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Bringing Fashion into the Metaverse Era: SoftBank Corp.’s Realize Mobile and KINGBEAT Merge Volumetric Video with Digital Fashion Technology

In the apparel industry, there’s a growing need for new product and marketing strategies that take traditional customer touchpoints, such as brick-and-mortar stores, as well as new digital touchpoints, such as AR, VR and the metaverse, int…

How Can Companies Build Resilience by Incorporating Sustainability into Their Operations?

Formulated in 2015 by the United Nations, the Sustainable Development Goals (SDGs) are a set of 17 objectives to be achieved by 2030. With the world now at the halfway point before the 2030 deadline, many considerable challenges remain, in…

SoftBank Corp. Participates in Natural Capital Credit Consortium to Help Revitalize Japan’s Carbon Credit Market

On December 15, 2022, a press conference was held in Tokyo to announce the establishment of the Natural Capital Credit Consortium ("NCCC"), an alliance that brings companies, municipalities, and academic researchers together to revitalize …

32 Companies and Organizations from 10 Countries Attend HAPS Alliance’s First In-person Meeting to Further Foster an Ecosystem that Connects the Unconnected

SoftBank Corp. (TOKYO: 9434) and its subsidiary HAPSMobile—which are both developing a High Altitude Platform Station (HAPS) business to offer telecommunication services from the stratosphere—are also founding members of the HAPS Alliance,…

On This Day: SoftBank Corp.’s Forerunner Launches World’s First Global Standard 3G Service

J-PHONE’s initial 3G lineup (from left): the V-N701 by NEC, the V-NM701 (Nokia 6650) and the V-SA701 by SANYO Electric 20 years ago on December 20, 2002, J-PHONE Co., Ltd. —an antecedent of SoftBank Corp.’s (TOKYO: 9434) mobile communicati…

Bringing Meaningful DX to Companies in Japan: Interview with INCUDATA’s President

Digital Transformation (DX) is a term that continues to gain traction in the business world. While more companies are setting goals to promote DX so they can enhance their competitiveness, many companies are still finding it difficult to i…

SoftBank Corp. Subsidiary Launches “HELPO” for Consumers to Offer Convenient Online Health Consultations

What do people usually do when they feel run down or a bit feverish? Chances are that many may feel reluctant to visit a hospital or clinic if their condition is not too serious. Getting an in-person health consultation can often be an ard…

SoftBank Corp. and Group Company ASKUL Team Up to Help Small Businesses Solve their Problems with Digital Solutions

ASKUL Corporation President & CEO Akira Yoshioka and SoftBank Corp. Representative Director & COO Yasuyuki Imai unveil “Biz-Raku,” a new business for small and medium-sized enterprises As reported by SoftBank News in May 2022, SoftBank Cor…

Exclusive to SoftBank Corp. in Japan, “Leitz Phone 2” Brings the World of Leica Photography to Smartphones

Founded in Germany in 1869 by Ernest Leitz, Leica Camera is an international premium manufacturer of cameras and sports optics. The Leica brand has long been renowned for its combination of German craftsmanship and industrial design with i…

SoftBank Corp. Q2 FY2022 Earnings Summary: Gain on PayPay Consolidation Drives Upward Revision of Full-year Profit Forecasts

On November 4, 2022, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the six months ended September 30, 2022 (Q2) for the fiscal year ending on March 31, 2023 (FY2022). At the press conference h…

Japan’s Digital Transformation Minister Kono Taro Goes for a Ride on SoftBank Corp.-backed Autonomous Bus Service

Sakai Town is a community located 70 kilometers north of Tokyo that has a population of approximately 24,000, with 29% classified as elderly. As the town lacks a railway station, residents were facing serious mobility challenges. As report…

In Conversation: SoftBank Corp. Chairman Ken Miyauchi Discusses How to Embrace Technological Change with Bain & Company Japan’s Chairman Shintaro Okuno

Different forces at play behind major corporate transformations: changes in population and human resources, intensified global competition, ESG demands, among other factors. The pace of change is not expected to abate anytime soon. To set …

SoftBank Corp. Helps Kyoto Prefecture’s Kameoka City Utilize IoT to Realize its Goal of Eliminating Litter

Kameoka City, located in Japan’s Kyoto Prefecture and about 20 minutes away from Kyoto Station by rapid train, is a municipality rich in history and natural beauty. The City is also a pioneer in safeguarding the environment. In 2012, it wa…

SoftBank Corp. and Mapbox Japan Bring AI-powered Coaching and 3D Maps to “Tour de Tohoku 2022,” a Bicycle Event to Support Earthquake Recovery Efforts

On September 18, 2022, Yahoo Japan Corporation, a SoftBank Corp. (TOKYO: 9434) group company, and Kahoku Shimpo Publishing Co., the Sendai-based publisher of a major newspaper in Japan’s Tohoku region, held Tour de Tohoku 2022, a bicycle e…

SoftBank Corp.’s BOLDLY Rolls Out New Autonomous Bus Demonstration to Address Mobility and Healthcare Challenges

Situated in the western part of Japan’s island of Shikoku, Iyo City is bordered by a sandy beach and mountainous terrain. The city has approximately 35,000 residents spread across an area close to 200km2. Against this backdrop of natural b…

Keywords Explained: MEC

MEC is short for Multi-access Edge Computing, a technology that can speed up data processing and optimize and accelerate communications by utilizing servers in close proximity to smartphones and IoT devices where data is generated. Achievi…

SoftBank Corp. and Singapore’s Carro Team Up to Digitally Transform Japan’s Used Car Market

Around the world, the automotive industry and its customers are grappling with a number of challenges, such as a supply chain squeeze and high prices. Japan’s automotive market is no exception. In recent years, the country has seen lower v…

Visiting Japan? How to Stay Connected and Informed if a Disaster Strikes

While Japan was closed to tourism for approximately two years due to the global spread of COVID-19, in June 2022 it reopened its doors to guided tours in limited numbers. In September 2022, Japan began to further relax entry restrictions i…

Keywords Explained: MFA

MFA, which stands for multi-factor authentication, is an authentication method that requires users to combine two or more verification methods that differ in nature. They are typically based on knowledge (something you know, like a passwor…

SoftBank Corp. Sets Net Zero Target for 2050

As reported in June 2021, SoftBank Corp. (TOKYO: 9434) pledged to reduce its greenhouse gas (GHG) emissions to virtually zero by the year 2030 to achieve carbon neutrality by 2030. On August 31, 2022, SoftBank announced an additional targe…

The State of Cashless Around the World: A Deep Dive

Earlier this year, the editors of PayPay Inside-Out and SoftBank News teamed up to learn more about the state of cashless payments around the world by checking with PayPay employees, who hail from more than 40 countries and regions. As the…

One Step Closer to Commercializing Sky-based Connectivity: SoftBank Corp. Successfully Conducts Test with Tethered Balloon Base Station

What’s this floating object in the sky? It’s a tethered balloon equipped with a base station. To commercialize the stratospheric-based telecommunications platform called “HAPS” (High Altitude Platform Station), SoftBank Corp. (TOKYO: 9434)…

Technology for Society: Interview with Ryuji Wakikawa, Head of SoftBank Corp.’s Research Institute of Advanced Technology

SoftBank Corp. (TOKYO: 9434)’s division in charge of R&D for advanced technologies—including 5G, 6G, and autonomous driving—marked a new beginning as the SoftBank Research Institute of Advanced Technology on April 1, 2022. To learn more ab…

SoftBank Corp. Q1 FY2022 Earnings Summary: Accelerating the “Beyond Carrier” Strategy with a New Financial Business Segment

On August 4, 2022, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the first quarter (June - April, Q1) of the fiscal year ending on March 31, 2023 (FY2022). At the press conference held in Toky…

SoftBank World 2022: SoftBank Corp. Seizes Opportunity to Speed up Japan’s Digital Transformation

In delivering the keynote speech at this year’s SoftBank World in Tokyo, Junichi Miyakawa, President & CEO of SoftBank Corp. (TOKYO: 9434), pulled no punches. At the online event for enterprise customers, he noted Japan continues to lag be…

SoftBank Corp.'s umamill Adds Halal-certified Japanese Foodstuffs to its Export Lineup

Walking through a grocery store, you may have noticed foodstuffs that show the “Halal Certified” mark. “Halal” means “permitted” in Arabic, and when a food product is halal certified, it means that it’s been prepared in accordance with Isl…

10 Ways to Maximize Your Smartphone’s Battery Life

Battery life is vital when using a smartphone. Sometimes it’s essential to conserve battery power, especially when you forget to charge up your smartphone or bring a portable charge on the go. Persistent heat can also drain battery life an…

Some Easy Ways to Conserve Power During Hot Summer Days

In late June this year, temperatures in Japan reached sweltering record highs. And, amidst a power shortage, the Japanese government called on households and businesses to reduce their energy consumption for the first time in seven years. …

Keywords Explained: RAN (Radio Access Network)

RAN stands for Radio Access Network, a part of the wireless communication system that runs behind the scenes of mobile phone services. An intermediary for mobile phone services A RAN organizes communication data received from smartphones a…

SoftBank Corp. Sets Up Virtual Shop in ZEPETO, Asia's Largest Metaverse Platform

On June 23, 2022, SoftBank Corp. (TOKYO: 9434) opened Japan's first virtual mobile carrier store with shop crew avatars that can serve customers* in ZEPETO, Asia’s largest metaverse platform that has approximately 300 million users. * Acco…

SoftBank Corp.’s 36th Annual General Meeting of Shareholders: Evolving into a Provider of Next-generation Infrastructure

SoftBank Corp. (TOKYO: 9434) held its 36th Annual General Meeting of Shareholders (AGM) on June 23, 2022, at Tokyo Portcity Takeshiba. President & CEO Junichi Miyakawa chaired the meeting, which was attended by approximately 50 shareholder…

Keywords Explained: Quasi-Zenith Satellite System (QZSS)

Quasi-Zenith Satellite System (QZSS) is a system of Japan-developed satellites that stay in orbit over specified areas for extended periods of time, unlike other satellites that orbit the Earth. High-precision positioning information can b…

Pepper Celebrates Eighth Birthday in Style at Professional Dance Competition

One June 5, 2022, Pepper—the world's first social humanoid robot capable of recognizing faces and basic human emotions—celebrated eight years since first coming to life in 2014. It wasn’t a normal birthday, however. Pepper marked the occas…

Keywords Explained: Millimeter Wave

“Millimeter wave” refers to radio waves with wavelengths of 1 to 10 millimeters and frequency between 30 to 300 gigahertz that can be used for high-speed communications. Millimeter wave: a radio wave suitable for 5G’s high-speed, high-volu…

SoftBank Corp. and SoftBank HAWKS Team Up to Provide New Ways to Enjoy Baseball in the Metaverse

The Fukuoka SoftBank HAWKS professional baseball team and SoftBank Corp. (TOKYO: 9434) are collaborating to bring Fukuoka PayPay Dome—home stadium of the HAWKS—to the metaverse so fans can enjoy sports and entertainment in entirely new way…

How Digital Twin Technology Can Predict the Future of a Parallel World

When you step out on your day off, the city is less crowded than usual. The cinema is showing that new movie you wanted to see. On the way home, you stop by at a relaxing café. After that, you browse through a bazaar with foodstuffs you wa…

SoftBank Corp.’s External Directors Discuss Board Effectiveness and Succession at Small Investor Meeting

How can conflicts of interest between SoftBank Corp. (TOKYO: 9434) and its parent company SoftBank Group Corp. be managed and prevented? What do external directors consider when faced with a decision on succession planning? What is exactly…

SoftBank Corp. FY2021 Earnings Summary: Continued Growth Forecasted After Record Sales and Profits

On May 11, 2022, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the fiscal year that ended on March 31, 2022 (FY2021). At the press conference held in Tokyo, Miyakawa also gave forecasts for th…

SoftBank Corp.’s HAPSMobile and Lendlease to Study Business Potential of HAPS in Australia

From left: Junichi Miyakawa (SoftBank Corp. President & CEO and HAPSMobile President & CEO) and Andrew Gauci (Lendlease Managing Director of Japan and Head of Telecoms & Data Infrastructure Asia) commemorate joint venture at SoftBank Corp.…

SoftBank Corp. and Konica Minolta Team Up to Digitally Transform Japan with AI-powered Imaging Analytics

In recent years Japan has been coming to grips with various challenges, such as a shrinking workforce and an increase in natural disasters driven by climate change. Digitalization and digital transformation (DX) are garnering attention as …

SoftBank Corp. Raising Funds Through a Social Loan to Expand 5G Network and Promote a Digital Society

As part of its 5th Science and Technology Basic Plan, in 2016 the Government of Japan proposed an aspirational vision, called Society 5.0, that it defined as "a human-centered society that balances economic advancement with the resolution …

HELLO CYCLING Bike-sharing Platform Gathers Speed as a Transportation Alternative

An extensive and efficient network of trains and buses often comes to mind when Japan’s transportation infrastructure is mentioned. To avoid crowded trains and get to locations between stations and bus stops, however, bike-sharing is gaini…

After Successful Trial, SoftBank Corp. Signs Agreement with Tokyo Metropolitan Government for Emergency Drone Deliveries

When a natural disaster or other type of emergency strikes, roads and other often-used logistics routes may not be readily accessible. For this reason, local governments in Japan are increasingly looking at drones as a way to deliver emerg…

SoftBank Corp. Launches App to Make Life Easier for Foreign Workers New to Japan

Japan is facing considerable demographic challenges—including a low birthrate and an aging population—that are causing labor shortages and posing a threat to economic growth. Against this backdrop, in 2019 the Japanese government created a…

SoftBank Corp.’s SRv6 MUP Brings Internet Efficiency and Flexibility to 5G Mobile Communications

More than two-thirds of the world’s population—5 billion of us—now subscribe to mobile services according to the GSMA, an industry organization that tracks all things mobile. It’s hardly surprising, then, that 4G networks are straining to …

OYO Japan Rebrands as Tabist to Offer New, Localized Travel Experiences

On March 16, 2022, OYO Japan held a virtual press conference to announce it will re-launch under a new brand name, “Tabist.” OYO Japan’s President and Chief Executive Officer Ryota Tanozaki unveiled the new brand and company name that will…

How SoftBank Corp. is Making its Network Disaster-resilient

Eleven years ago on March 11, 2022, the Great East Japan Earthquake struck the Tohoku region of Japan. In the aftermath of this tragic event, many valuable lessons were learned, including how mobile phones are a lifeline that people use to…

(Video) SoftBank Corp.'s BOLDLY Successfully Operates Autonomous Bus in Winter Conditions

BOLDLY Inc., a subsidiary of SoftBank Corp. (TOKYO: 9434) that develops operation systems and provides services for autonomous driving mobility previously featured in SoftBank News, continues to make great progress. From December 15 to 19,…

Bridging the Digital Divide from the Sky: SoftBank Corp.’s NTN Network Solutions

NTN, short for “Non-Terrestrial Networks,” is a term that refers to communication networks that use objects in the sky or space, such as High Altitude Platform Station (HAPS)-based networks in the stratosphere or satellite-based networks. …

SoftBank Corp. and Cameo Partner to Connect Fans with Their Favorite Pop Culture Icons from Japan

On February 16, 2022, SoftBank Corp. (TOKYO: 9434) and Cameo, a US-based leading marketplace connecting the world's talent directly with their biggest fans, announced a commercial partnership that will expand Cameo's global network to Japa…