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SoftBank Corp. and Yamaha Collaborating to Bring Distant Musicians Closer Together

It can be hard for musicians to assemble in a studio when they live far away from each other, and coordinating studio time can also be difficult. Seeing the need to bring musicians in different locations together, Yamaha Corporation develo…

SoftBank Corp. Q1 FY2023 Earnings: Making Good Progress on Full-year Forecasts and Launching Generative AI Initiatives

On August 4, 2023, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the first quarter (April - June, 2023, Q1) of the fiscal year ending March 31, 2024 (FY2023). At the press conference held in T…

Company Culture Key to Fostering Skills: SoftBank Corp.’s Google Cloud Partner Top Engineer Award Recipients

The Google Cloud Partner Top Engineer award is given to engineers working for Google Cloud Japan’s partner companies. In 2023, three engineers from SoftBank Corp. (TOKYO: 9434) received the accolade for the first time. Why did they receive…

Are Two Smartphones Better than One? We Asked SoftBank Corp. Employees

Is it better to have more than one smartphone? Some would say yes, as they can use them separately for work and personal use. And with the emergence of affordable smartphones and others with high-end features, it seems that multiple smartp…

Unlocking Urban Innovation: 'Smart City Takeshiba' Project Revolutionizing Takeshiba District with Real-time Data

As cities become increasingly digitized, innovative technologies are making daily life more convenient than ever before. Smart Cities are driving this trend by leveraging AI, sensor networks and other advanced technologies to improve energ…

How SoftBank Corp. and Keio Research Institute at SFC are Using Digital Twin to Enhance Autonomous Shuttle Bus Operations

Keio Research Institute at SFC (KRIS) and SoftBank Corp. (TOKYO: 9434)’s Research Institute of Advanced Technology are collaborating on a new project that may serve as a model for automated driving. In May 2023, SoftBank and KRIS announced…

Envisioning the AI Age: Interview with Yasuko Kosaihira, CEO of Findability Sciences’ Joint Venture with SoftBank Corp.

Findability Sciences Inc., a US-headquartered global provider of AI and big data solutions, established a Japan-based joint venture called Findability Sciences K.K. with SoftBank Corp. (TOKYO: 9434) in 2017. On April 1, 2023, Yasuko Kosaih…

100 Showers with 100 Liters of Water: Water Tech Solution Comes in Handy for Emergencies

After a natural disaster occurs, ensuring the availability of lifelines like water, electricity, gas and communications is of critical importance. In the Turkey-Syria Earthquake of February 2023, the Japan International Cooperation Agency …

SoftBank Corp.’s 37th Annual General Meeting of Shareholders: Utilizing AI to Provide Next-generation Infrastructure

SoftBank Corp. (TOKYO: 9434) held its 37th Annual General Meeting of Shareholders (AGM) on June 20, 2023, at Tokyo International Forum. President & CEO Junichi Miyakawa chaired the meeting, which was attended by approximately 750 sharehold…

Solving Real-world Problems with AI: SoftBank Corp. and The University of Tokyo Hold Data Hackathon

As the world becomes increasingly digitalized, advancements in IoT devices and sensors have helped convert virtually everything around us into data. And as public institutions and businesses continue to provide more data openly, expectatio…

SoftBank Corp. and Sumitomo Electric Collaborate to Realize 5G-based Smart Factories

In March 2023, SoftBank Corp. (TOKYO: 9434) and Sumitomo Electric Industries, Ltd. announced a partnership aimed at creating smart factories through the utilization of 5G. The collaboration will involve the integration of industrial 5G ter…

University of Tokyo, SoftBank Corp. and Others Establish New Company to Help Standardize Medical Data

The utilization of big data in Japan’s healthcare and medical system is lagging behind other developed countries due to legal requirements and systems that use different coding methods, among other reasons. This has made the efficient util…

SoftBank Corp. and NVIDIA Collaborating on Next-generation Data Centers

At the earnings briefing for the fiscal year ended on March 31, 2023 (FY2022) held on May 10, 2023, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa unveiled a new long-term vision that positions SoftBank as a provider of next…

Tabist GINZA: Affordable and Comfortable Accommodation with Special Amenities in the Heart of Tokyo

During the COVID-19 pandemic, travel restrictions made 2020 to 2022 a difficult time for hotel businesses in Japan. Amid this challenging time, Tabist, a SoftBank Corp. (TOKYO: 9434) group company, was launched to offer new experiences tai…

SoftBank Corp. and Partners Utilize Spatial IDs to Optimize Map Creation Process for Delivery Robots

As Japan’s birth rate declines and its population ages, a shortage of delivery workers looms while the need for deliveries has increased as more people find it difficult to shop at physical stores. Against this backdrop, autonomous deliver…

SoftBank Corp.’s BOLDLY Brings New Autonomous Shuttle “MiCa” from Estonia to Japan

In light of demographic shifts such as an aging population, a declining birthrate and a shortage of drivers, Japan’s transportation infrastructure is facing challenges as rail and bus services contract in outlying areas. To address these m…

SoftBank Corp. FY2022 Earnings: Revenue and Operating Income Exceed Forecasts, Long-term Vision Shows Path to to Provide Next-generation Social Infrastructure

On May 10, 2023, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the full fiscal year that ended on March 31, 2023 (FY2022). At the press conference held in Tokyo, Miyakawa began his presentatio…

Live in Japan and Plan to Travel to the US? Enjoy Unlimited Data Usage with “America Flat-rate”

For users of SoftBank Corp.’s ‘SoftBank’ mobile service in Japan thinking of traveling to the United States, there’s a unique service that may be of interest. Called “America Flat-rate” (or “America-houdai” in Japanese), the service gives …

Keywords Explained: FTE

FTE is short for “Full-Time Equivalent,” a unit used to represent employee workloads for projects and other company activities. The unit is useful for human resource management. As workstyles diversify, FTE is a useful measure While tradit…

SoftBank Corp. Launches Private 5G Service that’s Custom-built for Enterprises

Approximately three years after it began offering commercial 5G services to consumers, SoftBank Corp. (TOKYO: 9434) launched its “Private 5G” service for enterprises in Japan on March 29, 2023. SoftBank’s Private 5G is a managed service th…

Can AI be Utilized to Produce High-quality Caviar in Japan? SoftBank Corp. is Working with Partners to Find Out

Caviar is renowned as one of the world’s top luxuries. The delicacy is made from the salted eggs, or roe, of sturgeon. The most prized caviar comes from sturgeons native to the Caspian Sea, but they have become greatly endangered due to ov…

SoftBank Corp. Welcomes 455 New Employees at Company Entrance Ceremony

In Japan, April brings cherry blossoms, a new academic year, and a new fiscal year for businesses. It’s also a time when newly hired employees enter companies en masse. As part of an established hiring norm, many companies in Japan activel…

Visiting Japan? Use This App to Find Free Wi-Fi, Discover Places to Go and Take Pictures with Local Mascots in AR

While Japan was mainly closed to travel when the COVID-19 pandemic hit in 2020, 2023 is seeing a revival of tourism as entry requirements ease. Many services and tools are appearing to help make the journey more enjoyable and convenient fo…

ZOZO’s “niaulab” Combines AI with Expert Tips to Help People Find the Style that Suits Them Best

With its e-commerce platform ZOZOTOWN supporting over 8,500 brands and 11 million customers in Japan*, ZOZO, Inc. is a well-known Internet apparel pioneer in the country. A SoftBank Corp. (TOKYO: 9434) group company since 2019, ZOZO also m…

Experts Discuss the Future of Brain and AI Research at the Institute for AI and Beyond’s 3rd International Symposium

The Institute for AI and Beyond (BAI), a research institute established by The University of Tokyo, SoftBank Corp. (TOKYO: 9434) and others to promote advanced AI research and business activities, held its 3rd International Symposium on Fe…

SoftBank Corp. Starts Autonomous Driving Trials in Tokyo

Following a previous announcement that it tied up with a US-based autonomous vehicle technology leader May Mobility, SoftBank Corp. (TOKYO: 9434) revealed it began conducting autonomous driving field tests in Tokyo in January 2023. In anti…

Activating Change: SoftBank Corp.’s R&D Arm Unveils Short Film to Convey its Mission

Through the ages, as a catalyst for social change, technology has played a key role in advancing humanity. To create new and better technologies, and to implement them into society to make a positive impact, SoftBank Corp. (TOKYO: 9434)’s …

SoftBank Corp. Joins Consortium to Transform Hiroshima University into a Smart Campus

On February 15, 2023, a ceremony was held to commemorate the establishment of the “Hiroshima University Smart City Co-Creation Consortium.” Inspired by the Government of Japan’s Society 5.0 concept and its Vision for a Digital Garden City …

Explained: Telecom and IT Operator SoftBank Corp.’s Group Structure

With many companies using or associated with the “SoftBank” name, it can be difficult to understand how SoftBank Corp. (TOKYO: 9434) fits into the picture. Here’s a quick primer to clarify SoftBank Corp.’s position. SoftBank Corp.’s parent…

Trapped by an Earthquake, Saved by a Drone. Demonstration Shows How it Can be Done

In partnership with the Tokyo Institute of Technology, SoftBank Corp. (TOKYO: 9434) has been researching and developing drone systems to locate people lost in the mountains or buried under rubble caused by natural disasters like earthquake…

How Can Companies Grow Their Businesses in Japan and the Asia-Pacific Through Digital Marketing? We Asked an Expert.

Outside Japan, many people may not know about Yahoo! JAPAN services, which widely differ from those of other Yahoo!-branded services around the world. For the unfamiliar, Yahoo! JAPAN is Japan’s largest online platform, logging more than 7…

SoftBank Corp. Q3 FY2022 Earnings Summary: Consolidated Revenue and Profits Rise

On February 3, 2023, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the nine months ended December 31, 2022 (Q3) of the fiscal year ending on March 31, 2023 (FY2022). At the press conference he…

Bringing Fashion into the Metaverse Era: SoftBank Corp.’s Realize Mobile and KINGBEAT Merge Volumetric Video with Digital Fashion Technology

In the apparel industry, there’s a growing need for new product and marketing strategies that take traditional customer touchpoints, such as brick-and-mortar stores, as well as new digital touchpoints, such as AR, VR and the metaverse, int…

How Can Companies Build Resilience by Incorporating Sustainability into Their Operations?

Formulated in 2015 by the United Nations, the Sustainable Development Goals (SDGs) are a set of 17 objectives to be achieved by 2030. With the world now at the halfway point before the 2030 deadline, many considerable challenges remain, in…

SoftBank Corp. Participates in Natural Capital Credit Consortium to Help Revitalize Japan’s Carbon Credit Market

On December 15, 2022, a press conference was held in Tokyo to announce the establishment of the Natural Capital Credit Consortium ("NCCC"), an alliance that brings companies, municipalities, and academic researchers together to revitalize …

32 Companies and Organizations from 10 Countries Attend HAPS Alliance’s First In-person Meeting to Further Foster an Ecosystem that Connects the Unconnected

SoftBank Corp. (TOKYO: 9434) and its subsidiary HAPSMobile—which are both developing a High Altitude Platform Station (HAPS) business to offer telecommunication services from the stratosphere—are also founding members of the HAPS Alliance,…

On This Day: SoftBank Corp.’s Forerunner Launches World’s First Global Standard 3G Service

J-PHONE’s initial 3G lineup (from left): the V-N701 by NEC, the V-NM701 (Nokia 6650) and the V-SA701 by SANYO Electric 20 years ago on December 20, 2002, J-PHONE Co., Ltd. —an antecedent of SoftBank Corp.’s (TOKYO: 9434) mobile communicati…

Bringing Meaningful DX to Companies in Japan: Interview with INCUDATA’s President

Digital Transformation (DX) is a term that continues to gain traction in the business world. While more companies are setting goals to promote DX so they can enhance their competitiveness, many companies are still finding it difficult to i…

SoftBank Corp. Subsidiary Launches “HELPO” for Consumers to Offer Convenient Online Health Consultations

What do people usually do when they feel run down or a bit feverish? Chances are that many may feel reluctant to visit a hospital or clinic if their condition is not too serious. Getting an in-person health consultation can often be an ard…

SoftBank Corp. and Group Company ASKUL Team Up to Help Small Businesses Solve their Problems with Digital Solutions

ASKUL Corporation President & CEO Akira Yoshioka and SoftBank Corp. Representative Director & COO Yasuyuki Imai unveil “Biz-Raku,” a new business for small and medium-sized enterprises As reported by SoftBank News in May 2022, SoftBank Cor…

Exclusive to SoftBank Corp. in Japan, “Leitz Phone 2” Brings the World of Leica Photography to Smartphones

Founded in Germany in 1869 by Ernest Leitz, Leica Camera is an international premium manufacturer of cameras and sports optics. The Leica brand has long been renowned for its combination of German craftsmanship and industrial design with i…

SoftBank Corp. Q2 FY2022 Earnings Summary: Gain on PayPay Consolidation Drives Upward Revision of Full-year Profit Forecasts

On November 4, 2022, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the six months ended September 30, 2022 (Q2) for the fiscal year ending on March 31, 2023 (FY2022). At the press conference h…

Japan’s Digital Transformation Minister Kono Taro Goes for a Ride on SoftBank Corp.-backed Autonomous Bus Service

Sakai Town is a community located 70 kilometers north of Tokyo that has a population of approximately 24,000, with 29% classified as elderly. As the town lacks a railway station, residents were facing serious mobility challenges. As report…

In Conversation: SoftBank Corp. Chairman Ken Miyauchi Discusses How to Embrace Technological Change with Bain & Company Japan’s Chairman Shintaro Okuno

Different forces at play behind major corporate transformations: changes in population and human resources, intensified global competition, ESG demands, among other factors. The pace of change is not expected to abate anytime soon. To set …

SoftBank Corp. Helps Kyoto Prefecture’s Kameoka City Utilize IoT to Realize its Goal of Eliminating Litter

Kameoka City, located in Japan’s Kyoto Prefecture and about 20 minutes away from Kyoto Station by rapid train, is a municipality rich in history and natural beauty. The City is also a pioneer in safeguarding the environment. In 2012, it wa…

SoftBank Corp. and Mapbox Japan Bring AI-powered Coaching and 3D Maps to “Tour de Tohoku 2022,” a Bicycle Event to Support Earthquake Recovery Efforts

On September 18, 2022, Yahoo Japan Corporation, a SoftBank Corp. (TOKYO: 9434) group company, and Kahoku Shimpo Publishing Co., the Sendai-based publisher of a major newspaper in Japan’s Tohoku region, held Tour de Tohoku 2022, a bicycle e…

SoftBank Corp.’s BOLDLY Rolls Out New Autonomous Bus Demonstration to Address Mobility and Healthcare Challenges

Situated in the western part of Japan’s island of Shikoku, Iyo City is bordered by a sandy beach and mountainous terrain. The city has approximately 35,000 residents spread across an area close to 200km2. Against this backdrop of natural b…

Keywords Explained: MEC

MEC is short for Multi-access Edge Computing, a technology that can speed up data processing and optimize and accelerate communications by utilizing servers in close proximity to smartphones and IoT devices where data is generated. Achievi…

SoftBank Corp. and Singapore’s Carro Team Up to Digitally Transform Japan’s Used Car Market

Around the world, the automotive industry and its customers are grappling with a number of challenges, such as a supply chain squeeze and high prices. Japan’s automotive market is no exception. In recent years, the country has seen lower v…

Visiting Japan? How to Stay Connected and Informed if a Disaster Strikes

While Japan was closed to tourism for approximately two years due to the global spread of COVID-19, in June 2022 it reopened its doors to guided tours in limited numbers. In September 2022, Japan began to further relax entry restrictions i…