SoftBank Commerce & Service Corp.
ofo and SoftBank C&S Enter Basic Agreement to
Collaborate on Bike-sharing in Japan World leading bike-sharing provider ofo to launch services in Japan
as part of APAC expansion
August 9, 2017
SoftBank Commerce & Service Corp.
August 9, 2017 – The world's leading bike-sharing provider ofo Inc. (“ofo”) and SoftBank Commerce & Service Corp. (“SoftBank C&S”) announced today that the two have reached a basic agreement to collaborate on the deployment of ofo's global bike-sharing business in Japan.
ofo and SoftBank C&S plan to enter an exclusive partnership for a large-scale deployment, with SoftBank C&S serving as strategic partner of ofo's bike-sharing services in Japan. In addition, ofo and SoftBank C&S plan to launch initially in Tokyo and Osaka in September 2017.
Japan is an important market for ofo's APAC expansion, with millions of locals adopting cycling across the country. ofo looks forward to improving local transportation ecosystems and providing short-distance services that are well suited to the needs of Japanese cities and travelers.
“Launching in Japan is a huge milestone for ofo. In a country where there is a strong cycling culture, we strive to further improve the convenience and cost-effectiveness that cycling can bring to people in Japan,” said Lawrence Cao, head of ofo's APAC business. Commenting on the partnership, Cao said, “SoftBank has an impressive track record for technology innovation and capturing market trends. I envision great synergy between us and SoftBank C&S and I have confidence that this partnership will pave the way for ofo's business growth and transformation, enabling us to better cater to our users' needs in Japan.”
“We are delighted to work with ofo to offer an efficient and green transport solution that will generate superior convenience and contribute to environmental sustainability in Japan,” said Tetsuo Kuramitsu, Board Director of SoftBank C&S. “Leveraging our business engaged in the sale, distribution and manufacturing of ICT products, we aim to promote ofo's bike-sharing business model and reinvent personal mobility in Japan.”
The collaboration will see the two organizations combine their strengths to provide Japanese consumers with a more convenient, cost-effective and healthy transportation option that caters to Japanese lifestyles.
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Founded in 2014, ofo is the world's first and leading “station-free” bike-sharing platform operated via an online mobile application. ofo is created for sharing and aims to unlock every corner of the world by making bikes accessible to everyone. To date, ofo has connected travelers in over 170 cities across seven countries to more than 8 million bikes, generating more than 25 million daily transactions. In total, its platform has provided over 100 million global users with 3 billion efficient, convenient and eco-friendly rides.
About SoftBank C&S
SoftBank C&S is an ICT business engaged in the manufacturing, distribution and sale of IoT products, robotics and cloud services, and in providing a broad range of services related to overseas products and services, including sales, marketing, technical support and logistics.
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- SoftBank Commerce & Service Corp. changed its company name to SB C&S Corp. on January 1, 2019 and its website has moved to https://cas.softbank.jp/en/.
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