Trends

Trends

Reports on the latest events, commercials, content, and other trending topics.
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In a Japan First, SoftBank Corp. Offers Virtual Advertisements for Pro Baseball Games

With the increased adoption of high-speed 5G services and decreased attendance at sports venues due to COVID-19 and other factors, people of all ages are increasingly using their smartphones and other devices to watch sports content. To me…

SoftBank Corp. and Popular Boy Band Arashi Team Up on 5G Project to Explore New Possibilities for Entertainment

All five members of Japan’s top-selling boy band Arashi appeared at a SoftBank Corp. (TOKYO: 9434) press conference held at Tokyo International Forum on August 5 to unveil a 5G-based project that promises to open up new entertainment possi…

Happy 6th Birthday, Pepper!

June 5 is a very special day. Why? Because it’s Pepper’s birthday! Since Pepper’s unveiling in 2014, Pepper has come a long way. In Japan, Pepper can be found in homes, at retail establishments, restaurants, medical institutions and care f…

Satellite Phones Strengthen Bonds of Friendship Between Japan and Palau

Emperor Akihito’s ascension to the throne in May 2019 marked the start of the Reiwa era in Japan. 2019 also marked the 25th anniversary of the Republic of Palau’s independence and the start of diplomatic relations between Palau and Japan. …

Mobile Payment Service Provider PayPay Holds Press Conference to Unveil Giveaway Campaign

PayPay Corporation, a joint venture established by SoftBank Corp. and Yahoo Japan Corporation, held a press conference on November 22, 2018 to announce a new campaign for its “PayPay” smartphone payment service that uses QR codes and barco…