IoT

SoftBank Corp. and JR-West Leverage Automated Driving and Platooning Technologies in Bus Rapid Transit (BRT) Trials

Bus Rapid Transit (BRT) is a new mode of public transportation that is attracting attention around the world. How is it different from regular bus services? BRT transit systems use dedicated corridors and stations to deliver fast and relia…

SoftBank Corp. and WOTA Use Digital Technologies to Address the Problem of Aging Water Infrastructure

Access to clean drinking water and sanitation is essential to daily life, and the infrastructure that enables it is often taken for granted. However, according to the United Nations, worldwide, one in three people do not have access to saf…

More Than a Telecom Carrier: SoftBank Corp.’s New Brand Movie Shows its Bold Vision for the Future

Since assuming the post of President & CEO of in April 2021, Junichi Miyakawa has been communicating his vision to transform SoftBank Corp. (TOKYO: 9434) from a telecommunications carrier into to digital transformation (DX) company. To eff…

SoftBank's Autonomous and Precision-controlled Drone Helping to Revitalize Local Fishing Industry and Tourism

On August 31 and September 1, 2021, SoftBank Corp. (TOKYO: 9434) teamed up with EAMS ROBOTICS Co., Ltd. and Uhuru Corporation to conduct a trial for delivering fish caught right out of the ocean with an autonomous drone and SoftBank’s high…

Introducing SoftBank Corp.'s High-precision Positioning Service That Provides Centimeter-level Accuracy for Industrial IoT

In the IoT era, where autonomous vehicles, drones, robots and other mobile systems will always be connected to the Internet, highly precise positioning technologies will be indispensable. “ichimill,” an IoT service from SoftBank Corp. (TOK…

SoftBank's Executive Briefing Center: A Brand New Approach to Marketing Technology

To market more of its products, services and technologies, SoftBank Corp. (TOKYO: 9434) has taken a leaf out of literature. It has adapted the writer’s Golden Rule of Show, Don’t Tell and come up with the counter-intuitive Show, Don’t Sell.

SoftBank Corp. the Only Japan-listed Company in the Information & Communication Category to be Chosen as a “Digital Transformation (DX) 2021 Stock”

The pace of digital transformations (DX) at companies across industries has proceeded at a rapid pace in Japan and other countries thanks to advances in digital technologies, and SoftBank Corp. (TOKYO: 9434) has been at the forefront of th…

BOLDLY's Autonomous Driving Business Addresses Japan's Challenging Demographics

More than most countries, Japan urgently needs to introduce autonomous driving vehicles ASAP. Beset by a falling birth rate and an aging population declining in numbers yearly, the country's workforce too is shrinking. One government agenc…

SoftBank and Nikon Utilize Light to Broaden the Potential of Telecommunications

On March 18, 2021, SoftBank Corp. (TOKYO: 9434) and Nikon Corporation jointly held a press conference to unveil a new technology they developed for optical wireless communications. With the successful demonstration of their “tracking optic…

Bringing AI and IoT Solutions to Make Indonesia's “Lippo Village” a Model Smart City in Southeast Asia

Lippo Karawaci CEO John Riady and SoftBank Corp. Vice President and Head of Global Business Strategy Hidebumi Kitahara announce their cooperation in Jakarta PT Lippo Karawaci Tbk, the largest listed property company in Indonesia, and SoftB…

How SoftBank is Using Data-driven Agriculture to Solve the Global Food Problem

Installing an e-kakashi device With an aging population of farmers and a labor shortage, among other issues, Japan is facing an agricultural crisis. Other countries are facing similar problems as well. On the other hand, the use of robotic…

Making Highways Smart with 5G Technology

Starting from December 2018 through to March 2019, in Japan's Aichi Prefecture SoftBank Corp. (TOKYO: 9434) conducted testing of its “Smart Highway” concept, which uses 5G to improve the driver experience. Some of Japan's expressways have …

SoftBank World 2019 Event Envisions a Digital Japan

On July 18 and 19, SoftBank World 2019 showcased presentations from about 80 IT industry leaders along with 86 exhibits from companies with leading-edge technologies and solutions. The annual event held by SoftBank Corp. (TOKYO:9434) and i…

How Technology is Helping to Uphold a Legacy of High-quality Green Tea

Whether relaxing at home or entertaining important guests, nothing is more refreshing than green tea in Japan. Although popular since ancient times, in recent years green tea plantations have come up against a major issue: a lack of succes…