While Japan’s service sector is widely lauded for its high standards of politeness, punctuality, efficiency and attention to detail, one issue front-line workers are contending with is “customer harassment” in which retail workers or call …

SoftBank Corp. (TOKYO: 9434) was selected for inclusion in the top 10% of companies worldwide in S&P Global’s Sustainability Yearbook 2024. On April 9, 2024, the research and rating firm hosted an award ceremony in Tokyo where SoftBank rec…

Since 2010, SoftBank Corp. (TOKYO: 9434) has been using high-quality paper shopping bags with a plastic finish at its ‘SoftBank’ stores and other retail outlets. The luxurious white bags displaying the ‘SoftBank’ logo have been a common si…

On February 26, 2024, SoftBank Corp. (TOKYO: 9434) held its first Environment, Social and Governance (ESG) briefing for investors. At the event in Tokyo, three SoftBank executives–Junichi Miyakawa (President & CEO), Masato Ikeda, (Vice Pre…

In June 2023, SoftBank Corp. (TOKYO: 9434) was selected for inclusion in the Dow Jones Sustainability World Index (DJSI World) for the first time following a review of the 2022 constituent stocks. What is the significance of being a part o…

As part of its 5th Science and Technology Basic Plan, in 2016 the Government of Japan proposed an aspirational vision, called Society 5.0, that it defined as "a human-centered society that balances economic advancement with the resolution …

SoftBank Corp. (TOKYO: 9434) announced in November 2021 that it is planning to issue its first-ever Sustainability Bond before the end of the fiscal year ending March 31, 2022. Expected to be worth approximately 30 billion yen (about 250 m…