Explainers

Exclusive to SoftBank Corp. Among Carriers in Japan, BALMUDA Unveils its First Smartphone

BALMUDA Inc. is a fast-growing Japan-based company that offers stylish home appliances designed to offer not only convenience, but also, in the words of BALMUDA CEO and Chief Designer Gen Terao, “thrilling and wonderful experiences.” Produ…

More Than a Telecom Carrier: SoftBank Corp.’s New Brand Movie Shows its Bold Vision for the Future

Since assuming the post of President & CEO of in April 2021, Junichi Miyakawa has been communicating his vision to transform SoftBank Corp. (TOKYO: 9434) from a telecommunications carrier into to digital transformation (DX) company. To eff…

Did Japan’s Edo Period Have a Sharing Economy? Looking at Past XaaS Offerings

In this day and age, we benefit from a multitude of Internet-based services, and the sharing economy, or XaaS—an abbreviation for ‘X (anything) as a Service’—in particular is getting a lot of attention recently. Among XaaS offerings, ride …

Will AI Cameras Start a Sports Broadcasting Revolution?

The sports industry continues to evolve as it incorporates various new technologies, and the front line of sports broadcasting is no exception. SoftBank Corp. is a top partner for B.LEAGUE, Japan’s professional baseball league. B.LEAGUE he…