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Smartphones Explainers SoftBank HAWKS Basketball

SoftBank Corp. and SoftBank HAWKS Team Up to Provide New Ways to Enjoy Baseball in the Metaverse

The Fukuoka SoftBank HAWKS professional baseball team and SoftBank Corp. (TOKYO: 9434) are collaborating to bring Fukuoka PayPay Dome—home stadium of the HAWKS—to the metaverse so fans can enjoy sports and entertainment in entirely new way…

HELLO CYCLING Bike-sharing Platform Gathers Speed as a Transportation Alternative

An extensive and efficient network of trains and buses often comes to mind when Japan’s transportation infrastructure is mentioned. To avoid crowded trains and get to locations between stations and bus stops, however, bike-sharing is gaini…

SoftBank Corp. Launches App to Make Life Easier for Foreign Workers New to Japan

Japan is facing considerable demographic challenges—including a low birthrate and an aging population—that are causing labor shortages and posing a threat to economic growth. Against this backdrop, in 2019 the Japanese government created a…

OYO Japan Rebrands as Tabist to Offer New, Localized Travel Experiences

On March 16, 2022, OYO Japan held a virtual press conference to announce it will re-launch under a new brand name, “Tabist.” OYO Japan’s President and Chief Executive Officer Ryota Tanozaki unveiled the new brand and company name that will…

SoftBank Corp. and Cameo Partner to Connect Fans with Their Favorite Pop Culture Icons from Japan

On February 16, 2022, SoftBank Corp. (TOKYO: 9434) and Cameo, a US-based leading marketplace connecting the world's talent directly with their biggest fans, announced a commercial partnership that will expand Cameo's global network to Japa…

The State of Cashless Around the World: a PayPay Inside-Out and SoftBank News Collaboration

When talking about the group companies of SoftBank Corp. (TOKYO: 9434), one would be remiss not to mention PayPay Corporation. Jointly formed by SoftBank Corp. and Yahoo Japan in 2018, in collaboration with India’s largest digital payment …

SoftBank Corp.’s “SureTalk” Converts Sign Language and Speech into Text to Surmount Communication Barriers

The need to communicate with others who use different languages is universal. Ongoing technological advances in machine translation software are gradually closing the communication gap to enable conversations among those who speak differen…

SoftBank Corp. and PayPay Collaborate with SEVEN-ELEVEN JAPAN to Boost Cashless Payments and Official App Usage

One the major strengths of SoftBank Corp. (TOKYO: 9434) is its unparalleled number of customer touchpoints. This customer foundation spans SoftBank’s mobile and broadband subscribers (55 million), and the users of platforms provided by gro…

How SoftBank Corp. and Create Restaurants are Collaborating to Digitally Transform Japan's Restaurant Industry

In Tokyo, a state of emergency was declared for the fourth time in July 2021 to mitigate the spread of COVID-19, and restaurants in the metropolis were once again particularly impacted. The restaurant industry is experiencing a decline in …

SoftBank Corp.'s umamill Bring Japan's Culinary Delights to the World

Whether it's sushi or ramen noodles, Japanese food is enjoying an unprecedented boom around the world. But Japanese food is much more than sushi, tempura or ramen – there are all kinds of processed foods and snacks, drinks and ingredients …

How Do Mobile Networks in Japan Compare to Others Around the World? Opensignal’s Report Offers Insights

On October 2, 2020, UK-based mobile analytics firm Opensignal announced its Global Mobile Network Experiences Awards 2020, and in its report SoftBank Corp. (TOKYO: 9434) was ranked the global no. 1 carrier for Voice App Experience and no. …

That’s Robot Entertainment! “Pepper” and “Spot” Team Up to Cheer on the SoftBank HAWKS

After an almost three month delay caused by the spread of COVID-19, professional baseball in Japan this season got off to a start in June, first with empty stadiums and then limited spectator admittance from July 10 in line with government…

Did Japan’s Edo Period Have a Sharing Economy? Looking at Past XaaS Offerings

In this day and age, we benefit from a multitude of Internet-based services, and the sharing economy, or XaaS—an abbreviation for ‘X (anything) as a Service’—in particular is getting a lot of attention recently. Among XaaS offerings, ride …

Pepper PARLOR: A Unique Café Experience in the Heart of Tokyo

Not far from the hustle and bustle of Shibuya’s “Scramble Square,” one of the busiest pedestrian crossings in the world, lies “Pepper PARLOR,” a café that offers a completely new dining experience. Pepper PARLOR is nestled among the array …

How to Stay Informed and Connected in Japan in the Event of a Disaster

Japan has seen typhoons of increasing intensity in recent years. Typhoon Hagibis and Typhoon Faxai caused especially widespread damage, flooding and outages in the Kanto region and other parts of Japan in the fall of 2019. Japan is also pr…

How Technology is Helping to Uphold a Legacy of High-quality Green Tea

Whether relaxing at home or entertaining important guests, nothing is more refreshing than green tea in Japan. Although popular since ancient times, in recent years green tea plantations have come up against a major issue: a lack of succes…