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In November 2025, the “Smart City Tokyo Bay Takeshiba” (Smart City Takeshiba) project was selected as a finalist in the Enabling Technologies category of the World Smart City Awards, an international recognition honoring the world’s most i…
In just ten weeks, SoftBank Corp. (TOKYO: 9434) employees created more than 2.5 million AI agents, marking one of the largest known internal AI utilization initiatives ever conducted in Japan. Far more than a simple rollout of new tools, t…
Robots are increasingly taking on tasks once reserved exclusively for humans. Recognizing this trend, in September 2025 SoftBank Corp. (TOKYO: 9434) announced it developed a new “robot-friendly” server rack with a cable-less architecture t…
As a division of SB Telecom America Corp.—the US subsidiary of SoftBank Corp. (TOKYO: 9434)—the Sunnyvale Site conducts product engineering for AI infrastructure and research on AI foundations for mobile networks. Led by Dr. Rajeev Koodli—…
Due to its declining birthrate and aging population, Japan is facing a severe labor shortage. Accordingly, the need for automation and labor-saving solutions is growing across many industries, and the use of AI and robotics is becoming inc…
On the Frontlines: How a SoftBank Corp. Employee is Keeping Network Facilities Running Smoothly 24/7
“On the Frontlines” is a series that takes a closer look at SoftBank Corp. (TOKYO: 9434) employees in the field or behind the scenes to showcase their expertise, passion and dedication to their work. In this installment, we followed Suzuka…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
SoftBank Corp. (TOKYO: 9434)’s “CHIE-4” AI computing platform—based on an NVIDIA DGX SuperPOD with NVIDIA DGX B200 systems exceeding 4,000 NVIDIA Blackwell GPUs—was ranked No. 1 in Japan (No. 5 worldwide) in the HPL-MxP benchmark that meas…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
On November 15, 2025, the Tokyo 2025 Deaflympics—an international sports event for top athletes who are Deaf or hard of hearing—will open in Japan. Held every four years, this is the first-ever Deaflympics to be hosted in Japan. As a Total…
Key Highlights Revenue and profit increased in all segments Record highs reached for revenue, operating income and net income Revenue up 8%, operating income up 7% and net income up 8% year-on-year Steady progress being made toward full-ye…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
From left: Kimimasa Kudo, Head of the Global Business Division, Enterprise Unit, SoftBank Corp., and Keith Leong, Managing Director (Enterprise), Singtel Singapore On October 23, 2025, a ceremony was held at SoftBank Corp.’s (TOKYO: 9434) …
Japan continues to see more visitor arrivals, with the Japan National Tourism Organization (JNTO) reporting 3.266 million arrivals in September 2025, marking the first time to reach over 3 million in the same month and a 13.7% year-on-year…
On September 26, 2025, a press briefing was held at SoftBank Corp.’s (TOKYO: 9434) Tokyo headquarters to unveil new startup support initiatives led by STATION Ai, a SoftBank-affiliated startup support hub based in Nagoya, and SoftBank. The…
Following a powerful earthquake that struck the Noto Peninsula in January 2024, Japan's eight telecommunications companies – NTT, Inc., NTT EAST, NTT WEST, NTT DOCOMO and NTT DOCOMO BUSINESS (the NTT Group), KDDI Corporation, SoftBank Corp…
Japan’s National Institute of Information and Communications Technology (NICT), Kiyohara Optics, ArkEdge Space and SoftBank Corp. (TOKYO: 9434) recently announced a collaborative agreement to demonstrate optical wireless communications bet…
“Pokémon GO Fest” is a series of large-scale events organized by Niantic, developer of the mobile augmented reality (AR) game “Pokémon GO.” Held in cities around the world, Pokémon GO Fest combines the digital gameplay of the mobile app wi…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…
As reported by SoftBank News, PayPay Corporation—a leading financial services provider in Japan with its “PayPay” cashless payment service and a SoftBank Corp. (TOKYO: 9434) group company—has been at the forefront of providing QR code-base…
In the advertising industry, words continue to carry a lot of weight. From catchy headlines to persuasive product descriptions, effective copywriting forms the backbone of successful advertising campaigns. The creative process that goes in…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…
eSIM—short for “embedded Subscriber Identity Module”—is seeing increased adoption in smartphones as it offers a number of advantages over traditional plastic SIM cards. For instance, eSIM can be provisioned remotely, eliminating the need t…
Image of server installation To realize its long-term vision of becoming a provider of next-generation social infrastructure for a society that coexists with AI, SoftBank Corp. (TOKYO: 9434) is advancing a wide range of initiatives, includ…
Since its debut in 1975, Tokyo’s semiannual Comic Market, also commonly known as “Comike” or “Comiket,” has been a cornerstone event for manga and anime fans from all over Japan, and around the world. Held in December and August at Tokyo’s…
From November 15-26, 2025, the “25th Summer Deaflympics Tokyo 2025” (Tokyo 2025 Deaflympics) will take place. The sporting event sees elite deaf athletes from all over the world competing every four years. As a Total Support Member, SoftBa…
Expo 2025 Osaka, Kansai (Expo 2025), which runs from April 13 to October 13, is welcoming millions of visitors from around the world, offering them a glimpse into the future of a society powered by AI, robotics and other advanced technolog…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation” (UTX) for communications—an aim to create a world where people can stay connected anytime and anywhere by integrating Terrestrial Networks (TN) on the ground with Non-…
On July 16, 2025, SoftBank Corp. (TOKYO: 9434) hosted SoftBank World 2025, a major event for enterprise customers. In addition to keynotes and talk sessions, visitors were invited to explore advanced technologies and services in the neighb…
On August 5, 2025, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the first quarter (April - June 2025, Q1) of the fiscal year ending March 31, 2026 (FY2025). At the press conference held in To…
Over the past 25 years, the effects of climate change have seriously impacted many parts of the world, with Japan being no exception. According to the Japan Meteorological Agency and other government agencies, since 2000, the number of ext…
Starting August 4, 2025, MONET Technologies—a joint venture with SoftBank Corp. (TOKYO: 9434), Toyota Motor Corporation and other Japan-based automotive manufacturers—is offering a mobility service that uses autonomous driving technology o…
While the average turnover among employees is 8.7% in Japan’s tightening labor market, employees working at customer contact centers are contending with a much higher turnover rate of approximately 30%*. This high churn at contact centers …
As detailed at its 39th Annual General Meeting of Shareholders, AI computing infrastructure is one of SoftBank Corp.'s (TOKYO: 9434) major growth initiatives, and a key part of its strategy to provide next-generation social infrastructure …
“With their ability to think and act independently, I believe AI agents will usher in a social transformation that surpasses the ones brought by previous Industrial Revolutions.” So remarked Junichi Miyakawa, President & CEO of SoftBank Co…
As AI-RAN emerges as a next-generation social infrastructure for the AI era, SoftBank Corp. (TOKYO: 9434) is taking the lead with the development of its pioneering solution: AITRAS. AITRAS integrates AI and radio access networks (RAN) on a…
With the rapid development of AI, international data traffic has surged dramatically in recent years. Given this trend, securing a stable international communications network has become essential to sustaining economic growth and maintaini…
Agriculture, aquaculture, and livestock farming are often practiced in remote areas far from urban centers. Coastal and mountainous areas like these often lack reliable connectivity, and this has hindered the adoption of digital and AI tec…
To help bridge the digital divide and provide emergency communications during disasters, SoftBank Corp. (TOKYO: 9434) has been actively conducting research and development for its High Altitude Platform Station (HAPS) stratospheric telecom…
SoftBank Corp. (TOKYO: 9434) held its 39th Annual General Meeting of Shareholders (AGM) on June 26, 2025, at Tokyo International Forum. President & CEO Junichi Miyakawa chaired the meeting, and after reviewing SoftBank’s business progress,…
With its status as a UNESCO World Heritage Site, Mt. Fuji is one of Japan’s top attractions. Climbing to the top of Japan’s most iconic mountain, however, is no easy feat. To make the journey more comfortable, every year SoftBank Corp. (TO…
SoftBank Corp.’s (TOKYO: 9434) Research Institute of Advanced Technology, in collaboration project with artist Daito Manabe and Laboratory of Yoshiho Ikeuchi at the Institute of Industrial Science, the University of Tokyo, have been conduc…
The “PayPay” cashless payment service provided by PayPay Corporation, a subsidiary of SoftBank Corp. (TOKYO: 9434), makes it easy to pay for everyday items with just a smartphone. Since its launch in October 2018, PayPay has expanded its m…
As vehicles increasingly become digital platforms, reliable, seamless connectivity will be crucial for them to remain connected to the Internet, even in areas that ground-based cellular networks can't reach. This will ensure that over-the-…
On May 27, 2025, a delegation of 140 of Ireland’s leading entrepreneurs visited SoftBank Corp.’s (TOKYO: 9434) headquarters to learn about how SoftBank grew into a major IT and telecommunications company as well as the strategic partnershi…
The rapid spread of generative AI has spurred the widespread adoption of large language models (LLMs) across various industries. The datasets used by these general-purpose LLMs remain broad and non-specialized, however. This means they are…
