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SoftBank Corp. Announces Plan to Reduce Carbon Emissions to Zero by 2030

Under the United Nations Climate Change Convention to reduce greenhouse gases (GHGs), the Japanese government has set bold targets to tackle climate change. The government’s targets include pledges to reduce GHGs by 46% by the year 2030 ve…

Unlocking the Power of the Stratosphere: HAPS Alliance Holds its First Member Meeting

HAPSMobile, a SoftBank Corp. (TOKYO: 9434) subsidiary that is working to provide stratosphere-based telecommunication platforms through its High Altitude Platform Station (HAPS) business, is a founding member of the HAPS Alliance, an indus…

In a Japan First, SoftBank Corp. Offers Virtual Advertisements for Pro Baseball Games

With the increased adoption of high-speed 5G services and decreased attendance at sports venues due to COVID-19 and other factors, people of all ages are increasingly using their smartphones and other devices to watch sports content. To me…

FY2020 Earnings Summary: New CEO Junichi Miyakawa Pledges to Focus on Revenue Growth and New Business Creation over Next 10 Years

SoftBank Corp. will brief on its earnings results for the fiscal year ended March 31, 2021 at 4:00pm on May 11 (JST). Click here for live streaming info. Please check it out!

New CEO Junichi Miyakawa Talks About His Mission to Make SoftBank Corp. the Most-needed Technology Company in Japan

Junichi Miyakawa, SoftBank Corp.’s (TOKYO: 9434) new President & CEO as of April 1, 2021, spoke to SoftBank News to outline future areas of focus and his vision for the company.

SoftBank R&D: Evaluating the Latest Technologies with a View to Commercialization

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

SoftBank and Nikon Utilize Light to Broaden the Potential of Telecommunications

On March 18, 2021, SoftBank Corp. (TOKYO: 9434) and Nikon Corporation jointly held a press conference to unveil a new technology they developed for optical wireless communications. With the successful demonstration of their “tracking optic…

The New Z Holdings: Two Internet Giants in Asia Unite to Become a World-leading AI Tech Company

Z Holdings Corporation, the owner of Yahoo Japan Corporation, successfully merged with LINE Corporation on March 1, 2021. At a press conference and briefing for investors to mark the integration, the two Co-CEOs, Kentaro Kawabe and Takeshi…

SoftBank R&D: Making an Impact by Commercializing World-class AI Research

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

SoftBank R&D: Revolutionizing Communication Technologies to Change the World

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

Inaugural Symposium of the Institute for AI and Beyond: Future Presidents Discuss How AI Can Benefit Society

The Institute for AI and Beyond, a world-class AI research institute established by the University of Tokyo, SoftBank Corp., SoftBank Group Corp. and Yahoo Japan Corporation that has been conducting joint research since July 2020, held its…

SoftBank Corp. Q3 FY2020 Earnings: Future CEO Charts Course to Transform Company Into a “Digital Platformer”

On February 4, 2021, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the nine months ended December 31, 2020 in the fiscal year ending March 31, 2021 (Q3 FY2020) at Tokyo Portcity Takeshiba, home of SoftBank’s new headq…

e5 Lab and SoftBank Demonstrate New Possibilities for Marine Connectivity

Whether in cities, the mountains, or on islands, people are used to living in a world where they are always connected to the Internet. But what about when they are at sea? Out in the oceans, network connectivity is greatly limited by compa…

It Moves! 18-meter “Moving Gundam” Robot Revealed in Yokohama with Virtual Cockpit Powered by SoftBank 5G

Since it launched on the airwaves in 1979, the anime series “Mobile Suit Gundam” has built a dedicated following in Japan, and across the world as well. It has long been a dream of Gundam fans to see the gigantic manned humanoid machine fr…

SoftBank Corp.’s New Headquarters Inspires Communication, Collaboration and Innovation

In September 2020, SoftBank Corp. (TOKYO: 9434) began the process of moving to its new headquarters located in Tokyo Portcity Takeshiba, a next-generation smart building complex, and the transition will be complete by January 2021. SoftBan…

SoftBank Corp.’s LGBTQ Inclusion Initatives Awarded Highest Rating for Fourth Year in a Row

A central tenet of SoftBank Corp.’s (TOKYO: 9434) human resource policy is “creating a strong organization by combining the capabilities of diverse individuals.” With the belief that the promotion of diversity is key to company growth, Sof…

SoftBank HAWKS Win 4th Straight Japan Series Championship and 11th Title in Franchise History

On November 25, the Fukuoka SoftBank HAWKS won the “SMBC NIPPON SERIES 2020,” the championship of Nippon Professional Baseball (NPB)’s 2020 season. The victory marked the 4th consecutive title for the HAWKS in Japan’s highest level of base…

Crosstalk: Taking a Business-based Approach to Sustainability

In May 2020, SoftBank Corp. (TOKYO: 9434) announced it was making the achievement of the United Nations’ Sustainable Development Goals (SDGs) a top managerial priority. To learn more about how SoftBank’s business activities are contributin…

Q2 FY2020 Earnings Summary: Revenue and Profits Increase as Non-telecom Growth Accelerates

On November 4, 2020, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the six months ended September 30, 2020 in the fiscal year ending March 31, 2021 (Q2 FY2020). At the event President & CEO Ken Miyauchi reviewed finan…

SoftBank Corp. Showcases 5G-powered Entertainment and Advanced Technologies at Pop Culture Complex

On August 21, 2020, Japan-based publishing major Kodansha Ltd. held a press conference to showcase Mixalive TOKYO, a new pop culture complex located in Tokyo’s Ikebukuro district. “Mixalive,” which stands for a mixture of live content with…

How Do Mobile Networks in Japan Compare to Others Around the World? Opensignal’s Report Offers Insights

On October 2, 2020, UK-based mobile analytics firm Opensignal announced its Global Mobile Network Experiences Awards 2020, and in its report SoftBank Corp. (TOKYO: 9434) was ranked the global no. 1 carrier for Voice App Experience and no. …

HAPSMobile’s Stratospheric Test Flight Opens A New Chapter for the Internet

HAPSMobile Inc., a SoftBank Corp. (TOKYO: 9434) subsidiary launched in 2017 with the mission of bridging the digital divide, marked two major milestones on September 21, 2020. First, the solar-powered, unmanned aircraft “Sunglider” took fl…

SoftBank Demonstrates “Drone Wireless Relay System” for Disaster Recovery and Locating Persons Trapped Under Debris

When typhoons, earthquakes, landslides and other types of natural disasters strike, mobile phones serve as an important lifeline for people to get information and to stay in touch with their family, friends and colleagues. SoftBank Corp. (…

SoftBank Corp. and Popular Boy Band Arashi Team Up on 5G Project to Explore New Possibilities for Entertainment

All five members of Japan’s top-selling boy band Arashi appeared at a SoftBank Corp. (TOKYO: 9434) press conference held at Tokyo International Forum on August 5 to unveil a 5G-based project that promises to open up new entertainment possi…

Pioneering the Future Beyond 5G: Taking Up the Challenge of 6G Terahertz Wave-based Communications

Over the years, mobile communication technologies have evolved in cycles lasting approximately 10 years, as evidenced with commercial 3G and 4G services launching around 2001 and 2010, respectively. The world is now witnessing the full-fle…

Q1 FY2020 Earnings Summary: Charting a Path to 1 Trillion Yen of Operating Income in FY2022

On August 4, 2020, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the three months ended June 30, 2020 for the fiscal year ending March 31, 2021 (Q1 FY2020). At the event President & CEO Ken Miyauchi took the opportuni…

That’s Robot Entertainment! “Pepper” and “Spot” Team Up to Cheer on the SoftBank HAWKS

After an almost three month delay caused by the spread of COVID-19, professional baseball in Japan this season got off to a start in June, first with empty stadiums and then limited spectator admittance from July 10 in line with government…

Report on SoftBank Corp.’s 34th AGM: Accelerating “Beyond Carrier” Growth Strategy, Working to Achieve SDGs

SoftBank Corp. (TOKYO: 9434) held its 34th Annual General Meeting of Shareholders (AGM) on June 24, 2020, its second since listing on the Tokyo Stock Exchange in December 2018. To help prevent the spread of COVID-19, the meeting was held o…

The Future of Logistics: SoftBank Working to Evolve Truck Platooning with 5G

5G is expected to redefine industries with its ultra-fast speeds, high capacity, low latency and massive device connectivity. The transportation and logistics sector, which is expected to utilize autonomous driving in the future, is likely…

Happy 6th Birthday, Pepper!

June 5 is a very special day. Why? Because it’s Pepper’s birthday! Since Pepper’s unveiling in 2014, Pepper has come a long way. In Japan, Pepper can be found in homes, at retail establishments, restaurants, medical institutions and care f…

SoftBank Corp. Places Priority on SDGs to Help Realize “A World Where All Things, Information and Minds are Connected”

Building on its past efforts to contribute to the achievement of the Sustainable Development Goals (SDGs) set by the United Nations (UN), SoftBank Corp. (TOKYO: 9434) announced the promotion of SDGs as a top managerial priority on May 11, …

FY2019 Earnings Summary: Revenue and Income Increase to Record Highs

On May 11, 2020, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the fiscal year ended March 31, 2020 (FY2019). On a consolidated basis, revenue was 4,861.2 billion yen (a 4% increase year-on-year), operating income was…

Diary of a SoftBank Telecommuter: Three Lessons Learned

Companies and organizations around the world have turned to telecommuting as a way to prevent the spread of the COVID-19 virus, and SoftBank Corp. (TOKYO: 9434) is no exception. Since the beginning of March 2020, SoftBank strongly encourag…

OYO Hotels Japan Updates the Traditional Japanese Inn with “OYO Ryokan”

OYO Ryokan inns are furnished with newly designed furniture and accoutrements In Tokyo on March 18, 2020, OYO Hotels Japan announced “OYO Ryokan,” a new brand for Japan that follows the ethos of omotenashi--the country’s unique approach to…

SoftBank 5G Services to Launch on March 27

On March 5, SoftBank Corp. (TOKYO: 9434) held a press conference in Tokyo to announce the launch of commercial 5G services. 5G LAB to deliver immersive entertainment experiences Jun Shimba, Representative Director & COO and Head of the Con…

Satellite Phones Strengthen Bonds of Friendship Between Japan and Palau

Emperor Akihito’s ascension to the throne in May 2019 marked the start of the Reiwa era in Japan. 2019 also marked the 25th anniversary of the Republic of Palau’s independence and the start of diplomatic relations between Palau and Japan. …

Did Japan’s Edo Period Have a Sharing Economy? Looking at Past XaaS Offerings

In this day and age, we benefit from a multitude of Internet-based services, and the sharing economy, or XaaS—an abbreviation for ‘X (anything) as a Service’—in particular is getting a lot of attention recently. Among XaaS offerings, ride …

In Ancient and Modern Times, Vision and Strategy are Key: Masayoshi Son and "Kingdom" Comic Book Creator in Conversation

SoftBank Academia headmaster Masayoshi Son and Kingdom manga creator Yasuhisa Hara To celebrate its 10th anniversary, on January 15 SoftBank Academia held a special fireside chat event between Masayoshi Son, SoftBank Academia’s headmaster,…

Pepper PARLOR: A Unique Café Experience in the Heart of Tokyo

Not far from the hustle and bustle of Shibuya’s “Scramble Square,” one of the busiest pedestrian crossings in the world, lies “Pepper PARLOR,” a café that offers a completely new dining experience. Pepper PARLOR is nestled among the array …

Q3 FY2019 Earnings Summary: Shifting to 5G and Growing New Businesses

On February 7, 2020, at a Tokyo hotel, SoftBank Corp. (TOKYO: 9434) held its earnings briefing for the third quarter (nine months ended December 31, 2019) of the fiscal year ending March 31, 2020. President & CEO Ken Miyauchi opened his pr…

SB Drive’s Self-driving Buses to be First to Operate on Public Roads in Japan

Henri Coron (left), CBDO of NAVYA, Masahiro Hashimoto (center), Mayor of Sakai, the town that will introduce Japan’s first self-driving buses on public roads, and Yuki Saji, (second from right) SB Drive Corp. President & CEO, at press even…

Pepper Raises Plastic Pollution Awareness for Elementary Students

Pepper lectured students about marine pollution at an open classroom event held at Yoshikawa Elementary School in Kameoka City, Japan On November 19, 2019, Pepper —the humanoid robot developed by SoftBank Robotics Corp.— taught elementary …

Trains, Boats and Automobiles: MONET Participates in Tokyo’s MaaS Trial

From January 14 to 17, 2020, the Tokyo Metropolitan Government conducted a test trial for multi-modal commuting in Tokyo Bay. MONET Technologies, a SoftBank Corp. (TOKYO: 9434) and Toyota Motor Corporation joint venture developing on-deman…

Bringing AI and IoT Solutions to Make Indonesia's “Lippo Village” a Model Smart City in Southeast Asia

Lippo Karawaci CEO John Riady and SoftBank Corp. Vice President and Head of Global Business Strategy Hidebumi Kitahara announce their cooperation in Jakarta PT Lippo Karawaci Tbk, the largest listed property company in Indonesia, and SoftB…

Teaming with the University of Tokyo to Create an AI Research and Business Ecosystem in Japan

From left: SoftBank Corp.'s Representative Director & CTO Junichi Miyakawa and Chairman Masayoshi Son, The University of Tokyo's President Makoto Gonokami and Executive Vice President Teruo Fujii On December 6, 2019, the University of Toky…

How a “Symbol of Learning” for Children in Japan Became a Bridge between Japan and Nepal

In April 2019, SoftBank Corp. (TOKYO: 9434) launched the “Randsel of Love Donation Project” as a CSR initiative. About 20,000 of these leather school backpacks used by elementary school children in Japan made their way across the ocean to …

How SoftBank is Using Data-driven Agriculture to Solve the Global Food Problem

Installing an e-kakashi device With an aging population of farmers and a labor shortage, among other issues, Japan is facing an agricultural crisis. Other countries are facing similar problems as well. On the other hand, the use of robotic…

SoftBank Corp. Reports Increased Revenues and Profits for Q2 FY2019

SoftBank Corp. (TOKYO: 9434) held a press conference on November 5, 2019 to present its earnings results for the first six months (H1) of the fiscal year ending March 31, 2020 (FY2019). President & CEO Ken Miyauchi, summarizing the results…

Making Highways Smart with 5G Technology

Starting from December 2018 through to March 2019, in Japan's Aichi Prefecture SoftBank Corp. (TOKYO: 9434) conducted testing of its “Smart Highway” concept, which uses 5G to improve the driver experience. Some of Japan's expressways have …

Fukuoka SoftBank HAWKS Win Third Consecutive Japan Series Pennant

On October 23, the Fukuoka SoftBank HAWKS won the “SMBC NIPPON SERIES 2019,” the championship of Nippon Professional Baseball (NPB)’s 2019 season. The victory marked the third straight title for the HAWKS in Japan’s highest level of baseba…