Social Contribution Initiative

Basic approach

As a company which is leading the information revolution, we utilize our strengths in technology to promote activities which contribute to society. Based on the fundamental sustainability policy, the themes of focus of our social contribution activities to create a sustainable society are the “promotion of an information society,” “next-generation education,” “support for a diverse society,” “environmental and resource measures,” and “disaster countermeasures and reconstruction support.” While engaging in repeated discussions with stakeholders including everyone in the local community, we sincerely undertake the resolution of social issues and aim to contribute to the achievement of SDGs through our “Beyond Carrier” growth strategy to create a society in which anyone can enjoy a convenient and comfortable lifestyle.

Themes of Focus

We have set KPIs for each of the themes of focus for social contribution and are promoting social contribution activities by working toward the achievement of our goals.

Theme Contents of Activities KPI
Promotion of an information-oriented society
  • Addressing the digital divide
  • Health and medical support
  • Support for communities and organizations
  • Number of smartphone classes held: more than 430,000
Fostering the next generation
  • Educational support
  • Child-rearing support
  • Number of schools supporting special needs education: 650(FY2021)
Responding to a diverse society
  • For the senior generation
  • For diversity
  • Number of support groups for people with disabilities: more than 300(FY2021)
Disaster countermeasures and reconstruction support
  • For disaster prevention and disaster mitigation
  • For recovery
  • Efforts to support reconstruction
  • Number of mobile base station vehicles and portable mobile base stations deployed : 200 or more
  • Deployment of mobile power supply vehicles: 80 units or more
  • Maintain more than 200 portable antennas
Environment and resource measures
  • Measures for resources and energy
  • Environmental conservation
  • Number of reused/recycled terminals: 10 million (FY2020 - FY2025)

Promotion Structure

The Company's CSR Division formulates basic policies and themes of focus for CSR activities for the company and the entire group, which are shared throughout the group.
Each of our group companies has established its own CSR department or person in charge of CSR and has built a system to promote its own activities in accordance with the business and characteristics of each company.
In order to obtain the results of the entire group's activities and the activity plan for the relevant fiscal year, information is exchanged on a regular basis by holding CSR group liaison meetings. In addition, the results and status of our CSR activities are shared with and reported back to management and we realize effective social contribution based on the opinion of management.

Social contribution activity cost data

Item Social contribution activity costs
(In millions)
FY2019 FY2020
Implementation of social contribution activity programs 507.1 637.6 Includes costs arising from the implementation of CSR activities and the holding of smartphone classes
Cash-based donations 140.3 129.0 Donations to organizations, etc.
Goods-based donations 290.2 8497.4 Free provision of various services for disasters and the new coronavirus, etc.
Time-based donations* 2105.2 2420.2 Monetary equivalent of time spent on social contribution activities
  └ (Of which) Employee volunteer participation 4.5 4 Monetary equivalent of volunteer participation time
Recycling and other environmental charges 97.5 398.1 Non-fossil certificate purchase costs, etc.
Other 9.7 14.5 Cooperation with organizations, etc.
  1. *
    Converted to monetary value

Specific initiatives

Provision of programming education
for primary and secondary schools

Programming education became compulsory in primary and secondary schools in 2020. In response to this, SoftBank Corp. is providing opportunities for various types of programming education. As part of those efforts, we started a new “IoT Challenge” education program in FY 2019 which combines Pepper with the micro:bit. The “IoT Challenge” was introduced to 168 primary and secondary schools in FY 2019, helping the children to learn active programming.

Social contribution in recruitment activities

In recruitment activities and employee performance appraisals, we treat people fairly regardless of their social status, social class, academic career, or other aspects of their individual background and strive to provide equal opportunities which are not based on the environment that they were raised in.