Sustainability
In November 2025, the “Smart City Tokyo Bay Takeshiba” (Smart City Takeshiba) project was selected as a finalist in the Enabling Technologies category of the World Smart City Awards, an international recognition honoring the world’s most i…
In just ten weeks, SoftBank Corp. (TOKYO: 9434) employees created more than 2.5 million AI agents, marking one of the largest known internal AI utilization initiatives ever conducted in Japan. Far more than a simple rollout of new tools, t…
Robots are increasingly taking on tasks once reserved exclusively for humans. Recognizing this trend, in September 2025 SoftBank Corp. (TOKYO: 9434) announced it developed a new “robot-friendly” server rack with a cable-less architecture t…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
On November 15, 2025, the Tokyo 2025 Deaflympics—an international sports event for top athletes who are Deaf or hard of hearing—will open in Japan. Held every four years, this is the first-ever Deaflympics to be hosted in Japan. As a Total…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
On September 26, 2025, a press briefing was held at SoftBank Corp.’s (TOKYO: 9434) Tokyo headquarters to unveil new startup support initiatives led by STATION Ai, a SoftBank-affiliated startup support hub based in Nagoya, and SoftBank. The…
Japan’s National Institute of Information and Communications Technology (NICT), Kiyohara Optics, ArkEdge Space and SoftBank Corp. (TOKYO: 9434) recently announced a collaborative agreement to demonstrate optical wireless communications bet…
“Pokémon GO Fest” is a series of large-scale events organized by Niantic, developer of the mobile augmented reality (AR) game “Pokémon GO.” Held in cities around the world, Pokémon GO Fest combines the digital gameplay of the mobile app wi…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…
As reported by SoftBank News, PayPay Corporation—a leading financial services provider in Japan with its “PayPay” cashless payment service and a SoftBank Corp. (TOKYO: 9434) group company—has been at the forefront of providing QR code-base…
In the advertising industry, words continue to carry a lot of weight. From catchy headlines to persuasive product descriptions, effective copywriting forms the backbone of successful advertising campaigns. The creative process that goes in…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…
eSIM—short for “embedded Subscriber Identity Module”—is seeing increased adoption in smartphones as it offers a number of advantages over traditional plastic SIM cards. For instance, eSIM can be provisioned remotely, eliminating the need t…
Image of server installation To realize its long-term vision of becoming a provider of next-generation social infrastructure for a society that coexists with AI, SoftBank Corp. (TOKYO: 9434) is advancing a wide range of initiatives, includ…
Since its debut in 1975, Tokyo’s semiannual Comic Market, also commonly known as “Comike” or “Comiket,” has been a cornerstone event for manga and anime fans from all over Japan, and around the world. Held in December and August at Tokyo’s…
From November 15-26, 2025, the “25th Summer Deaflympics Tokyo 2025” (Tokyo 2025 Deaflympics) will take place. The sporting event sees elite deaf athletes from all over the world competing every four years. As a Total Support Member, SoftBa…
Expo 2025 Osaka, Kansai (Expo 2025), which runs from April 13 to October 13, is welcoming millions of visitors from around the world, offering them a glimpse into the future of a society powered by AI, robotics and other advanced technolog…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation” (UTX) for communications—an aim to create a world where people can stay connected anytime and anywhere by integrating Terrestrial Networks (TN) on the ground with Non-…
Over the past 25 years, the effects of climate change have seriously impacted many parts of the world, with Japan being no exception. According to the Japan Meteorological Agency and other government agencies, since 2000, the number of ext…
Starting August 4, 2025, MONET Technologies—a joint venture with SoftBank Corp. (TOKYO: 9434), Toyota Motor Corporation and other Japan-based automotive manufacturers—is offering a mobility service that uses autonomous driving technology o…
While the average turnover among employees is 8.7% in Japan’s tightening labor market, employees working at customer contact centers are contending with a much higher turnover rate of approximately 30%*. This high churn at contact centers …
“With their ability to think and act independently, I believe AI agents will usher in a social transformation that surpasses the ones brought by previous Industrial Revolutions.” So remarked Junichi Miyakawa, President & CEO of SoftBank Co…
As AI-RAN emerges as a next-generation social infrastructure for the AI era, SoftBank Corp. (TOKYO: 9434) is taking the lead with the development of its pioneering solution: AITRAS. AITRAS integrates AI and radio access networks (RAN) on a…
With the rapid development of AI, international data traffic has surged dramatically in recent years. Given this trend, securing a stable international communications network has become essential to sustaining economic growth and maintaini…
Agriculture, aquaculture, and livestock farming are often practiced in remote areas far from urban centers. Coastal and mountainous areas like these often lack reliable connectivity, and this has hindered the adoption of digital and AI tec…
To help bridge the digital divide and provide emergency communications during disasters, SoftBank Corp. (TOKYO: 9434) has been actively conducting research and development for its High Altitude Platform Station (HAPS) stratospheric telecom…
SoftBank Corp. (TOKYO: 9434) held its 39th Annual General Meeting of Shareholders (AGM) on June 26, 2025, at Tokyo International Forum. President & CEO Junichi Miyakawa chaired the meeting, and after reviewing SoftBank’s business progress,…
With its status as a UNESCO World Heritage Site, Mt. Fuji is one of Japan’s top attractions. Climbing to the top of Japan’s most iconic mountain, however, is no easy feat. To make the journey more comfortable, every year SoftBank Corp. (TO…
As vehicles increasingly become digital platforms, reliable, seamless connectivity will be crucial for them to remain connected to the Internet, even in areas that ground-based cellular networks can't reach. This will ensure that over-the-…
On May 27, 2025, a delegation of 140 of Ireland’s leading entrepreneurs visited SoftBank Corp.’s (TOKYO: 9434) headquarters to learn about how SoftBank grew into a major IT and telecommunications company as well as the strategic partnershi…
Key Highlights Record revenue achieved for ninth consecutive year 13% YoY increase in operating income and 8% YoY increase in net income Mid-term Plan targets for revenue and operating income achieved one year ahead of schedule Aiming for …
SoftBank Corp. Scores in Top 10% of S&P Global’s Sustainability Yearbook For Second Consecutive Year
For the second year in a row, SoftBank Corp. (TOKYO: 9434) was selected for inclusion in the top 10% of companies worldwide in S&P Global’s Sustainability Yearbook 2025 rankings. On April 8, 2025, the research and rating firm hosted an awa…
As a facility key to SoftBank Corp.’s (TOKYO: 9434) next-generation social infrastructure initiative, the “Hokkaido Tomakomai AI Data Center” is designed to house a large-scale computing platform and operate entirely on renewable energy pr…
“I believe things have always worked out in the end.” So says Ashiq Khan, Head of the Unified Cloud & Platform Division (UCPD) in the Technology Unit at SoftBank Corp. (TOKYO: 9434), when describing his career path. Overseeing a team of ab…
Since it first announced its AI-RAN concept in 2023 as a foundation for next-generation mobile networks to support a society that coexists with AI, SoftBank Corp. (TOKYO: 9434) has made significant progress in bringing its vision to realit…
SoftBank Corp. (TOKYO: 9434), which is placing high priority on ESG (Environmental, Social, and Governance) management that balances sustainability with enhanced corporate value, held an ESG Briefing Session for investors and the press on …
During SoftBank Corp.’s (TOKYO: 9434) Q3 FY2024 earnings briefing held on February 10, 2025, President & CEO Junichi Miyakawa noted that after the announcement of a new collaboration with OpenAI on February 3, the company received numerous…
On January 22, 2025, MONET Technologies Inc.—a joint venture with SoftBank Corp. (TOKYO: 9434), Toyota Motor Corporation and other Japan-based automotive manufacturers—launched an autonomous mobility service that runs on the public roads o…
On February 10, 2025, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the first nine months (April - December, 2024) of the fiscal year ending March 31, 2025 (FY2024 Q1-Q3). At the press confere…
Connected vehicle technology, which enables vehicles to be constantly connected to communication networks, is expected to be essential to next-generation forms of mobility, including autonomous driving. By connecting vehicles to various th…
On December 13, 2024, SoftBank Corp. (TOKYO: 9434) announced it is planning to open “EBC STATION Ai” – an experiential facility that showcases new technology solutions – in January 2025. EBC STATION Ai will be operated by SoftBank and loca…
SoftBank Corp. (TOKYO: 9434) and Silicon Valley-based Aizip, Inc. jointly developed a machine learning application capable of counting fish in real time with smartphones and other edge devices. The technology was selected for a CES® 2025 I…
To build next-generation infrastructure for the AI era, SoftBank Corp. (TOKYO: 9434) is advancing the construction of AI computing platforms and data centers, and, to meet the increased demand for AI-driven data processing while taking ste…
The Greater Shibuya Area – which encompasses Shibuya, Harajuku and Omotesando – is a hot spot in Tokyo where work and play are closely intertwined. While destinations like the Shibuya Scramble Crossing – said to be one of the world’s busie…
