Situated in the western part of Japan’s island of Shikoku, Iyo City is bordered by a sandy beach and mountainous terrain. The city has approximately 35,000 residents spread across an area close to 200km2. Against this backdrop of natural b…

In delivering the keynote speech at this year’s SoftBank World in Tokyo, Junichi Miyakawa, President & CEO of SoftBank Corp. (TOKYO: 9434), pulled no punches. At the online event for enterprise customers, he noted Japan continues to lag be…

In recent years Japan has been coming to grips with various challenges, such as a shrinking workforce and an increase in natural disasters driven by climate change. Digitalization and digital transformation (DX) are garnering attention as …

As part of its 5th Science and Technology Basic Plan, in 2016 the Government of Japan proposed an aspirational vision, called Society 5.0, that it defined as "a human-centered society that balances economic advancement with the resolution …

NTN, short for “Non-Terrestrial Networks,” is a term that refers to communication networks that use objects in the sky or space, such as High Altitude Platform Station (HAPS)-based networks in the stratosphere or satellite-based networks. …

At SoftBank Corp. (TOKYO: 9434), ongoing technology research is key to advancing new business areas related to AI, robotics, as well as the core telecommunications business. To learn more about this and SoftBank’s vision for future technol…

On December 1, 2021, SoftBank Corp. (TOKYO: 9434) opened its “Setouchi Tech LAB” in Fukuyama City, Hiroshima Prefecture. The facility was established as a base to promote digital transformations (DX) in the city and surrounding region. Fuk…

What does converging AI with 5G technology make possible? The short answer is the transformation of an enterprise’s operations and processes into digital formats to make it more competitive and responsive in a changing technology world. Ka…

On August 26, 2021, a next-generation, AI-powered supermarket opened its doors in Osaka. The unique Gyomu Super pilot store, owned and operated by retail operator Kobe Bussan Co., Ltd., is using an AI-based system developed by SoftBank Cor…

A recent survey conducted by a group company of SoftBank Corp. found that more than 80 percent of respondents in Japan working in over 25 industries did not know the meaning of DX, and only 23 percent of companies queried said they were en…

Since assuming the post of President & CEO of in April 2021, Junichi Miyakawa has been communicating his vision to transform SoftBank Corp. (TOKYO: 9434) from a telecommunications carrier into to digital transformation (DX) company. To eff…

One the major strengths of SoftBank Corp. (TOKYO: 9434) is its unparalleled number of customer touchpoints. This customer foundation spans SoftBank’s mobile and broadband subscribers (55 million), and the users of platforms provided by gro…

To market more of its products, services and technologies, SoftBank Corp. (TOKYO: 9434) has taken a leaf out of literature. It has adapted the writer’s Golden Rule of Show, Don’t Tell and come up with the counter-intuitive Show, Don’t Sell.

SoftBank Corp.'s (TOKYO: 9434) new headquarters is located in the Takeshiba District of Tokyo, an area designated as a National Strategic Special Zone by the Japanese government to test and deploy cutting-edge technologies. It's here in Ta…

In Tokyo, a state of emergency was declared for the fourth time in July 2021 to mitigate the spread of COVID-19, and restaurants in the metropolis were once again particularly impacted. The restaurant industry is experiencing a decline in …

SoftBank Corp.'s (TOKYO: 9434) new headquarters is located in the Takeshiba District of Tokyo, an area designated as a National Strategic Special Zone by the Japanese government to test and deploy cutting-edge technologies. It’s here in Ta…

Japan’s healthcare system is coming under increased strain with doctors and nurses working overtime, not to mention rising medical care costs and wait times in hospitals. As with other countries, COVID-19 has put even more stress on frontl…

The pace of digital transformations (DX) at companies across industries has proceeded at a rapid pace in Japan and other countries thanks to advances in digital technologies, and SoftBank Corp. (TOKYO: 9434) has been at the forefront of th…

Whether in cities, the mountains, or on islands, people are used to living in a world where they are always connected to the Internet. But what about when they are at sea? Out in the oceans, network connectivity is greatly limited by compa…

In May 2020, SoftBank Corp. (TOKYO: 9434) announced it was making the achievement of the United Nations’ Sustainable Development Goals (SDGs) a top managerial priority. To learn more about how SoftBank’s business activities are contributin…