Press Releases 2000

SOFTBANK ESTABLISHES NEW SECOND TIER PURE-HOLDING COMPANIES

Mar. 31, 2000

Tokyo, Japan, March 31, 2000 - SOFTBANK CORP. (TSE: 9984) announced that in an effort to further increase the transparency of managerial accountability and earnings performance across the various industry segments it operates in as well as to create additional operational synergies, on April 1, 2000 it would establish four additional second tier pure-holding companies.

The four second tier pure-holding companies are

  • SOFTBANK E-COMMERCE CORP.
  • SOFTBANK Media & Marketing Corp.
  • SOFTBANK Broadmedia Corporation
  • SOFTBANK Networks Inc.

SOFTBANK COMMERCE, which is primarily focused on computer-related product distribution as well as planning, developing, and managing various e-commerce ventures, will change its tradename to SOFTBANK E-COMMERCE CORP. (SBEC) Following the transfer of the distribution operations to a newly established wholly owned subsidiary, which will be named SOFTBANK COMMERCE CORP., SBEC will become a second tier pure-holding company. Additionally, e-Shopping Books CORP. and e-Shopping Toys CORP, as well as various other Internet-related companies will be transferred to the SBEC group. Mr. Ken Miyauchi will head the new SBEC group.

Softbank Publishing, which is primarily focused on publishing computer-related magazines and books as well as planning, developing, and managing various online content ventures, will change its tradename to SOFTBANK Media & Marketing Corp. (SBMM) Following the transfer of the publishing operations to a newly established wholly owned subsidiary, which will be named SOFTBANK Publishing Inc., SBMM will become a second tier pure-holding company. Additionally, LAUNCH Japan, an online media company, as well as various other Internet-related companies will be transferred to the SBMM group. Mr. Makoto Okazaki will head the new SBMM group.

SOFTBANK Broadmedia Corporation (SBBM) will be a second tier pure-holding company primarily focused on broadcast media. The new group will ultimately be comprised of SOFTBANK’s stakes in Japan Digital Broadcasting Services Inc. (SKY PerfecTV!), J-Sky Sports (currently, Sky Entertainment Corporation), a broadcast outsourcing company, Nihon Eiga Satellite Broadcasting Corporation, Computer Channel Corporation, as well as Digital Club Corporation, which manages a membership service aimed at expanding the number of SKY PerfecTV! subscribers. On March 30, 2000, SOFTBANK transferred the first broadcast media entity stakes, Japan Digital Broadcasting Services Inc., to SBBM. SOFTBANK plans to gradually transfer all broadcast media related stakes to the new company. Mr. Taro Hashimoto will head the new SBBM group.

SOFTBANK Networks Inc. (SBN) will be a second tier pure-holding company primarily focused on Internet-related infrastructure. The new company aims to be a Japan based global provider of broadband infrastructure. The new group aims to develop and integrate Internet infrastructure operations (including ISP), international sub-sea cable operations, and data center operations (including ASP) into general broadband operations. Mr. Yutaka Shindo will head the new SBN group.

REFERENCE Information

Organizational diagram of the second tier holding company structure. (A second tier holding company, is a pure holding company for a group of operating companies in one sector.)

Corporate Fact Sheet (Tentative)

SOFTBANK E-COMMERCE CORP.

Corporate Headquarters 24-1, Nihonbashi-Hakozakicho, Tokyo
President & C.E.O. Mr. Ken Miyauchi
Business IT distribution and development as well as investment in new E-commerce-related ventures. Management and support the development of the SOFTBANK E-COMMERCE Group.
Paid-in Capital 10 billion yen

SOFTBANK COMMERCE CORP.

Corporate Headquarters 24-1, Nihonbashi-Hakozakicho, Tokyo
President & C.E.O. Mr. Ken Miyauchi
Business Distribution of IT-related products and solutions.
Paid-in Capital 3 billion yen

SOFTBANK Media & Marketing Corp.

Corporate Headquarters 24-1, Nihonbashi-Hakozakicho, Tokyo
President & C.E.O. Mr. Makoto Okazaki
Business Development as well as investment in new Internet-related ventures. Management and support the development of the SOFTBANK Media & Marketing Group.
Paid-in Capital 800 million yen

SOFTBANK Publishing Inc.

Corporate Headquarters 24-1, Nihonbashi-Hakozakicho, Tokyo
President & C.E.O. Mr. Makoto Okazaki
Business Publisher of IT and Internet-related material.
Paid-in Capital 300 million yen

SOFTBANK Broadmedia Corporation

Corporate Headquarters 24-1, Nihonbashi-Hakozakicho, Tokyo
President & C.E.O. Mr. Taro Hashimoto
Business Broadcast media-related operations
Paid-in Capital 12 billion yen (Scheduled)

SOFTBANK Networks Inc.

Corporate Headquarters 24-1, Nihonbashi-Hakozakicho, Tokyo
President & C.E.O. Mr. Yutaka Shindo
Business Information provision and processing services.
Paid-in Capital 2 billion yen

Contact

SOFTBANK FINANCE CORPORATION

Investor Relations Department

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