SoftBank Commerce & Service Corp.

Press Releases 2014

SoftBank Commerce & Service Established,
Announces Executive Appointments

April 1, 2014
SoftBank Commerce & Service Corp.

SoftBank Commerce & Service Corp. (SoftBank C&S) today announced a strategic reorganization that separates its C&S Business from SoftBank BB Corp., establishing the new SoftBank C&S business, effective April 1, 2014.

SoftBank C&S will continue to provide various IT-related products, which are the original business of SoftBank group, and also will manufacture and sell “SoftBank SELECTION” mobile accessories. Additionally, SoftBank C&S will continue providing: ICT solutions that combine the infrastructure of mobile and fixed lines with ICT-related products to corporate customers, web services for various mobile devices, and e-procurement services through leveraging SoftBank group synergies.

In order to further strengthen and enhance the C&S business and create synergies by integrating operations, SoftBank C&S will become a subsidiary of Brightstar Corp. (Brightstar), a U.S SoftBank group company since January 2014. Brightstar is the world's largest* specialized wireless distributor and a leading provider of diversified services. Together, SoftBank C&S and Brightstar will expand sales of C&S mobile accessories and cloud services to the global market via Brightstar's expansive network as well as introduce Brightstar's diverse handset-related services to the Japanese market.

  • *Based on revenue (source: Brightstar)

Corporate profile and executive appointments as of April 1, 2014 as follows;

1. Corporate Logo

SoftBank Commerce & Service Corp. corporate logo

2. Executive Appointments (as of April 1, 2014)

(1) Board of Directors

Board Chairman Ken Miyauchi
President & CEO Yasuo Mizoguchi
Board Director Marcelo Claure
Board Director Arturo Osorio
Board Director Michael D. Singer
Board Director Kazuhiko Fujihara
Board Director Tetsuo Kuramitsu

(2) Auditor

Auditor Kazuhiko Imai

(3) Unit Heads

ICT Unit Head Shoichi Takase
SBS Unit Head Hiroshi Matsuda
Corporate Planning Unit Head Takayuki Arai

(4) Vice Presidents

Vice President of ICT Sales Division Kazuya Kusakawa
Vice President of Merchandising Division Kenichi Harayama
Vice President of SBS Sales Division Kuniaki Hozaki
Vice President of Product Planning Division Hideaki Takita
Vice President of Corporate Planning Division Takayuki Arai
Vice President of Operation Promotion Division Yasushi Ouchi
Vice President of Information System Division Yoshiki Takeda

3. Corporate Data

(1) Corporate NameSoftBank Commerce & Service Corp.
(2) English NameSoftBank Commerce & Service Corp.
(3) Corporate Headquarters 1-9-2, Higashi-Shimbashi, Minato-ku, Tokyo
(4) FoundedApril 1, 2014
(5) Representatives Board Chairman, Ken Miyauchi
President & CEO, Yasuo Mizoguchi 
(6) Main Business Manufacture, distribution and sales of ICT-related products and ICT-related services
(7) Paid-in Capital500 million yen
(8) StockholderSB C&S Holdings GK 100%
(9) Number of Employees1,400
(10) Main SubsidiariesBB Softservice Corp.
DeeCorp Limited
SB Frameworks Corp.

4. About Brightstar

Brightstar is the world's largest specialized wireless distributor and a leading provider of diversified services focused on enhancing the performance and results of the key participants in the wireless device value chain: manufacturers, operators and retailers. Today, Brightstar provides services in over 125 countries and has a local presence in over 50 countries. For more information, please visit

  • SoftBank Commerce & Service Corp. changed its company name to SB C&S Corp. on January 1, 2019 and its website has moved to
  • The information is true and accurate at the time of publication.
    Price, specification, contact and other information of products and service may be subjected to change. The information contains certain forward-looking statements that are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements.