Smartphones
3D glasses or special goggles typically come to mind when it comes to 3D viewing. SoftBank Corp. (TOKYO: 9434), however, broke this mold in September 2024 with the launch of a new 3D experience service called “TOBIDERU.” TOBIDERU is unique…
Looking for a way to bring photos and videos on your smartphone to life, but are hesitant to use 3D glasses or VR goggles? Starting September 6, 2024, SoftBank Corp. (TOKYO: 9434) will offer a new service in Japan to meet this need. Called…
To enable a society that coexists with AI, SoftBank Corp. (TOKYO: 9434) is building out next-generation social infrastructure such as generative AI computing platforms and AI data centers, and developing homegrown large language models (LL…
Liquid condensation, a phenomenon where droplets form around a glass filled with a cold drink, or on windows during a cold or humid day, is a common sight in daily life. Did you know, however, that smartphones are also prone to condensatio…
SoftBank Corp. (TOKYO: 9434) announced that from April 19, 2024, the “Leitz Phone 3” will be available exclusively at select ‘SoftBank’ brand outlets in Japan. The newest and third smartphone to be fully supervised by Leica Camera AG – a c…
2023 was a banner year for tourism in Japan as COVID-19 subsided and Japan re-opened its borders. According to the Japan National Tourism Organization, visitor arrivals to Japan in December 2023 were 2.734 million, a record high for Decemb…
Is it better to have more than one smartphone? Some would say yes, as they can use them separately for work and personal use. And with the emergence of affordable smartphones and others with high-end features, it seems that multiple smartp…
While Japan was mainly closed to travel when the COVID-19 pandemic hit in 2020, 2023 is seeing a revival of tourism as entry requirements ease. Many services and tools are appearing to help make the journey more enjoyable and convenient fo…
Founded in Germany in 1869 by Ernest Leitz, Leica Camera is an international premium manufacturer of cameras and sports optics. The Leica brand has long been renowned for its combination of German craftsmanship and industrial design with i…
While Japan was closed to tourism for approximately two years due to the global spread of COVID-19, in June 2022 it reopened its doors to guided tours in limited numbers. In September 2022, Japan began to further relax entry restrictions i…
Earlier this year, the editors of PayPay Inside-Out and SoftBank News teamed up to learn more about the state of cashless payments around the world by checking with PayPay employees, who hail from more than 40 countries and regions. As the…
Battery life is vital when using a smartphone. Sometimes it’s essential to conserve battery power, especially when you forget to charge up your smartphone or bring a portable charge on the go. Persistent heat can also drain battery life an…
An extensive and efficient network of trains and buses often comes to mind when Japan’s transportation infrastructure is mentioned. To avoid crowded trains and get to locations between stations and bus stops, however, bike-sharing is gaini…
Japan is facing considerable demographic challenges—including a low birthrate and an aging population—that are causing labor shortages and posing a threat to economic growth. Against this backdrop, in 2019 the Japanese government created a…
On February 16, 2022, SoftBank Corp. (TOKYO: 9434) and Cameo, a US-based leading marketplace connecting the world's talent directly with their biggest fans, announced a commercial partnership that will expand Cameo's global network to Japa…
When talking about the group companies of SoftBank Corp. (TOKYO: 9434), one would be remiss not to mention PayPay Corporation. Jointly formed by SoftBank Corp. and Yahoo Japan in 2018, in collaboration with India’s largest digital payment …
BALMUDA Inc. is a fast-growing Japan-based company that offers stylish home appliances designed to offer not only convenience, but also, in the words of BALMUDA CEO and Chief Designer Gen Terao, “thrilling and wonderful experiences.” Produ…
One the major strengths of SoftBank Corp. (TOKYO: 9434) is its unparalleled number of customer touchpoints. This customer foundation spans SoftBank’s mobile and broadband subscribers (55 million), and the users of platforms provided by gro…
On October 2, 2020, UK-based mobile analytics firm Opensignal announced its Global Mobile Network Experiences Awards 2020, and in its report SoftBank Corp. (TOKYO: 9434) was ranked the global no. 1 carrier for Voice App Experience and no. …
Japan has seen typhoons of increasing intensity in recent years. Typhoon Hagibis and Typhoon Faxai caused especially widespread damage, flooding and outages in the Kanto region and other parts of Japan in the fall of 2019. Japan is also pr…
PayPay Corporation, a joint venture established by SoftBank Corp. and Yahoo Japan Corporation, held a press conference on November 22, 2018 to announce a new campaign for its “PayPay” smartphone payment service that uses QR codes and barco…