Apple Watch

  • Japanese only.

Apple Watch Series 6

The future of
health is on
your wrist.

Measure your blood oxygen level.1 Keep
an eye on your heart. See your fitness
metrics on the enhanced Always-On
Retina display. Live a healthier, more
active, more connected life.

Buy Now

  • Sample optional band, sold separately, Optional bands are only available in stores.

Health

Understand
your health on
a deeper level.

  • Blood Oxygen Wellness. Measure your
    blood oxygen with a revolutionary new
    sensor and the Blood Oxygen Wellness app.1
  • Heart rate. Get notifications for high or
    low heart rate.
  • Sleep app. Meet your sleep goals each
    night so you can live a healthier day.
  • Sample optional band, sold separately, Optional bands are only available in stores.

Fitness

Every which way
you move counts.

Track your daily activity and precisely
measure all your favorite ways to work out.

  • Activity Rings. Move, Exercise, and Stand help make
    up the Activity Rings. Closing the rings every day is
    the goal.
  • Workout app. Customize your metrics for everything
    from running and high-intensity interval training to
    yoga and dance. Track even your swims, since Apple
    Watch is swimproof.2
  • Sample optional band,
    sold separately, Optional bands
    are only available in stores.

Stay Connected

Your on-the-go
command center.

Built-in cellular3 lets you get calls,
send texts, stream Apple Music,4 and
talk to Siri — all without your phone.
And Apple Pay5 is always close at hand.

  • Sample optional band, sold separately, Optional bands are only available in stores.

Design

Let your personality
shine through.

The Always-On Retina display is now 2.5x
brighter outdoors when your wrist is down, so
you can see your watch face without waking
your screen. And with new customizable faces,
there's a look for you.

  • Face Sharing. Discover new watch faces online or
    in the App Store, then share with friends and family.

Why Apple Watch

It's the ultimate device for a healthy life.

Health

Get heart notifications.
Track your sleep.
Quickly call for help in
an emergency.6

Fitness

Track all your daily activity.
Precisely measure your
favorite workouts.

Connectivity

Get calls and texts. Listen
to music. Use Apple Pay5
and Siri. All right from
your wrist.

Personalization

Add a new band to
change up your look.
Discover, customize,
and share watch faces.

Which Apple Watch is right for you?

Series 6

Buy Now

Aluminum
Stainless steel
44mm or 40mm
case size
Always-On Retina display
Blood Oxygen Wellness app1
High and low heart rate notifications
Fall detection

SE

Buy Now

Aluminum
44mm or 40mm
case size
Retina display
High and low heart rate notifications
Fall detection

iPhone + Apple Watch

Add them together.
Multiply their power.

Get directions on your phone and a tap on your wrist to turn.
Track your workout on your watch and your progress over
time on iPhone. Together, Apple Watch and iPhone
add up to so much more.

Bands

Change your band.
Change your look.

Interchangeable bands come in many different styles,
materials, and colors. So it's easy to find the right look
for the right moment.

Shop bands

AppleCare+

Enhanced support,
enhanced coverage.

  • Apple-certified service
  • Priority access to Apple experts
  • Accidental damage coverage

Learn more about AppleCare+ for Apple Watch

  • Sample optional band, sold separately, Optional bands are only available in stores.
  1. Blood Oxygen Wellness app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.
  2. Apple Watch Series 6 and Apple Watch SE have a water resistance rating of 50 meters under ISO standard 22810:2010. This means that they may be used for shallow-water activities like swimming in a pool or ocean. However, they should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.
  3. Wireless service plan required for cellular service. Contact your service provider for more details. International roaming is not supported. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions.
  4. Apple Music requires a subscription.
  5. Apple Pay is not available in all markets. For a list of Apple Pay countries and regions, see apple.com/ios/feature-availability/#apple-pay. For a list of compatible Apple Pay devices, see support.apple.com/en-us/KM207105.
  6. Apple Watch Series 6 (GPS + Cellular) and Apple Watch SE (GPS + Cellular) can use a cellular connection for Emergency SOS. To use Emergency SOS on an Apple Watch without cellular, your iPhone needs to be nearby.

Some bands sold separately.

Apple Watch Series 6 and Apple Watch SE require an iPhone 6s or later with iOS 14 or later.

Features subject to change. Some features, applications, and services may not be available in all regions or all languages.
See apple.com/watchos/feature-availability for complete list.

Apple Watch and heart sensors are not medical devices.

The trademark "iPhone" is used with a license from Aiphone K.K.

™ and © 2020 Apple Inc. All rights reserved.