[SOFTBANK Creative Corp.] Launch of music entertainment site “BARKS” for three mobile carriers

Feb. 6, 2006

“BARKS Mobile” - Unlimited access to over 700 videos via mobile phone! -

The music entertainment site “BARKS” (http://www.barks.jp/) run by SOFTBANK Creative Corp. (Head office: Minato-ku, Tokyo; Representative: Makoto Okazaki) will launch a mobile site “BARKS Mobile” with the cooperation of Bitway Co., Ltd. (Head office: Taito-ku, Tokyo; Representative: Yasushi Kobayashi). The site is offered as an official site for all three mobile carriers, and starts services on February 6, 2006 for i-mode. Services are also scheduled to start on March 2, 2006 for Ezweb, and on March 15, 2006, for Vodafone live!

This new site will offer one of the largest collections of online music information in Japan, as well as video streaming service for over 700 videos. Future plans include expanding to ringtone music services and e-commerce.

Main services offered by “BARKS Mobile”

Free-of-charge services

  • News articles: Daily music news delivered on both Japanese and overseas music.

  • CD reviews: CD recommendations and reviews.

  • Featured articles, features on newly emerging artists: Interviews and special features on these artists.

  • Artist information and search: Information on over 6,000 artists accumulated on the web, with search function.

  • “My BARKS” for mobile site and “Users” ,a listing page showing user postings Users can set up their own mobile page (“My BARKS”). When information on their favorite artist is updated, they will be notified by e-mail. Users can register their favorite videos and discs, and can also post reviews. On the “Users” page, users can browse through other users’ postings.

Pay service (210 yen/month, including tax)

  • Videos: Unlimited access to over 700 videos, including videos from live houses such as Shinjuku Loft, BARKS exclusive comments from artists, and promotional videos.

    [Example of artists whose videos will be available when the site launches:] (some will be available free-of-charge; in random order) Ayaka Hirahara, Original Love, Kumiko Yamashita, SEX MACHINEGUNS, Daichi Miura, Twelve Girls Band, THE FLARE (SUGIZO, ex-member of LUNA SEA), Ayaka (theme song from Sunday TV drama on TBS, “Rondo”), TOKYO PINSALOCKS, Tokusatsu, DRAGONFORCE, Aina Ougi, and others: total of approximately 200 artists and bands

  • Member-exclusive presents

    • “i-mode” is a registered trademark of NTT DoCoMo, Inc.

    • “EZweb” is a registered trademark of KDDI Corporation.

    • “Vodafone live!” is a registered trademark of Vodafone K.K.

    • “BARKS” and its logo are registered trademarks of SOFTBANK Creative Corp.

Access to “BARKS Mobile”

http://barks.handybitway.com/ (same for all three carriers)

i-mode

FOMA
Menu List -> Music/Movie/Entertainment -> Music Information -> BARKS Music News & Videos
Easy Search
i-motion > Music Information > J-POP/Indies
PDC(mova, etc.)
Menu List -> Music/Movie/Entertainment -> Music Information -> BARKS! Music Information

Ezweb

Search by category -> Entertainment -> Music -> BARKS! Music News & Unlimited Video Access

Vodafonelive!

To bedetermined

Title: BARKSMusic Information

SOFTBANK Creative Corp. http://www.sbcr.jp/

Location 4-13-13 Akasaka, Minato-Ku, Tokyo
Founded March 24, 1999 (changed tothe current corporate name in October 2005)
Capital 1.3 billion yen
Description of Business Incubation of media & marketing businesses, sales ofmusic/sports-related content, publishing, e-library, e-learning, etc.

Bitway Co., Ltd.

Location 1-5-1 Taito, Taito-Ku, Tokyo
Founded October 3, 2005
Capital 300 million yen
Description of Business Sales of digital content through delivering paid content frompublishers and other content providers to communication devices, includingcomputers and mobile phones. Currently, content from over 200 content providersare provided to over 60 official sites, including those of over 16 ISPs, portalsites, and 3G carriers.
Also runs adirect-sales site that offers software downloads and merchandise sales.