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SoftBank Corp. Brings AI-Native Smartphone Experience to Japan with “Natural AI Phone” from Brain Technologies

For decades, computers and smartphones have been organized with menus, files, folders and apps, and humans have adapted to this logic. A U.S.-based AI and interface company, Brain Technologies, Inc., however, is working to change this para…

How SoftBank Corp. is Bringing Physical AI to Logistics Warehouses

In logistics warehouses, labor shortages are driving demand for the automation of tasks traditionally performed by people. However, many processes involve handling items with different form factors and inconsistent placements, making autom…

SoftBank Corp. Launches “SoftBank Starlink Direct” to Provide Connectivity in Remote Areas

On April 10, 2026, SoftBank Corp. (TOKYO: 9434) began providing “SoftBank Starlink Direct” to customers in Japan. The service lets customers of SoftBank’s mobile services (‘SoftBank,’ ‘Y!mobile’ and ‘LINEMO’) connect directly to Starlink’s…

SDGs Actions: Advancing a “Fourth Mode of Public Transportation” with HELLO CYCLING

OpenStreet Co., Ltd., the company behind the bike-sharing service “HELLO CYCLING” and a SoftBank Corp. (TOKYO: 9434) group company, has steadily been expanding its presence across Japan since launching HELLO CYCLING in 2016. In addition to…

Joining the AI Revolution: SoftBank Corp. Welcomes 498 New Employees at Company Entrance Ceremony

In Japan, April brings cherry blossoms, a new academic year, and the start of a fiscal year. It’s also a time when new employees enter companies fresh out of universities. After students go through the recruitment process and graduate in M…

How SoftBank Corp. is Working to Implement Physical AI in the Real World

Physical AI is technology where AI analyzes and makes decisions based on information obtained from a robot’s sensors and cameras, and external systems. This enables a robot to flexibly carry out complex movements that correspond to AI anal…

Keywords Explained: VoNR

A technology that enables voice calls using 5G connectivity alone Next-generation voice communication that leverages ultra-fast, low-latency connectivity VoNR, which stands for Voice over New Radio, is a technology that enables the transmi…

Japan's Mobile Carriers Team Up to Provide "JAPAN Roaming," a Nationwide Emergency Roaming Service

While Japan is considered to be a safe country by many measures, its unique geographic and climatic conditions make it prone to natural disasters, such as earthquakes, tsunamis and volcanic eruptions. As they are an essential lifeline, ens…

On the Frontlines: How a Young Manager at SoftBank Corp. is Winning Trust from Electronics Retailers in Hokkaido

“On the Frontlines” is a series that takes a closer look at SoftBank Corp. (TOKYO: 9434) employees in the field, or behind the scenes, to showcase their expertise, passion and dedication to their work. In this installment, we followed Kosu…

MWC26 Takeaways: SoftBank Corp. Highlights Shift from Traditional Telco to AI Infrastructure Provider

From March 2 to 5, MWC Barcelona 2026 (MWC26), one of the world's largest mobile-related exhibitions, welcomed nearly 105,000 attendees from 207 countries and territories to Barcelona, Spain. According to the GSMA, the organizer of MWC26, …

Inside SoftBank Corp.’s Massive AI Project: 2.5 Million Agents Created Company-Wide

In just ten weeks, SoftBank Corp. (TOKYO: 9434) employees created more than 2.5 million AI agents, marking one of the largest known internal AI utilization initiatives ever conducted in Japan. Far more than a simple rollout of new tools, t…

Visitors to Japan from 14 Countries and Regions Can Make Cashless Payments by Using PayPay’s QR Codes

Japan continues to see more visitor arrivals, with the Japan National Tourism Organization (JNTO) reporting 3.266 million arrivals in September 2025, marking the first time to reach over 3 million in the same month and a 13.7% year-on-year…