DX

More Than a Telecom Carrier: SoftBank Corp.’s New Brand Movie Shows its Bold Vision for the Future

Since assuming the post of President & CEO of in April 2021, Junichi Miyakawa has been communicating his vision to transform SoftBank Corp. (TOKYO: 9434) from a telecommunications carrier into to digital transformation (DX) company. To eff…

SoftBank Corp. and PayPay Collaborate with SEVEN-ELEVEN JAPAN to Boost Cashless Payments and Official App Usage

One the major strengths of SoftBank Corp. (TOKYO: 9434) is its unparalleled number of customer touchpoints. This customer foundation spans SoftBank’s mobile and broadband subscribers (55 million), and the users of platforms provided by gro…

SoftBank's Executive Briefing Center: A Brand New Approach to Marketing Technology

To market more of its products, services and technologies, SoftBank Corp. (TOKYO: 9434) has taken a leaf out of literature. It has adapted the writer’s Golden Rule of Show, Don’t Tell and come up with the counter-intuitive Show, Don’t Sell.

Meet the Robots of Smart City Takeshiba, Part 2: A Self-driving Robot that Delivers 7-ELEVEN Snacks and Drinks to Employees

SoftBank Corp.'s (TOKYO: 9434) new headquarters is located in the Takeshiba District of Tokyo, an area designated as a National Strategic Special Zone by the Japanese government to test and deploy cutting-edge technologies. It's here in Ta…

How SoftBank Corp. and Create Restaurants are Collaborating to Digitally Transform Japan's Restaurant Industry

In Tokyo, a state of emergency was declared for the fourth time in July 2021 to mitigate the spread of COVID-19, and restaurants in the metropolis were once again particularly impacted. The restaurant industry is experiencing a decline in …

Meet the Robots of Smart City Takeshiba, Part 1: A Delivery Robot that Obeys Traffic Signals

SoftBank Corp.'s (TOKYO: 9434) new headquarters is located in the Takeshiba District of Tokyo, an area designated as a National Strategic Special Zone by the Japanese government to test and deploy cutting-edge technologies. It’s here in Ta…

"HELPO" App Aims to Digitally Transform Healthcare in Japan

Japan’s healthcare system is coming under increased strain with doctors and nurses working overtime, not to mention rising medical care costs and wait times in hospitals. As with other countries, COVID-19 has put even more stress on frontl…

SoftBank Corp. the Only Japan-listed Company in the Information & Communication Category to be Chosen as a “Digital Transformation (DX) 2021 Stock”

The pace of digital transformations (DX) at companies across industries has proceeded at a rapid pace in Japan and other countries thanks to advances in digital technologies, and SoftBank Corp. (TOKYO: 9434) has been at the forefront of th…

e5 Lab and SoftBank Demonstrate New Possibilities for Marine Connectivity

Whether in cities, the mountains, or on islands, people are used to living in a world where they are always connected to the Internet. But what about when they are at sea? Out in the oceans, network connectivity is greatly limited by compa…

Crosstalk: Taking a Business-based Approach to Sustainability

In May 2020, SoftBank Corp. (TOKYO: 9434) announced it was making the achievement of the United Nations’ Sustainable Development Goals (SDGs) a top managerial priority. To learn more about how SoftBank’s business activities are contributin…