Apple Watch

  • Japanese only.

Apple Watch SE

Heavy on
features.
Light on
price.

An expansive Retina display. Advanced
fitness tracking sensors. Powerful health
and safety features. This is a lot of watch
for a lot less than you expected.

Buy Now

  • Sample optional band, sold separately, Optional bands are only available in stores.

Fitness

Meet your everyday
activity partner.

Track your daily activity and precisely
measure all your favorite ways to work out.

  • Activity Rings. Move, Exercise, and Stand help make up
    the Activity Rings. Closing the rings every day is the
    goal.
  • Workout app. Customize your metrics for everything from
    running and high-intensity interval training to yoga and
    dance. Track even your swims, since Apple Watch is
    swimproof.1
  • Sample optional band, sold separately, Optional bands are only available in stores.

Stay Connected

On the go.
In the know.

Built-in cellular2 lets you get calls, send texts,
stream Apple Music,3 and talk to Siri — all without
your phone. And Apple Pay4 is always close at hand.

  • Sample optional band, sold separately, Optional bands are only available in stores.

Health

A watch you can
feel good about.

  • Heart health. Get notifications for high or low
    heart rate or irregular rhythm.5
  • Safety. With Emergency SOS6 and fall detection,
    Apple Watch SE can connect you to emergency
    services for help when you need it.
  • Sleep app. Meet your sleep goals each night
    so you can live a healthier day.
  • Sample optional band, sold separately, Optional bands are only available in stores.

Watch Faces

Put your personality
on display.

The expansive Retina display is the same size as
Series 6, and lets you see more information and
apps on your watch face at a glance.

  • Face Sharing. Discover new watch faces online or
    in the App Store, then shere with friends and family.
  • Sample optional band, sold separately, Optional bands are only available in stores.

Why Apple Watch

It's the ultimate device for a healthy life.

Health

Get heart notifications.
Track your sleep.
Quickly call for help in
an emergency.6

Fitness

Track all your daily activity.
Precisely measure your
favorite workouts.

Connectivity

Get calls and texts. Listen
to music. Use Apple Pay4
and Siri. All right from
your wrist.

Personalization

Add a new band to
change up your look.
Discover, customize,
and share watch faces.

Which Apple Watch is right for you?

Series 6

Buy Now

Aluminum
Stainless steel
44mm or 40mm case size
Always-On Retina display
30% larger than Series 3
Blood Oxygen Wellness app7
ECG app8
High and low heart rate notifications
Irregular heart rhythm notification5
Fall detection

SE

Buy Now

Aluminum
44mm or 40mm case size
Retina display
30% larger than Series 3
High and low heart rate notifications
Irregular heart rhythm notification5
Fall detection

iPhone + Apple Watch

Add them together.
Multiply their power.

Get directions on your phone and a tap on your wrist to turn.
Track your workout on your watch and your progress over
time on iPhone. Together, Apple Watch and iPhone
add up to so much more.

Bands

Change your band.
Change your look.

Interchangeable bands come in many different styles,
materials, and colors. So it's easy to find the right look
for the right moment.

Shop bands

AppleCare+

Enhanced support,
enhanced coverage.

  • Apple-certified service
  • Priority access to Apple experts
  • Accidental damage coverage

Learn more about AppleCare+ for Apple Watch

  • Sample optional band, sold separately, Optional bands are only available in stores.
  1. Apple Watch Series 6 and Apple Watch SE have a water resistance rating of 50 meters under ISO standard 22810:2010. This means that they may be used for shallow-water activities like swimming in a pool or ocean. However, they should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.
  2. Wireless service plan required for cellular service. Contact your service provider for more details. International roaming is not supported. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions.
  3. Apple Music requires a subscription.
  4. Apple Pay is not available in all markets. For a list of Apple Pay countries and regions, see apple.com/ios/feature-availability/#apple-pay. For a list of compatible Apple Pay devices, see support.apple.com/en-us/KM207105.
  5. Irregular rhythm notification requires the latest version of watchOS and iOS. It is not intended for use by people under 22 years old. Sales Name : Appleの不規則な心拍の通知プログラム
    Name of distributor, etc. of controlled medical devices : Apple Japan, Inc. (Address : Roppongi Hills, 6-10-1, Roppongi, Minato-ku, Tokyo Contact : 0120-277-535)
  6. Apple Watch Series 6 (GPS + Cellular) and Apple Watch SE (GPS + Cellular) can use a cellular connection for Emergency SOS. To use Emergency SOS on an Apple Watch without cellular, your iPhone needs to be nearby.
  7. Blood Oxygen Wellness app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.
  8. The ECG app is available on Apple Watch Series 4 and later (not including Apple Watch SE) with the latest version of iOS and watchOS. See apple.com/watch for compatibility details. ECG is not intended for use by people under 22 years old. With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram. Sales Name : Appleの心電図アプリケーション
    Name of distributor, etc. of controlled medical devices : Apple Japan, Inc. (Address : Roppongi Hills, 6-10-1, Roppongi, Minato-ku, Tokyo Contact : 0120-277-535)

Some bands sold separately.

Apple Watch Series 6 and Apple Watch SE require an iPhone 6s or later with iOS 14 or later.

Features subject to change. Some features, applications, and services may not be available in all regions or all languages.
See apple.com/watchos/feature-availability for complete list.

Apple Watch is not a medical device.

The trademark "iPhone" is used with a license from Aiphone K.K.

™ and © 2020 Apple Inc. All rights reserved.