Technological advancements are transforming different industries, and the automotive industry is no exception. While mechanical hardware continues to be important, advanced software in vehicles is helping owners enjoy a better in-vehicle e…

For the first time since 2019, SoftBank World, SoftBank Corp.’s (TOKYO: 9434) largest event for enterprise customers, returned as an in-person event in Tokyo in October 2023. From October 4 to 6, SoftBank World 2023 featured keynotes, pane…

After a natural disaster occurs, ensuring the availability of lifelines like water, electricity, gas and communications is of critical importance. In the Turkey-Syria Earthquake of February 2023, the Japan International Cooperation Agency …

Caviar is renowned as one of the world’s top luxuries. The delicacy is made from the salted eggs, or roe, of sturgeon. The most prized caviar comes from sturgeons native to the Caspian Sea, but they have become greatly endangered due to ov…

Kameoka City, located in Japan’s Kyoto Prefecture and about 20 minutes away from Kyoto Station by rapid train, is a municipality rich in history and natural beauty. The City is also a pioneer in safeguarding the environment. In 2012, it wa…

Situated in the western part of Japan’s island of Shikoku, Iyo City is bordered by a sandy beach and mountainous terrain. The city has approximately 35,000 residents spread across an area close to 200km2. Against this backdrop of natural b…

In delivering the keynote speech at this year’s SoftBank World in Tokyo, Junichi Miyakawa, President & CEO of SoftBank Corp. (TOKYO: 9434), pulled no punches. At the online event for enterprise customers, he noted Japan continues to lag be…

Quasi-Zenith Satellite System (QZSS) is a system of Japan-developed satellites that stay in orbit over specified areas for extended periods of time, unlike other satellites that orbit the Earth. High-precision positioning information can b…

When you step out on your day off, the city is less crowded than usual. The cinema is showing that new movie you wanted to see. On the way home, you stop by at a relaxing café. After that, you browse through a bazaar with foodstuffs you wa…

In recent years Japan has been coming to grips with various challenges, such as a shrinking workforce and an increase in natural disasters driven by climate change. Digitalization and digital transformation (DX) are garnering attention as …

When a natural disaster or other type of emergency strikes, roads and other often-used logistics routes may not be readily accessible. For this reason, local governments in Japan are increasingly looking at drones as a way to deliver emerg…

BOLDLY Inc., a subsidiary of SoftBank Corp. (TOKYO: 9434) that develops operation systems and provides services for autonomous driving mobility previously featured in SoftBank News, continues to make great progress. From December 15 to 19,…

Located in Tochigi Prefecture’s Utsunomiya City, approximately 100km north of Tokyo, the hexagonal complex pictured above is the Battery Safety Testing Center and Utsunomiya Test Center of ESPEC CORP. a world-leader in environmental test c…

As reported in a previous article, last year SoftBank Corp. (TOKYO: 9434) teamed up with EAMS ROBOTICS Co., Ltd. and Uhuru Corporation to conduct a trial for delivering fish caught right out of the ocean with an autonomous drone and SoftBa…

On December 1, 2021, SoftBank Corp. (TOKYO: 9434) opened its “Setouchi Tech LAB” in Fukuyama City, Hiroshima Prefecture. The facility was established as a base to promote digital transformations (DX) in the city and surrounding region. Fuk…

The AI-powered “e-kakashi,” an agriculture science and technology solution from SoftBank Corp. (TOKYO: 9434), made business news headlines in October with its launch of an advanced terminal called the “TED Portable IoT Gateway” that collec…

SoftBank Corp. (TOKYO: 9434) won two CEATEC AWARD 2021 Category Awards on October 18, 2021, the day before the full launch of CEATEC ONLINE 2021. CEATEC is one of the largest international exhibitions of IT technology and electronics in As…

Bus Rapid Transit (BRT) is a new mode of public transportation that is attracting attention around the world. How is it different from regular bus services? BRT transit systems use dedicated corridors and stations to deliver fast and relia…

Access to clean drinking water and sanitation is essential to daily life, and the infrastructure that enables it is often taken for granted. However, according to the United Nations, worldwide, one in three people do not have access to saf…

Since assuming the post of President & CEO of in April 2021, Junichi Miyakawa has been communicating his vision to transform SoftBank Corp. (TOKYO: 9434) from a telecommunications carrier into to digital transformation (DX) company. To eff…

On August 31 and September 1, 2021, SoftBank Corp. (TOKYO: 9434) teamed up with EAMS ROBOTICS Co., Ltd. and Uhuru Corporation to conduct a trial for delivering fish caught right out of the ocean with an autonomous drone and SoftBank’s high…

In the IoT era, where autonomous vehicles, drones, robots and other mobile systems will always be connected to the Internet, highly precise positioning technologies will be indispensable. “ichimill,” an IoT service from SoftBank Corp. (TOK…

To market more of its products, services and technologies, SoftBank Corp. (TOKYO: 9434) has taken a leaf out of literature. It has adapted the writer’s Golden Rule of Show, Don’t Tell and come up with the counter-intuitive Show, Don’t Sell.

The pace of digital transformations (DX) at companies across industries has proceeded at a rapid pace in Japan and other countries thanks to advances in digital technologies, and SoftBank Corp. (TOKYO: 9434) has been at the forefront of th…

More than most countries, Japan urgently needs to introduce autonomous driving vehicles ASAP. Beset by a falling birth rate and an aging population declining in numbers yearly, the country's workforce too is shrinking. One government agenc…

On March 18, 2021, SoftBank Corp. (TOKYO: 9434) and Nikon Corporation jointly held a press conference to unveil a new technology they developed for optical wireless communications. With the successful demonstration of their “tracking optic…

Lippo Karawaci CEO John Riady and SoftBank Corp. Vice President and Head of Global Business Strategy Hidebumi Kitahara announce their cooperation in Jakarta PT Lippo Karawaci Tbk, the largest listed property company in Indonesia, and SoftB…

Installing an e-kakashi device With an aging population of farmers and a labor shortage, among other issues, Japan is facing an agricultural crisis. Other countries are facing similar problems as well. On the other hand, the use of robotic…

Starting from December 2018 through to March 2019, in Japan's Aichi Prefecture SoftBank Corp. (TOKYO: 9434) conducted testing of its “Smart Highway” concept, which uses 5G to improve the driver experience. Some of Japan's expressways have …

On July 18 and 19, SoftBank World 2019 showcased presentations from about 80 IT industry leaders along with 86 exhibits from companies with leading-edge technologies and solutions. The annual event held by SoftBank Corp. (TOKYO:9434) and i…

Whether relaxing at home or entertaining important guests, nothing is more refreshing than green tea in Japan. Although popular since ancient times, in recent years green tea plantations have come up against a major issue: a lack of succes…