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SoftBank Corp. and WOTA Use Digital Technologies to Address the Problem of Aging Water Infrastructure

Access to clean drinking water and sanitation is essential to daily life, and the infrastructure that enables it is often taken for granted. However, according to the United Nations, worldwide, one in three people do not have access to saf…

New Video Shows Actions SoftBank Corp. is Taking to Achieve the SDGs

September 17 to 26, 2021 is Global Goals Week, an annual week of action, awareness, and accountability for the United Nations’ Sustainable Development Goals (SDGs). For SoftBank Corp. (TOKYO: 9434), achieving the SDGs is a top management p…

More Than a Telecom Carrier: SoftBank Corp.’s New Brand Movie Shows its Bold Vision for the Future

Since assuming the post of President & CEO of in April 2021, Junichi Miyakawa has been communicating his vision to transform SoftBank Corp. (TOKYO: 9434) from a telecommunications carrier into to digital transformation (DX) company. To eff…

Making 5G Fast and Comfortable: SoftBank Corp. Devises Measures to Counter the ‘Packet Loss’ Phenomenon

Since it launched commercial 5G services in March 27, 2020, SoftBank Corp. (TOKYO: 9434) has made significant progress in rolling out 5G smartphones and services. As of writing, SoftBank now has over 10 million subscribers signed up to 5G …

SoftBank Corp. to Build and Operate Hub for Start-ups and Innovation in Aichi Prefecture

On September 7, 2021, SoftBank Corp. (TOKYO: 9434) and Japan’s Aichi Prefecture held a press conference in Tokyo to introduce their new facility that promises to nurture a world-leading start-up ecosystem and center of innovation. The Pref…

SoftBank's Autonomous and Precision-controlled Drone Helping to Revitalize Local Fishing Industry and Tourism

On August 31 and September 1, 2021, SoftBank Corp. (TOKYO: 9434) teamed up with EAMS ROBOTICS Co., Ltd. and Uhuru Corporation to conduct a trial for delivering fish caught right out of the ocean with an autonomous drone and SoftBank’s high…

SoftBank Corp. and PayPay Collaborate with SEVEN-ELEVEN JAPAN to Boost Cashless Payments and Official App Usage

One the major strengths of SoftBank Corp. (TOKYO: 9434) is its unparalleled number of customer touchpoints. This customer foundation spans SoftBank’s mobile and broadband subscribers (55 million), and the users of platforms provided by gro…

Introducing SoftBank Corp.'s High-precision Positioning Service That Provides Centimeter-level Accuracy for Industrial IoT

In the IoT era, where autonomous vehicles, drones, robots and other mobile systems will always be connected to the Internet, highly precise positioning technologies will be indispensable. “ichimill,” an IoT service from SoftBank Corp. (TOK…

SoftBank Corp., University of Tokyo and Partners Utilizing Digital Twin to Develop Next-generation AI City Simulator

With the ongoing shift to online platforms for shopping, work, education and other activities, as well as the profound impact of COVID-19 on people’s lives, smart city planning initiatives are gaining momentum. To make smart cities conveni…

SoftBank’s 6G World: New Technology to Usher in Game-changing Wireless Applications—and Some Challenges

While many of us are still considering whether to upgrade to a 5G smartphone, the mobile network operators that brought us 5G and the previous generations of wireless communications are already working on technologies to make 6G a reality.…

SoftBank's Executive Briefing Center: A Brand New Approach to Marketing Technology

To market more of its products, services and technologies, SoftBank Corp. (TOKYO: 9434) has taken a leaf out of literature. It has adapted the writer’s Golden Rule of Show, Don’t Tell and come up with the counter-intuitive Show, Don’t Sell.

Q1 FY2021 Earnings Summary: SoftBank Corp. Makes Good Progress Toward Achieving Full-year Targets

On August 4, 2021, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the first quarter (Q1) of the fiscal year ending March 31, 2021 (FY2021). President & CEO Junichi Miyakawa noted that both consolidated revenue and oper…

Trial Shows How 5G and XR Technologies Can Support Remote Dental Surgery

Telementoring—a relationship between a medical expert and a trainee in a remote location that is facilitated by communication technologies—is not a new concept, but it is gaining increased attention as the ultra-high speeds of 5G and other…

Meet the Robots of Smart City Takeshiba, Part 2: A Self-driving Robot that Delivers 7-ELEVEN Snacks and Drinks to Employees

SoftBank Corp.'s (TOKYO: 9434) new headquarters is located in the Takeshiba District of Tokyo, an area designated as a National Strategic Special Zone by the Japanese government to test and deploy cutting-edge technologies. It's here in Ta…

How SoftBank Corp. and Create Restaurants are Collaborating to Digitally Transform Japan's Restaurant Industry

In Tokyo, a state of emergency was declared for the fourth time in July 2021 to mitigate the spread of COVID-19, and restaurants in the metropolis were once again particularly impacted. The restaurant industry is experiencing a decline in …

Meet the Robots of Smart City Takeshiba, Part 1: A Delivery Robot that Obeys Traffic Signals

SoftBank Corp.'s (TOKYO: 9434) new headquarters is located in the Takeshiba District of Tokyo, an area designated as a National Strategic Special Zone by the Japanese government to test and deploy cutting-edge technologies. It’s here in Ta…

SoftBank Corp.'s umamill Bring Japan's Culinary Delights to the World

Whether it's sushi or ramen noodles, Japanese food is enjoying an unprecedented boom around the world. But Japanese food is much more than sushi, tempura or ramen – there are all kinds of processed foods and snacks, drinks and ingredients …

"HELPO" App Aims to Digitally Transform Healthcare in Japan

Japan’s healthcare system is coming under increased strain with doctors and nurses working overtime, not to mention rising medical care costs and wait times in hospitals. As with other countries, COVID-19 has put even more stress on frontl…

SoftBank Corp. the Only Japan-listed Company in the Information & Communication Category to be Chosen as a “Digital Transformation (DX) 2021 Stock”

The pace of digital transformations (DX) at companies across industries has proceeded at a rapid pace in Japan and other countries thanks to advances in digital technologies, and SoftBank Corp. (TOKYO: 9434) has been at the forefront of th…

BOLDLY's Autonomous Driving Business Addresses Japan's Challenging Demographics

More than most countries, Japan urgently needs to introduce autonomous driving vehicles ASAP. Beset by a falling birth rate and an aging population declining in numbers yearly, the country's workforce too is shrinking. One government agenc…

SoftBank Corp.’s 35th Annual General Meeting of Shareholders: Aiming to be the Corporate Group Needed Most by People Around the World

SoftBank Corp. (TOKYO: 9434) held its 35th Annual General Meeting of Shareholders (AGM) on June 22, 2021, and Junichi Miyakawa, who assumed the post of President & CEO in April this year, chaired the meeting for the first time. As with the…

SoftBank R&D: Understanding and Creating New Technologies to Lay the Foundation for Future Businesses

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

SoftBank Corp. Announces Plan to Reduce Carbon Emissions to Zero by 2030

Under the United Nations Climate Change Convention to reduce greenhouse gases (GHGs), the Japanese government has set bold targets to tackle climate change. The government’s targets include pledges to reduce GHGs by 46% by the year 2030 ve…

Unlocking the Power of the Stratosphere: HAPS Alliance Holds its First Member Meeting

HAPSMobile, a SoftBank Corp. (TOKYO: 9434) subsidiary that is working to provide stratosphere-based telecommunication platforms through its High Altitude Platform Station (HAPS) business, is a founding member of the HAPS Alliance, an indus…

In a Japan First, SoftBank Corp. Offers Virtual Advertisements for Pro Baseball Games

With the increased adoption of high-speed 5G services and decreased attendance at sports venues due to COVID-19 and other factors, people of all ages are increasingly using their smartphones and other devices to watch sports content. To me…

FY2020 Earnings Summary: New CEO Junichi Miyakawa Pledges to Focus on Revenue Growth and New Business Creation over Next 10 Years

SoftBank Corp. will brief on its earnings results for the fiscal year ended March 31, 2021 at 4:00pm on May 11 (JST). Click here for live streaming info. Please check it out!

New CEO Junichi Miyakawa Talks About His Mission to Make SoftBank Corp. the Most-needed Technology Company in Japan

Junichi Miyakawa, SoftBank Corp.’s (TOKYO: 9434) new President & CEO as of April 1, 2021, spoke to SoftBank News to outline future areas of focus and his vision for the company.

SoftBank R&D: Evaluating the Latest Technologies with a View to Commercialization

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

SoftBank and Nikon Utilize Light to Broaden the Potential of Telecommunications

On March 18, 2021, SoftBank Corp. (TOKYO: 9434) and Nikon Corporation jointly held a press conference to unveil a new technology they developed for optical wireless communications. With the successful demonstration of their “tracking optic…

The New Z Holdings: Two Internet Giants in Asia Unite to Become a World-leading AI Tech Company

Z Holdings Corporation, the owner of Yahoo Japan Corporation, successfully merged with LINE Corporation on March 1, 2021. At a press conference and briefing for investors to mark the integration, the two Co-CEOs, Kentaro Kawabe and Takeshi…

SoftBank R&D: Making an Impact by Commercializing World-class AI Research

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

SoftBank R&D: Revolutionizing Communication Technologies to Change the World

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

Inaugural Symposium of the Institute for AI and Beyond: Future Presidents Discuss How AI Can Benefit Society

The Institute for AI and Beyond, a world-class AI research institute established by the University of Tokyo, SoftBank Corp., SoftBank Group Corp. and Yahoo Japan Corporation that has been conducting joint research since July 2020, held its…

SoftBank Corp. Q3 FY2020 Earnings: Future CEO Charts Course to Transform Company Into a “Digital Platformer”

On February 4, 2021, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the nine months ended December 31, 2020 in the fiscal year ending March 31, 2021 (Q3 FY2020) at Tokyo Portcity Takeshiba, home of SoftBank’s new headq…

e5 Lab and SoftBank Demonstrate New Possibilities for Marine Connectivity

Whether in cities, the mountains, or on islands, people are used to living in a world where they are always connected to the Internet. But what about when they are at sea? Out in the oceans, network connectivity is greatly limited by compa…

It Moves! 18-meter “Moving Gundam” Robot Revealed in Yokohama with Virtual Cockpit Powered by SoftBank 5G

Since it launched on the airwaves in 1979, the anime series “Mobile Suit Gundam” has built a dedicated following in Japan, and across the world as well. It has long been a dream of Gundam fans to see the gigantic manned humanoid machine fr…

SoftBank Corp.’s New Headquarters Inspires Communication, Collaboration and Innovation

In September 2020, SoftBank Corp. (TOKYO: 9434) began the process of moving to its new headquarters located in Tokyo Portcity Takeshiba, a next-generation smart building complex, and the transition will be complete by January 2021. SoftBan…

SoftBank Corp.’s LGBTQ Inclusion Initatives Awarded Highest Rating for Fourth Year in a Row

A central tenet of SoftBank Corp.’s (TOKYO: 9434) human resource policy is “creating a strong organization by combining the capabilities of diverse individuals.” With the belief that the promotion of diversity is key to company growth, Sof…

SoftBank HAWKS Win 4th Straight Japan Series Championship and 11th Title in Franchise History

On November 25, the Fukuoka SoftBank HAWKS won the “SMBC NIPPON SERIES 2020,” the championship of Nippon Professional Baseball (NPB)’s 2020 season. The victory marked the 4th consecutive title for the HAWKS in Japan’s highest level of base…

Crosstalk: Taking a Business-based Approach to Sustainability

In May 2020, SoftBank Corp. (TOKYO: 9434) announced it was making the achievement of the United Nations’ Sustainable Development Goals (SDGs) a top managerial priority. To learn more about how SoftBank’s business activities are contributin…

Q2 FY2020 Earnings Summary: Revenue and Profits Increase as Non-telecom Growth Accelerates

On November 4, 2020, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the six months ended September 30, 2020 in the fiscal year ending March 31, 2021 (Q2 FY2020). At the event President & CEO Ken Miyauchi reviewed finan…

SoftBank Corp. Showcases 5G-powered Entertainment and Advanced Technologies at Pop Culture Complex

On August 21, 2020, Japan-based publishing major Kodansha Ltd. held a press conference to showcase Mixalive TOKYO, a new pop culture complex located in Tokyo’s Ikebukuro district. “Mixalive,” which stands for a mixture of live content with…

How Do Mobile Networks in Japan Compare to Others Around the World? Opensignal’s Report Offers Insights

On October 2, 2020, UK-based mobile analytics firm Opensignal announced its Global Mobile Network Experiences Awards 2020, and in its report SoftBank Corp. (TOKYO: 9434) was ranked the global no. 1 carrier for Voice App Experience and no. …

HAPSMobile’s Stratospheric Test Flight Opens A New Chapter for the Internet

HAPSMobile Inc., a SoftBank Corp. (TOKYO: 9434) subsidiary launched in 2017 with the mission of bridging the digital divide, marked two major milestones on September 21, 2020. First, the solar-powered, unmanned aircraft “Sunglider” took fl…

SoftBank Demonstrates “Drone Wireless Relay System” for Disaster Recovery and Locating Persons Trapped Under Debris

When typhoons, earthquakes, landslides and other types of natural disasters strike, mobile phones serve as an important lifeline for people to get information and to stay in touch with their family, friends and colleagues. SoftBank Corp. (…

SoftBank Corp. and Popular Boy Band Arashi Team Up on 5G Project to Explore New Possibilities for Entertainment

All five members of Japan’s top-selling boy band Arashi appeared at a SoftBank Corp. (TOKYO: 9434) press conference held at Tokyo International Forum on August 5 to unveil a 5G-based project that promises to open up new entertainment possi…

Pioneering the Future Beyond 5G: Taking Up the Challenge of 6G Terahertz Wave-based Communications

Over the years, mobile communication technologies have evolved in cycles lasting approximately 10 years, as evidenced with commercial 3G and 4G services launching around 2001 and 2010, respectively. The world is now witnessing the full-fle…

Q1 FY2020 Earnings Summary: Charting a Path to 1 Trillion Yen of Operating Income in FY2022

On August 4, 2020, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the three months ended June 30, 2020 for the fiscal year ending March 31, 2021 (Q1 FY2020). At the event President & CEO Ken Miyauchi took the opportuni…

That’s Robot Entertainment! “Pepper” and “Spot” Team Up to Cheer on the SoftBank HAWKS

After an almost three month delay caused by the spread of COVID-19, professional baseball in Japan this season got off to a start in June, first with empty stadiums and then limited spectator admittance from July 10 in line with government…

Report on SoftBank Corp.’s 34th AGM: Accelerating “Beyond Carrier” Growth Strategy, Working to Achieve SDGs

SoftBank Corp. (TOKYO: 9434) held its 34th Annual General Meeting of Shareholders (AGM) on June 24, 2020, its second since listing on the Tokyo Stock Exchange in December 2018. To help prevent the spread of COVID-19, the meeting was held o…