Addressing Diverse Needs

The SoftBank Group delivers
the benefits of an Internet society,
and responds to its diverse needs.

The SoftBank Group works to realize an Internet society where anyone can connect with anyone else, at any time and anywhere. We aim to be the lifestyle company of the 21st century by making people's lives more convenient, more enriched, and more enjoyable.

We want to deliver what our customers and society truly need without being constrained by the conventional.
We want to increase people's enjoyment of the Internet.

The SoftBank Group delivers the benefits of an Internet society, and responds to its diverse needs.

Bringing joy and learning through Pepper, the robot with emotions

SoftBank Corp.

Bringing joy and learning through Pepper, the robot with emotions

Pepper is a one-of-a-kind personal robot with emotions. At SoftBank, we believe that we can promote learning and create positive experiences by offering exciting futuristic encounters with Pepper.

Under the Pepper Smile Program*, Pepper was loaned out free of charge for one month to kindergartens and pediatric facilities. Pepper has also been used to provide much needed emotional support. After the April 2016 Kumamoto Earthquake, Pepper was dispatched to evacuation shelters throughout Kumamoto Prefecture to help relieve the stress of those displaced for long periods of time.

Evacuees of all ages were able to enjoy conversations and playing games with Pepper.

We will continue to make good use of Pepper's emotional capabilities in an even greater number of situations.

Pepper's Circle of Smiles

[Note]
  • *We are no longer taking applications.

Promoting an inclusive society

The SoftBank Group

Promoting an inclusive society

SoftBank Corp. offers a special Priority Discount to customers with disabilities as well as specialized services for those with different disabilities, including a help desk where customers can communicate through sign language.

The SoftBank Group aims to create a society in which information technology provides the means for anyone to communicate. We are enabling people with disabilities to participate in society through initiatives in a number of areas. These include our application for learning sign language called Game de manaberu shuwa jiten; our Mobile Remote Information Assuring System, which can be used via mobile phones; and our Magic Lamp project, which assists children with disabilities through the use of handheld terminals.

Support and Understanding: Helping People with Disabilities

Senior-friendly services

SoftBank Corp.

Senior-friendly services

SoftBank offers Simple Smartphone, and Simple Smartphone 3, devices designed specifically with senior citizens in mind—even those who have never used a smartphone before. Large menu displays and keys make reading and typing easier, and users can quickly make calls or send messages to frequently-used contacts. Magnification is made simple through an Easy Zoom function along with an Easy Push Sensing function that reduces input errors. In addition to catering to seniors needs, SoftBank is supporting senior citizens' active lifestyles with a focus on travel, including a Travel Memories feature that records information such as location, weather, and number of steps to each photo taken.

Simple Smartphone 3

Solutions to everyday problems

SoftBank Corp., EDUAS Corp.

Solutions to everyday problems

Since June 2009, SoftBank and EDUAS, together with the Research Center for Advanced Science and Technology, University of Tokyo, have been working to provide children with disabilities opportunities for social participation, through the use of handheld terminals. In addition, SoftBank has set up a page on its website called “Solutions to everyday problems—simple, convenient mobile usage techniques.” This page uses familiar and easy-to-understand illustrations to show how both people with and without disabilities can use handheld terminals to overcome difficulties they might face in their everyday lives.

Supporting the second careers of retired pro baseball players

SB Human Capital Corp.

Supporting the second careers of retired pro baseball players

SB Human Capital, together with the Japan Professional Baseball Players Association, provides E-CAREER NEXTFIELD, a program that alleviates the worries that professional baseball players may have about their second career after they leave active duty on the field. For players who have devoted their lives to baseball, sometimes their second careers can last longer than their careers as professional athletes.

E-CAREER NEXTFIELD raises active players' consciousness about their second careers and backs up their potential for activities by alleviating their concerns about the future. By constructing an environment for them to shine in their second life and providing choices, the program aims to contribute to a healthy society.

Regional development in Fukuoka through industry-academia-government collaboration

Cyber University

Cyber University Inc. provides the Cyber University IT and Business Seminar, a series of free lectures on the latest IT technologies and business trends that are making news in the IT-communication industry. The lectures are held jointly with Fukuoka Business Creation Center (FBCC) with the goals of cultivating IT and business skills and promoting industrial activity in Fukuoka City.

The course is taught by a mixture of in-house instructors and guest lecturers—including local experts, prominent IT business leaders, and SoftBank Group employees—and are held on themes such as “The merits of cloud computing for SMEs” and “Security on social media.” For those who cannot physically attend the course, all lectures are available free on-demand from the Cyber University official website and are iPhone and iPad compatible.

Cyber University aims to continue to make regional social contributions through this and other industry-academia-government collaborations.

Special Olympics sponsor

SoftBank Corp.

Special Olympics sponsor

Special Olympics is a global sports organization that offers a variety of year-round training opportunities and competitions for people with intellectual disabilities. As a nonprofit organization, Special Olympics is run by volunteers and sustained by charitable donations.

SoftBank has sponsored the activities of Special Olympics Nippon since the 2005 Special Olympics World Winter Games were held in Nagano. As a sponsor, we provided personal handy-phone system (PHS) technology for use during Special Olympics events. The low electromagnetic wave technology of PHS was well-received as a safe and effective method of communication, and was utilized both by event staff and for emergency communications with on-the-ground physicians to respond to athlete illness and injury.

Free broadband services for students in Illinois help to bridge the digital divide

Sprint Corporation

Free Broadband Services for Students in Illinois Help to Bridge the Digital Divide

Sprint is currently implementing a project to provide free broadband services to several public schools in the state of Illinois until June 30, 2020.

Through this initiative, Sprint provides a high-speed LTE broadband Internet connection that serves at least 1,600 Illinois students.
Sprint also plans to provide wireless broadband connectivity for 50,000 low-income households across the U.S. as part of the U.S. government-led initiative ConnectED—a public and private effort to help bridge the digital divide in schools.