Sustainability
Kiyomizu-dera is one of Kyoto’s most iconic temples and a major destination. It attracts a constant stream of visitors from Japan and around the world, including student groups. Whether sharing photos and videos of the spectacular scenery …
In late August 2026, residents near the Pacific coast of Shikoku, one of Japan’s main islands west of Osaka, reported seeing a shiny, silver object, hovering high up in the sky. Some wondered whether it was a UFO. What exactly was the obje…
The Formula 1 Aramco Japanese Grand Prix 2026 (F1 Japanese Grand Prix) took place at Suzuka Circuit in Suzuka City, Mie Prefecture from March 27 to 29, attracting more than 310,000 spectators over three days. One of the biggest challenges …
AI continues to advance at an extraordinary pace, making both work and daily life more convenient. At the same time, to ensure that AI is used responsibly, frameworks and principles need to be put in place. In this series of dialogues, ext…
Chiba Prefecture’s Maihama area—about a 15 minute train ride from Tokyo Station—is a destination that transports visitors into magical worlds to create unforgettable experiences. Connectivity has become an essential part of that experience…
On July 16, 2026, Japan's Ministry of Economy, Trade and Industry (METI) hosted a press conference to explain its physical AI policies and initiatives. Government officials, leading experts and representatives from participating companies …
On July 2, 2026, SoftBank Corp. (TOKYO: 9434) and its parent company SoftBank Group Corp. announced they will form a new company to operate a neocloud business in the United States. Tentatively named “SB Neo,” the new company, 51% owned by…
“In the AI era, we must accelerate the modernization of enterprise systems and safeguard society’s foundations.” So remarked Junichi Miyakawa, President & CEO of SoftBank Corp. (TOKYO: 9434), during his keynote presentation at SoftBank Wor…
(From left)Chatchapol Ongnithiwat, General Manager of Media Convergence Business, EGG Digital Co., Ltd.Dr. Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc.Boonsithi Chokwatana, Chairman, Saha GroupKimimasa Kudo, Vic…
SoftBank Corp. (TOKYO: 9434) held its 40th Annual General Meeting of Shareholders (AGM) on June 23, 2026, at the Tokyo International Forum. President & CEO Junichi Miyakawa chaired the meeting, and after reviewing SoftBank’s business progr…
As malicious actors increasingly use AI to automate and scale cyberattacks, the threats facing systems that support critical infrastructure have become more severe than ever. And, as cyberattack methods get increasingly sophisticated and a…
From November 7 to 9, 2025, a large-scale, three-day event called “Pokémon GO Wild Area: Nagasaki” took place in Japan’s Nagasaki City. This new type of Pokémon GO event sees players, or trainers, enjoying the game while roaming around the…
With more than 30% of its citizens over 65, Japan’s aging population is driving a surge in healthcare demand and medical costs, putting the sustainability of its healthcare system into question. To help extend healthy life expectancies and…
High-Altitude Platform Station (HAPS), also referred to as "base stations in the sky," provide communication services from uncrewed aircraft that remain airborne in the stratosphere. They provide high-quality, high-volume, low-latency comm…
On April 10, 2026, SoftBank Corp. (TOKYO: 9434) began providing “SoftBank Starlink Direct” to customers in Japan. The service lets customers of SoftBank’s mobile services (‘SoftBank,’ ‘Y!mobile’ and ‘LINEMO’) connect directly to Starlink’s…
OpenStreet Co., Ltd., the company behind the bike-sharing service “HELLO CYCLING” and a SoftBank Corp. (TOKYO: 9434) group company, has steadily been expanding its presence across Japan since launching HELLO CYCLING in 2016. In addition to…
While Japan is considered to be a safe country by many measures, its unique geographic and climatic conditions make it prone to natural disasters, such as earthquakes, tsunamis and volcanic eruptions. As they are an essential lifeline, ens…
With AI rapidly becoming a part of everyday life and embedded in industry, the infrastructure required to support it is becoming more critical than ever. In response to accelerating demands for data processing, SoftBank Corp. (TOKYO: 9434)…
While Japan is well known for high standards of customer service, “kasuhara,” an abbreviation of “customer harassment" that refers to unreasonable behavior from customers during interactions with service staff, has become a serious social …
Going to and working at the office is no longer what it used to be. In addition to providing comfort and supporting changing workstyles, buildings need to address broader social challenges, such as labor shortages driven by an aging popula…
Held in October against the backdrop of Kyushu’s rich natural landscapes and vibrant cities, the “Mynavi Tour de Kyushu 2025” brought together top cyclists from Japan and abroad in a premier road race. To ensure uninterrupted live streamin…
Around the world, studies are underway to identify new spectrum bands for 6G, the next generation of mobile communications. SoftBank Corp. (TOKYO: 9434) is focused on the 7 GHz band—considered to be one of the strongest candidates—and, tog…
The Institute of Science Tokyo and SoftBank Corp. (TOKYO: 9434) are jointly developing a system that utilizes drones and Wi-Fi to determine the location of people in search and rescue operations. On November 27, 2025, members of the press …
In November 2025, the “Smart City Tokyo Bay Takeshiba” (Smart City Takeshiba) project was selected as a finalist in the Enabling Technologies category of the World Smart City Awards, an international recognition honoring the world’s most i…
In just ten weeks, SoftBank Corp. (TOKYO: 9434) employees created more than 2.5 million AI agents, marking one of the largest known internal AI utilization initiatives ever conducted in Japan. Far more than a simple rollout of new tools, t…
Robots are increasingly taking on tasks once reserved exclusively for humans. Recognizing this trend, in September 2025 SoftBank Corp. (TOKYO: 9434) announced it developed a new “robot-friendly” server rack with a cable-less architecture t…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
On November 15, 2025, the Tokyo 2025 Deaflympics—an international sports event for top athletes who are Deaf or hard of hearing—will open in Japan. Held every four years, this is the first-ever Deaflympics to be hosted in Japan. As a Total…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
The English edition of SoftBank Corp.’s (TOKYO: 9434) Integrated Report for 2025, published on October 31, 2025, provides a comprehensive overview that includes a look back at the fiscal year ended March 31, 2025 (FY2024), management’s per…
On September 26, 2025, a press briefing was held at SoftBank Corp.’s (TOKYO: 9434) Tokyo headquarters to unveil new startup support initiatives led by STATION Ai, a SoftBank-affiliated startup support hub based in Nagoya, and SoftBank. The…
Japan’s National Institute of Information and Communications Technology (NICT), Kiyohara Optics, ArkEdge Space and SoftBank Corp. (TOKYO: 9434) recently announced a collaborative agreement to demonstrate optical wireless communications bet…
“Pokémon GO Fest” is a series of large-scale events organized by Niantic, developer of the mobile augmented reality (AR) game “Pokémon GO.” Held in cities around the world, Pokémon GO Fest combines the digital gameplay of the mobile app wi…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…
As reported by SoftBank News, PayPay Corporation—a leading financial services provider in Japan with its “PayPay” cashless payment service and a SoftBank Corp. (TOKYO: 9434) group company—has been at the forefront of providing QR code-base…
In the advertising industry, words continue to carry a lot of weight. From catchy headlines to persuasive product descriptions, effective copywriting forms the backbone of successful advertising campaigns. The creative process that goes in…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…
eSIM—short for “embedded Subscriber Identity Module”—is seeing increased adoption in smartphones as it offers a number of advantages over traditional plastic SIM cards. For instance, eSIM can be provisioned remotely, eliminating the need t…
Image of server installation To realize its long-term vision of becoming a provider of next-generation social infrastructure for a society that coexists with AI, SoftBank Corp. (TOKYO: 9434) is advancing a wide range of initiatives, includ…
Since its debut in 1975, Tokyo’s semiannual Comic Market, also commonly known as “Comike” or “Comiket,” has been a cornerstone event for manga and anime fans from all over Japan, and around the world. Held in December and August at Tokyo’s…
From November 15-26, 2025, the “25th Summer Deaflympics Tokyo 2025” (Tokyo 2025 Deaflympics) will take place. The sporting event sees elite deaf athletes from all over the world competing every four years. As a Total Support Member, SoftBa…
Expo 2025 Osaka, Kansai (Expo 2025), which runs from April 13 to October 13, is welcoming millions of visitors from around the world, offering them a glimpse into the future of a society powered by AI, robotics and other advanced technolog…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation” (UTX) for communications—an aim to create a world where people can stay connected anytime and anywhere by integrating Terrestrial Networks (TN) on the ground with Non-…
Over the past 25 years, the effects of climate change have seriously impacted many parts of the world, with Japan being no exception. According to the Japan Meteorological Agency and other government agencies, since 2000, the number of ext…
Starting August 4, 2025, MONET Technologies—a joint venture with SoftBank Corp. (TOKYO: 9434), Toyota Motor Corporation and other Japan-based automotive manufacturers—is offering a mobility service that uses autonomous driving technology o…
While the average turnover among employees is 8.7% in Japan’s tightening labor market, employees working at customer contact centers are contending with a much higher turnover rate of approximately 30%*. This high churn at contact centers …
