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For decades, computers and smartphones have been organized with menus, files, folders and apps, and humans have adapted to this logic. A U.S.-based AI and interface company, Brain Technologies, Inc., however, is working to change this para…
In logistics warehouses, labor shortages are driving demand for the automation of tasks traditionally performed by people. However, many processes involve handling items with different form factors and inconsistent placements, making autom…
On April 10, 2026, SoftBank Corp. (TOKYO: 9434) began providing “SoftBank Starlink Direct” to customers in Japan. The service lets customers of SoftBank’s mobile services (‘SoftBank,’ ‘Y!mobile’ and ‘LINEMO’) connect directly to Starlink’s…
OpenStreet Co., Ltd., the company behind the bike-sharing service “HELLO CYCLING” and a SoftBank Corp. (TOKYO: 9434) group company, has steadily been expanding its presence across Japan since launching HELLO CYCLING in 2016. In addition to…
In Japan, April brings cherry blossoms, a new academic year, and the start of a fiscal year. It’s also a time when new employees enter companies fresh out of universities. After students go through the recruitment process and graduate in M…
Physical AI is technology where AI analyzes and makes decisions based on information obtained from a robot’s sensors and cameras, and external systems. This enables a robot to flexibly carry out complex movements that correspond to AI anal…
A technology that enables voice calls using 5G connectivity alone Next-generation voice communication that leverages ultra-fast, low-latency connectivity VoNR, which stands for Voice over New Radio, is a technology that enables the transmi…
While Japan is considered to be a safe country by many measures, its unique geographic and climatic conditions make it prone to natural disasters, such as earthquakes, tsunamis and volcanic eruptions. As they are an essential lifeline, ens…
“On the Frontlines” is a series that takes a closer look at SoftBank Corp. (TOKYO: 9434) employees in the field, or behind the scenes, to showcase their expertise, passion and dedication to their work. In this installment, we followed Kosu…
From March 2 to 5, MWC Barcelona 2026 (MWC26), one of the world's largest mobile-related exhibitions, welcomed nearly 105,000 attendees from 207 countries and territories to Barcelona, Spain. According to the GSMA, the organizer of MWC26, …
An orbital path for satellites that circle at high speeds at relatively close distances from the Earth A satellite orbit close to earth that enables high-speed, low-latency communications LEO (Low Earth Orbit) refers to an orbital path for…
MWC Barcelona 2026 (MWC26), one of the world's largest mobile-related exhibitions, is bringing together the latest technologies, products and services in the communications industry. The event, which takes place from Monday, March 2 to 5 a…
With AI rapidly becoming a part of everyday life and embedded in industry, the infrastructure required to support it is becoming more critical than ever. In response to accelerating demands for data processing, SoftBank Corp. (TOKYO: 9434)…
While Japan is well known for high standards of customer service, “kasuhara,” an abbreviation of “customer harassment" that refers to unreasonable behavior from customers during interactions with service staff, has become a serious social …
A network architecture that builds a three-dimensional communications infrastructure, extending upward beyond land to include vertical layers such as the stratosphere and outer space Expanding the communications sphere through a multilayer…
From left: Kimimasa Kudo, Vice President, Head of Global Business Division, Enterprise Unit, SoftBank Corp. and Dr. Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc On February 9, a ceremony was held in Bangkok at th…
Key Highlights FY2025 full-year forecast upwardly revised Revenue and profits see continued growth Revenue up 8% YoY, marks a record for Q1-Q3 Operating income in Finance segment doubles On February 9, 2026, SoftBank Corp. (TOKYO: 9434) Pr…
“On the Frontlines” is a series that takes a closer look at SoftBank Corp. (TOKYO: 9434) employees in the field, or behind the scenes, to showcase their expertise, passion and dedication to their work. In this installment, we followed Dais…
SoftBank Corp. (TOKYO: 9434) is building out next-generation social infrastructure in Japan, and AI data centers are a key part of this initiative. Currently there is a shift from model training to inference—the operational phase of AI—and…
A technology that enables robots to perform flexible, complex movements by having AI analyze and interpret data from sensors, cameras and external systems so robots can act autonomously AI that understands situations like humans to act in …
Internet services have transformed personal data into an indispensable asset that forms the foundation of social and economic activities. People produce medical and financial records, purchase histories, location data, behavioral logs and …
Going to and working at the office is no longer what it used to be. In addition to providing comfort and supporting changing workstyles, buildings need to address broader social challenges, such as labor shortages driven by an aging popula…
“On the Frontlines” is a series that takes a closer look at SoftBank Corp. (TOKYO: 9434) employees in the field or behind the scenes to showcase their expertise, passion and dedication to their work. In this installment, we followed Yuzuki…
Held in October against the backdrop of Kyushu’s rich natural landscapes and vibrant cities, the “Mynavi Tour de Kyushu 2025” brought together top cyclists from Japan and abroad in a premier road race. To ensure uninterrupted live streamin…
Around the world, studies are underway to identify new spectrum bands for 6G, the next generation of mobile communications. SoftBank Corp. (TOKYO: 9434) is focused on the 7 GHz band—considered to be one of the strongest candidates—and, tog…
The Institute of Science Tokyo and SoftBank Corp. (TOKYO: 9434) are jointly developing a system that utilizes drones and Wi-Fi to determine the location of people in search and rescue operations. On November 27, 2025, members of the press …
In November 2025, the “Smart City Tokyo Bay Takeshiba” (Smart City Takeshiba) project was selected as a finalist in the Enabling Technologies category of the World Smart City Awards, an international recognition honoring the world’s most i…
In just ten weeks, SoftBank Corp. (TOKYO: 9434) employees created more than 2.5 million AI agents, marking one of the largest known internal AI utilization initiatives ever conducted in Japan. Far more than a simple rollout of new tools, t…
Robots are increasingly taking on tasks once reserved exclusively for humans. Recognizing this trend, in September 2025 SoftBank Corp. (TOKYO: 9434) announced it developed a new “robot-friendly” server rack with a cable-less architecture t…
As a division of SB Telecom America Corp.—the US subsidiary of SoftBank Corp. (TOKYO: 9434)—the Sunnyvale Site conducts product engineering for AI infrastructure and research on AI foundations for mobile networks. Led by Dr. Rajeev Koodli—…
Due to its declining birthrate and aging population, Japan is facing a severe labor shortage. Accordingly, the need for automation and labor-saving solutions is growing across many industries, and the use of AI and robotics is becoming inc…
On the Frontlines: How a SoftBank Corp. Employee is Keeping Network Facilities Running Smoothly 24/7
“On the Frontlines” is a series that takes a closer look at SoftBank Corp. (TOKYO: 9434) employees in the field or behind the scenes to showcase their expertise, passion and dedication to their work. In this installment, we followed Suzuka…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
SoftBank Corp. (TOKYO: 9434)’s “CHIE-4” AI computing platform—based on an NVIDIA DGX SuperPOD with NVIDIA DGX B200 systems exceeding 4,000 NVIDIA Blackwell GPUs—was ranked No. 1 in Japan (No. 5 worldwide) in the HPL-MxP benchmark that meas…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
On November 15, 2025, the Tokyo 2025 Deaflympics—an international sports event for top athletes who are Deaf or hard of hearing—will open in Japan. Held every four years, this is the first-ever Deaflympics to be hosted in Japan. As a Total…
Key Highlights Revenue and profit increased in all segments Record highs reached for revenue, operating income and net income Revenue up 8%, operating income up 7% and net income up 8% year-on-year Steady progress being made toward full-ye…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
From left: Kimimasa Kudo, Head of the Global Business Division, Enterprise Unit, SoftBank Corp., and Keith Leong, Managing Director (Enterprise), Singtel Singapore On October 23, 2025, a ceremony was held at SoftBank Corp.’s (TOKYO: 9434) …
Japan continues to see more visitor arrivals, with the Japan National Tourism Organization (JNTO) reporting 3.266 million arrivals in September 2025, marking the first time to reach over 3 million in the same month and a 13.7% year-on-year…
On September 26, 2025, a press briefing was held at SoftBank Corp.’s (TOKYO: 9434) Tokyo headquarters to unveil new startup support initiatives led by STATION Ai, a SoftBank-affiliated startup support hub based in Nagoya, and SoftBank. The…
Following a powerful earthquake that struck the Noto Peninsula in January 2024, Japan's eight telecommunications companies – NTT, Inc., NTT EAST, NTT WEST, NTT DOCOMO and NTT DOCOMO BUSINESS (the NTT Group), KDDI Corporation, SoftBank Corp…
Japan’s National Institute of Information and Communications Technology (NICT), Kiyohara Optics, ArkEdge Space and SoftBank Corp. (TOKYO: 9434) recently announced a collaborative agreement to demonstrate optical wireless communications bet…
“Pokémon GO Fest” is a series of large-scale events organized by Niantic, developer of the mobile augmented reality (AR) game “Pokémon GO.” Held in cities around the world, Pokémon GO Fest combines the digital gameplay of the mobile app wi…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…
As reported by SoftBank News, PayPay Corporation—a leading financial services provider in Japan with its “PayPay” cashless payment service and a SoftBank Corp. (TOKYO: 9434) group company—has been at the forefront of providing QR code-base…
In the advertising industry, words continue to carry a lot of weight. From catchy headlines to persuasive product descriptions, effective copywriting forms the backbone of successful advertising campaigns. The creative process that goes in…
