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More Than a Telecom Carrier: SoftBank Corp.’s New Brand Movie Shows its Bold Vision for the Future

Since assuming the post of President & CEO of in April 2021, Junichi Miyakawa has been communicating his vision to transform SoftBank Corp. (TOKYO: 9434) from a telecommunications carrier into to digital transformation (DX) company. To eff…

Making 5G Fast and Comfortable: SoftBank Corp. Devises Measures to Counter the ‘Packet Loss’ Phenomenon

Since it launched commercial 5G services in March 27, 2020, SoftBank Corp. (TOKYO: 9434) has made significant progress in rolling out 5G smartphones and services. As of writing, SoftBank now has over 10 million subscribers signed up to 5G …

SoftBank Corp. to Build and Operate Hub for Start-ups and Innovation in Aichi Prefecture

On September 7, 2021, SoftBank Corp. (TOKYO: 9434) and Japan’s Aichi Prefecture held a press conference in Tokyo to introduce their new facility that promises to nurture a world-leading start-up ecosystem and center of innovation. The Pref…

SoftBank's Autonomous and Precision-controlled Drone Helping to Revitalize Local Fishing Industry and Tourism

On August 31 and September 1, 2021, SoftBank Corp. (TOKYO: 9434) teamed up with EAMS ROBOTICS Co., Ltd. and Uhuru Corporation to conduct a trial for delivering fish caught right out of the ocean with an autonomous drone and SoftBank’s high…

SoftBank Corp. and PayPay Collaborate with SEVEN-ELEVEN JAPAN to Boost Cashless Payments and Official App Usage

One the major strengths of SoftBank Corp. (TOKYO: 9434) is its unparalleled number of customer touchpoints. This customer foundation spans SoftBank’s mobile and broadband subscribers (55 million), and the users of platforms provided by gro…

Introducing SoftBank Corp.'s High-precision Positioning Service That Provides Centimeter-level Accuracy for Industrial IoT

In the IoT era, where autonomous vehicles, drones, robots and other mobile systems will always be connected to the Internet, highly precise positioning technologies will be indispensable. “ichimill,” an IoT service from SoftBank Corp. (TOK…

SoftBank Corp., University of Tokyo and Partners Utilizing Digital Twin to Develop Next-generation AI City Simulator

With the ongoing shift to online platforms for shopping, work, education and other activities, as well as the profound impact of COVID-19 on people’s lives, smart city planning initiatives are gaining momentum. To make smart cities conveni…

SoftBank’s 6G World: New Technology to Usher in Game-changing Wireless Applications—and Some Challenges

While many of us are still considering whether to upgrade to a 5G smartphone, the mobile network operators that brought us 5G and the previous generations of wireless communications are already working on technologies to make 6G a reality.…

SoftBank's Executive Briefing Center: A Brand New Approach to Marketing Technology

To market more of its products, services and technologies, SoftBank Corp. (TOKYO: 9434) has taken a leaf out of literature. It has adapted the writer’s Golden Rule of Show, Don’t Tell and come up with the counter-intuitive Show, Don’t Sell.

Trial Shows How 5G and XR Technologies Can Support Remote Dental Surgery

Telementoring—a relationship between a medical expert and a trainee in a remote location that is facilitated by communication technologies—is not a new concept, but it is gaining increased attention as the ultra-high speeds of 5G and other…

Meet the Robots of Smart City Takeshiba, Part 2: A Self-driving Robot that Delivers 7-ELEVEN Snacks and Drinks to Employees

SoftBank Corp.'s (TOKYO: 9434) new headquarters is located in the Takeshiba District of Tokyo, an area designated as a National Strategic Special Zone by the Japanese government to test and deploy cutting-edge technologies. It's here in Ta…

How SoftBank Corp. and Create Restaurants are Collaborating to Digitally Transform Japan's Restaurant Industry

In Tokyo, a state of emergency was declared for the fourth time in July 2021 to mitigate the spread of COVID-19, and restaurants in the metropolis were once again particularly impacted. The restaurant industry is experiencing a decline in …

Meet the Robots of Smart City Takeshiba, Part 1: A Delivery Robot that Obeys Traffic Signals

SoftBank Corp.'s (TOKYO: 9434) new headquarters is located in the Takeshiba District of Tokyo, an area designated as a National Strategic Special Zone by the Japanese government to test and deploy cutting-edge technologies. It’s here in Ta…

SoftBank Corp.'s umamill Bring Japan's Culinary Delights to the World

Whether it's sushi or ramen noodles, Japanese food is enjoying an unprecedented boom around the world. But Japanese food is much more than sushi, tempura or ramen – there are all kinds of processed foods and snacks, drinks and ingredients …

"HELPO" App Aims to Digitally Transform Healthcare in Japan

Japan’s healthcare system is coming under increased strain with doctors and nurses working overtime, not to mention rising medical care costs and wait times in hospitals. As with other countries, COVID-19 has put even more stress on frontl…

BOLDLY's Autonomous Driving Business Addresses Japan's Challenging Demographics

More than most countries, Japan urgently needs to introduce autonomous driving vehicles ASAP. Beset by a falling birth rate and an aging population declining in numbers yearly, the country's workforce too is shrinking. One government agenc…