The Bloom Energy Server is a breakthrough solid oxide fuel cell technology generating clean, highly-efficient on-site power from multiple fuel sources. The technology has roots in the NASA Space Program and is fundamentally different from the legacy “hydrogen” fuel cells. The Bloom Energy Server has the ability to run on bio gas and town gas, provides unmatched efficiency in converting fuel to electricity and is easily deployed and maintained. Bloom's flexible, modular technology can be tailored in size to each customer's need.


Life Technologies, 1 MW Installation in California / Bloom Energy Headquarters, 600 kW Installation in California
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