Explainers

More Than a Telecom Carrier: SoftBank Corp.’s New Brand Movie Shows its Bold Vision for the Future

Since assuming the post of President & CEO of in April 2021, Junichi Miyakawa has been communicating his vision to transform SoftBank Corp. (TOKYO: 9434) from a telecommunications carrier into to digital transformation (DX) company. To eff…

Did Japan’s Edo Period Have a Sharing Economy? Looking at Past XaaS Offerings

In this day and age, we benefit from a multitude of Internet-based services, and the sharing economy, or XaaS—an abbreviation for ‘X (anything) as a Service’—in particular is getting a lot of attention recently. Among XaaS offerings, ride …

Will AI Cameras Start a Sports Broadcasting Revolution?

The sports industry continues to evolve as it incorporates various new technologies, and the front line of sports broadcasting is no exception. SoftBank Corp. is a top partner for B.LEAGUE, Japan’s professional baseball league. B.LEAGUE he…