Supporting Dreams

Working to inspire the dreams of
the next generation

If you want to achieve something, the most important thing is to challenge yourself. The SoftBank Group has found that individuals who consistently challenge themselves go on to show amazing potential. That is why we see it as our mission to communicate to children the joy of having dreams and taking up challenges.

We encourage children and youth to have big dreams for the future of society and to have the courage to realize those dreams.

We support people with special needs to help them fulfill their dreams through the power of the Internet.

The The SoftBank Group is working to inspire the dreams of the next generation with dreams and visions.

Contributing to education and society through advanced technology

SoftBank Group Corp.

Contributing to education and society through advanced technology

Softbank Group Corp. has launched the “Pepper Social Contribution Program,” under which the personal humanoid robot Pepper is loaned for free to local governments and nonprofit organizations for a three-year period. The program aims to contribute to society and foster programming literacy.

Beneficiaries are selected through an open application process, with Pepper used in the following programs:

  • The School Challenge Program run by local governments

    Programming classes at public elementary and junior high schools within certain jurisdictions

  • The Social Challenge Program run by non-profit organizations

    Other social contribution initiatives

Using baseball to show children the fun of challenges

The SoftBank Group

The HAWKS JUNIOR ACADEMY is a nonprofit organization founded in 2005 as a center for the community activities of the Fukuoka SoftBank HAWKS. Under the motto, “Dreams and excitement for children,” the organization held approximately 150 baseball practice sessions in 2014, including lessons from former professional players and from Harry & Honey, the HAWKS' mascots. These sessions provide children with an opportunity to experience the fun of taking up a challenge and pursuing their dreams. So far over 100,000 children*1 have taken part, mainly in the Kyushu region.

Since 2008, the companies of the Softbank Group*2 have organized and sponsored the annual SoftBank Baseball School for the children of Tokyo and its surrounding suburbs. About 200 elementary school children participate every year, receiving pointers from former players of the Fukuoka SoftBank HAWKS as they put their full effort into every training exercise.

  • *1
    As of April, 2016
  • *2
    SoftBank Group Corp., SoftBank Corp., Yahoo Japan Corporation, SB Atwork Corp., SB Creative Corp., SoftBank Payment Service Corp., Odds Park Corp., SoftBank Technology Corp.

Baseball workshops held in areas impacted by the 2016 Kumamoto Earthquakes

Baseball Workshops Held in Areas Impacted by the 2016 Kumamoto Earthquakes

Baseball workshops have been held with former Fukuoka SoftBank HAWKS players since June 2016 to bring cheer to children through sports at elementary schools impacted by the 2016 Kumamoto Earthquakes. One child commented, “There were so many days I couldn't play baseball because of the earthquakes, but I was able to get out there, move around and have fun thanks to the workshop, and it really made me want to play baseball again.”

Donations made at charity vending machines and inviting children to baseball games

The SoftBank Group

In cooperation with Coca-Cola West Co., Ltd., SoftBank Corp. has deployed Baseball Charity Box drink vending machines decorated with illustrations of Fukuoka SoftBank HAWKS mascots at 79*3 locations, including SoftBank shops, mainly in the Kyushu region. In January 2010, the vending machines were introduced at Tokyo Shiodome Building, where the head offices of the SoftBank Group companies are located. The vending machines have also been deployed at a chain of drugstores based in Fukuoka Prefecture since summer 2009, and support for the cause is increasing.

Part of the revenue from these charity vending machines is donated to the NPO HAWKS JUNIOR ACADEMY, and is used to purchase charity tickets for professional baseball games played at the FUKUOKA YAHUOKU! DOME.

SoftBank Payment Service Corp. secured season tickets at the FUKUOKA YAHUOKU! DOME and invited 910*4 children and staff to baseball games through the Council of Social Welfare of Fukuoka and Saga prefectures and Japan Boys League Inc.

  • *3
    As of December, 2015
  • *4
    March to October 2016

A Public-private Collaboration Project to Develop the Next Generation of Global Talent

SoftBank Group Corp.

SoftBank Group Representative Masayoshi Son went to the U.S. when he was 16 years old and felt that experiencing a new culture and lifestyle dramatically changed his life. SoftBank Group Corp. seeks to offer the same experience to students who have dreams and aspirations by supporting Tobitate Japan Scholarship Program which was launched in 2014 as a public-private partnership initiative. The program aims to send around 10,000 high school and university students abroad as overseas student, over seven years through 2020.

These students will work with sponsoring companies to form a community of global talent, aiming to become “human resources who can contribute to society and industry” and “human resources able to act globally and with a global perspective.” After they return to Japan, they are expected to communicate the appeal of their overseas experience to help foster greater interest in overseas study throughout Japan.

Alibaba Launches Entrepreneurs Fund for Hong Kong

Alibaba Group Holding Limited

Alibaba Launches Entrepreneurs Fund for Hong Kong

Alibaba Group Holding Limited established the Entrepreneurs Fun d for Hong Kong in November 2015. The fund will support the career format ion and entrepreneurial activities of young people and stimulate fresh activity in Hong Kong. The fund will also support the aspirations of young people by offering 200internship opportunities each year for graduates as well as an investment program. Furthermore, through the fund, Alibaba aims to provide products and services using its e-commerce, logistics, mobile platforms, cloud computing and financial services to people in mainland China and countries around the world.

Supporting children's dreams


Supporting children's dreams

ChildLine is a telephone counseling service for children suffering from bullying or violence who are unable to seek help from the people around them. In contrast with to the traditional problem-solving oriented style of other help lines, ChildLine's approach is to listen to and empathize with the children, and in turn encourage them to overcome problems by themselves.

SEND to 2050 PROJECT (Mugen Edutainment Foundation)

SoftBank Corp. supports the activities of the SEND to 2050 PROJECT. The SEND to 2050 PROJECT was established in 2009 with the goal of creating better leaders and a better world in 2050. As a platform for cooperation in Japan's future, the project hosts a “National Student Council Summit” at which members of junior high school student councils — potential future leaders — gather from each region in Japan.