All About SoftBank

All About SoftBank

Articles on SoftBank Corp.'s businesses, people, CSR activities, financials and more.
Earnings Results Shareholders Meeting Press Conferences Masayoshi Son Workstyles Network Coverage Smart Buildings

One Year After SoftBank Corp.’s HQ Relocation: What’s the Purpose of Coming to the Office?

Approximately a year has passed since SoftBank Corp. (TOKYO: 9434) completed its relocation to its new headquarters in Tokyo Portcity Takeshiba, a state-of-the-art smart building. Over that time, the way SoftBank employees work has greatly…

Bridging the Digital Divide: SoftBank Corp.’s First Sustainability Bond to Raise Funds for HAPS Business

SoftBank Corp. (TOKYO: 9434) announced in November 2021 that it is planning to issue its first-ever Sustainability Bond before the end of the fiscal year ending March 31, 2022. Expected to be worth approximately 30 billion yen (about 250 m…

Why was Junichi Miyakawa Chosen to be SoftBank Corp.’s CEO? External Director Atsushi Horiba Explains

How is a CEO selected at a major company? What does the board take into consideration for succession planning? While the reasons may not always be apparent in many cases, SoftBank Corp. (TOKYO: 9434) External Director Atsushi Horiba, spoke…

Three Years Ago: SoftBank Corp. Lists on the Tokyo Stock Exchange

On December 19, 2018, SoftBank Corp. (TOKYO: 9434) debuted on the First Section of the Tokyo Stock Exchange. At a press conference following the listing ceremony, Ken Miyauchi, President & CEO at the time and now Chairman, spoke enthusiast…

SoftBank Corp. Wins Nikkei SDGs Management Award for Social Value

On November 24, 2021, Nikkei Inc., a major business publisher in Japan, held its third annual Nikkei SDGs Management Awards ceremony to recognize leading companies that contribute to the achievement of the United Nations’ Sustainable Devel…

On This Day: Railway Telecommunication is Established

35 years ago today, Railway Telecommunication CO., Ltd. was established. Why is this fixed-line telecommunication provider significant to SoftBank Corp. (TOKYO: 9434)? Railway Telecommunication merged with JAPAN TELECOM CO., LTD. in 1989, …

Q2 FY2021 SoftBank Corp. Earnings Summary: On Track to Achieve Full-year Targets

On November 4, 2021, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the second quarter (Q2) of the fiscal year ending March 31, 2021 (FY2021). President & CEO Junichi Miyakawa noted that consolidated revenue increased …

On This Day: World’s First Mobile Phone with a Fully-integrated Camera Launched in Japan

21 years ago today, one mobile phone changed the course of history.On November 1, 2000, the Japan-based J-PHONE Group—an antecedent of SoftBank Corp.’s (TOKYO: 9434) mobile business—launched the J-SH04, a mobile phone with the world’s firs…

SoftBank Corp. Unveils Program to Help Students Develop AI Literacy and Skills

While AI is becoming indispensable to many aspects of modern life, employers are struggling to find people with the necessary AI skills. Japan is not alone in facing this conundrum. Although the number of AI software system developers in t…

SoftBank Wins Two CEATEC AWARD 2021 Category Awards for its Non-Terrestrial Network Solutions and Smart City Platform

SoftBank Corp. (TOKYO: 9434) won two CEATEC AWARD 2021 Category Awards on October 18, 2021, the day before the full launch of CEATEC ONLINE 2021. CEATEC is one of the largest international exhibitions of IT technology and electronics in As…

SoftBank World 2021 Keynote: SoftBank’s DX Initiatives Aim to Get Japan Competing Internationally Again

A recent survey conducted by a group company of SoftBank Corp. found that more than 80 percent of respondents in Japan working in over 25 industries did not know the meaning of DX, and only 23 percent of companies queried said they were en…

New Video Shows Actions SoftBank Corp. is Taking to Achieve the SDGs

September 17 to 26, 2021 is Global Goals Week, an annual week of action, awareness, and accountability for the United Nations’ Sustainable Development Goals (SDGs). For SoftBank Corp. (TOKYO: 9434), achieving the SDGs is a top management p…

More Than a Telecom Carrier: SoftBank Corp.’s New Brand Movie Shows its Bold Vision for the Future

Since assuming the post of President & CEO of in April 2021, Junichi Miyakawa has been communicating his vision to transform SoftBank Corp. (TOKYO: 9434) from a telecommunications carrier into to digital transformation (DX) company. To eff…

Making 5G Fast and Comfortable: SoftBank Corp. Devises Measures to Counter the ‘Packet Loss’ Phenomenon

Since it launched commercial 5G services in March 27, 2020, SoftBank Corp. (TOKYO: 9434) has made significant progress in rolling out 5G smartphones and services. As of writing, SoftBank now has over 10 million subscribers signed up to 5G …

SoftBank Corp. to Build and Operate Hub for Start-ups and Innovation in Aichi Prefecture

On September 7, 2021, SoftBank Corp. (TOKYO: 9434) and Japan’s Aichi Prefecture held a press conference in Tokyo to introduce their new facility that promises to nurture a world-leading start-up ecosystem and center of innovation. The Pref…

SoftBank's Executive Briefing Center: A Brand New Approach to Marketing Technology

To market more of its products, services and technologies, SoftBank Corp. (TOKYO: 9434) has taken a leaf out of literature. It has adapted the writer’s Golden Rule of Show, Don’t Tell and come up with the counter-intuitive Show, Don’t Sell.

Q1 FY2021 Earnings Summary: SoftBank Corp. Makes Good Progress Toward Achieving Full-year Targets

On August 4, 2021, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the first quarter (Q1) of the fiscal year ending March 31, 2021 (FY2021). President & CEO Junichi Miyakawa noted that both consolidated revenue and oper…

SoftBank Corp.’s 35th Annual General Meeting of Shareholders: Aiming to be the Corporate Group Needed Most by People Around the World

SoftBank Corp. (TOKYO: 9434) held its 35th Annual General Meeting of Shareholders (AGM) on June 22, 2021, and Junichi Miyakawa, who assumed the post of President & CEO in April this year, chaired the meeting for the first time. As with the…

SoftBank R&D: Understanding and Creating New Technologies to Lay the Foundation for Future Businesses

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

SoftBank Corp. Announces Plan to Reduce Carbon Emissions to Zero by 2030

Under the United Nations Climate Change Convention to reduce greenhouse gases (GHGs), the Japanese government has set bold targets to tackle climate change. The government’s targets include pledges to reduce GHGs by 46% by the year 2030 ve…

FY2020 Earnings Summary: New CEO Junichi Miyakawa Pledges to Focus on Revenue Growth and New Business Creation over Next 10 Years

SoftBank Corp. will brief on its earnings results for the fiscal year ended March 31, 2021 at 4:00pm on May 11 (JST). Click here for live streaming info. Please check it out!

New CEO Junichi Miyakawa Talks About His Mission to Make SoftBank Corp. the Most-needed Technology Company in Japan

Junichi Miyakawa, SoftBank Corp.’s (TOKYO: 9434) new President & CEO as of April 1, 2021, spoke to SoftBank News to outline future areas of focus and his vision for the company.

SoftBank R&D: Evaluating the Latest Technologies with a View to Commercialization

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

The New Z Holdings: Two Internet Giants in Asia Unite to Become a World-leading AI Tech Company

Z Holdings Corporation, the owner of Yahoo Japan Corporation, successfully merged with LINE Corporation on March 1, 2021. At a press conference and briefing for investors to mark the integration, the two Co-CEOs, Kentaro Kawabe and Takeshi…

SoftBank R&D: Making an Impact by Commercializing World-class AI Research

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

SoftBank R&D: Revolutionizing Communication Technologies to Change the World

Constantly taking up new challenges and continuing to evolve are key to SoftBank’s DNA. Going beyond the boundaries of a telecommunications carrier, SoftBank Corp. (TOKYO: 9434) is committed to pioneering transformative services, and resea…

Inaugural Symposium of the Institute for AI and Beyond: Future Presidents Discuss How AI Can Benefit Society

The Institute for AI and Beyond, a world-class AI research institute established by the University of Tokyo, SoftBank Corp., SoftBank Group Corp. and Yahoo Japan Corporation that has been conducting joint research since July 2020, held its…

SoftBank Corp. Q3 FY2020 Earnings: Future CEO Charts Course to Transform Company Into a “Digital Platformer”

On February 4, 2021, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the nine months ended December 31, 2020 in the fiscal year ending March 31, 2021 (Q3 FY2020) at Tokyo Portcity Takeshiba, home of SoftBank’s new headq…

SoftBank Corp.’s New Headquarters Inspires Communication, Collaboration and Innovation

In September 2020, SoftBank Corp. (TOKYO: 9434) began the process of moving to its new headquarters located in Tokyo Portcity Takeshiba, a next-generation smart building complex, and the transition will be complete by January 2021. SoftBan…

SoftBank Corp.’s LGBTQ Inclusion Initatives Awarded Highest Rating for Fourth Year in a Row

A central tenet of SoftBank Corp.’s (TOKYO: 9434) human resource policy is “creating a strong organization by combining the capabilities of diverse individuals.” With the belief that the promotion of diversity is key to company growth, Sof…

SoftBank HAWKS Win 4th Straight Japan Series Championship and 11th Title in Franchise History

On November 25, the Fukuoka SoftBank HAWKS won the “SMBC NIPPON SERIES 2020,” the championship of Nippon Professional Baseball (NPB)’s 2020 season. The victory marked the 4th consecutive title for the HAWKS in Japan’s highest level of base…

Crosstalk: Taking a Business-based Approach to Sustainability

In May 2020, SoftBank Corp. (TOKYO: 9434) announced it was making the achievement of the United Nations’ Sustainable Development Goals (SDGs) a top managerial priority. To learn more about how SoftBank’s business activities are contributin…

Q2 FY2020 Earnings Summary: Revenue and Profits Increase as Non-telecom Growth Accelerates

On November 4, 2020, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the six months ended September 30, 2020 in the fiscal year ending March 31, 2021 (Q2 FY2020). At the event President & CEO Ken Miyauchi reviewed finan…

SoftBank Demonstrates “Drone Wireless Relay System” for Disaster Recovery and Locating Persons Trapped Under Debris

When typhoons, earthquakes, landslides and other types of natural disasters strike, mobile phones serve as an important lifeline for people to get information and to stay in touch with their family, friends and colleagues. SoftBank Corp. (…

Q1 FY2020 Earnings Summary: Charting a Path to 1 Trillion Yen of Operating Income in FY2022

On August 4, 2020, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the three months ended June 30, 2020 for the fiscal year ending March 31, 2021 (Q1 FY2020). At the event President & CEO Ken Miyauchi took the opportuni…

Report on SoftBank Corp.’s 34th AGM: Accelerating “Beyond Carrier” Growth Strategy, Working to Achieve SDGs

SoftBank Corp. (TOKYO: 9434) held its 34th Annual General Meeting of Shareholders (AGM) on June 24, 2020, its second since listing on the Tokyo Stock Exchange in December 2018. To help prevent the spread of COVID-19, the meeting was held o…

SoftBank Corp. Places Priority on SDGs to Help Realize “A World Where All Things, Information and Minds are Connected”

Building on its past efforts to contribute to the achievement of the Sustainable Development Goals (SDGs) set by the United Nations (UN), SoftBank Corp. (TOKYO: 9434) announced the promotion of SDGs as a top managerial priority on May 11, …

FY2019 Earnings Summary: Revenue and Income Increase to Record Highs

On May 11, 2020, SoftBank Corp. (TOKYO: 9434) held its earnings results briefing for the fiscal year ended March 31, 2020 (FY2019). On a consolidated basis, revenue was 4,861.2 billion yen (a 4% increase year-on-year), operating income was…

Diary of a SoftBank Telecommuter: Three Lessons Learned

Companies and organizations around the world have turned to telecommuting as a way to prevent the spread of the COVID-19 virus, and SoftBank Corp. (TOKYO: 9434) is no exception. Since the beginning of March 2020, SoftBank strongly encourag…

OYO Hotels Japan Updates the Traditional Japanese Inn with “OYO Ryokan”

OYO Ryokan inns are furnished with newly designed furniture and accoutrements In Tokyo on March 18, 2020, OYO Hotels Japan announced “OYO Ryokan,” a new brand for Japan that follows the ethos of omotenashi--the country’s unique approach to…

SoftBank 5G Services to Launch on March 27

On March 5, SoftBank Corp. (TOKYO: 9434) held a press conference in Tokyo to announce the launch of commercial 5G services. 5G LAB to deliver immersive entertainment experiences Jun Shimba, Representative Director & COO and Head of the Con…

In Ancient and Modern Times, Vision and Strategy are Key: Masayoshi Son and "Kingdom" Comic Book Creator in Conversation

SoftBank Academia headmaster Masayoshi Son and Kingdom manga creator Yasuhisa Hara To celebrate its 10th anniversary, on January 15 SoftBank Academia held a special fireside chat event between Masayoshi Son, SoftBank Academia’s headmaster,…

Q3 FY2019 Earnings Summary: Shifting to 5G and Growing New Businesses

On February 7, 2020, at a Tokyo hotel, SoftBank Corp. (TOKYO: 9434) held its earnings briefing for the third quarter (nine months ended December 31, 2019) of the fiscal year ending March 31, 2020. President & CEO Ken Miyauchi opened his pr…

Pepper Raises Plastic Pollution Awareness for Elementary Students

Pepper lectured students about marine pollution at an open classroom event held at Yoshikawa Elementary School in Kameoka City, Japan On November 19, 2019, Pepper —the humanoid robot developed by SoftBank Robotics Corp.— taught elementary …

Bringing AI and IoT Solutions to Make Indonesia's “Lippo Village” a Model Smart City in Southeast Asia

Lippo Karawaci CEO John Riady and SoftBank Corp. Vice President and Head of Global Business Strategy Hidebumi Kitahara announce their cooperation in Jakarta PT Lippo Karawaci Tbk, the largest listed property company in Indonesia, and SoftB…

Teaming with the University of Tokyo to Create an AI Research and Business Ecosystem in Japan

From left: SoftBank Corp.'s Representative Director & CTO Junichi Miyakawa and Chairman Masayoshi Son, The University of Tokyo's President Makoto Gonokami and Executive Vice President Teruo Fujii On December 6, 2019, the University of Toky…

How a “Symbol of Learning” for Children in Japan Became a Bridge between Japan and Nepal

In April 2019, SoftBank Corp. (TOKYO: 9434) launched the “Randsel of Love Donation Project” as a CSR initiative. About 20,000 of these leather school backpacks used by elementary school children in Japan made their way across the ocean to …

SoftBank Corp. Reports Increased Revenues and Profits for Q2 FY2019

SoftBank Corp. (TOKYO: 9434) held a press conference on November 5, 2019 to present its earnings results for the first six months (H1) of the fiscal year ending March 31, 2020 (FY2019). President & CEO Ken Miyauchi, summarizing the results…

Fukuoka SoftBank HAWKS Win Third Consecutive Japan Series Pennant

On October 23, the Fukuoka SoftBank HAWKS won the “SMBC NIPPON SERIES 2019,” the championship of Nippon Professional Baseball (NPB)’s 2019 season. The victory marked the third straight title for the HAWKS in Japan’s highest level of baseba…

Proud to be Recognized by ‘PRIDE Index’ as LGBT-friendly Workplace

Photo of the award ceremony For the third year in a row, SoftBank Corp. (TOKYO: 9434) was awarded a gold rating--the highest ranking-- in the ‘PRIDE Index’ for its LGBT-friendly workplace policies. A conference was held on October 11, 2019…