Since assuming the post of President & CEO of in April 2021, Junichi Miyakawa has been communicating his vision to transform SoftBank Corp. (TOKYO: 9434) from a telecommunications carrier into to digital transformation (DX) company.
To effectively communicate this vision of optimizing society with digital technologies, SoftBank produced a new brand movie.
While SoftBank already has an established reputation as a telecommunications company, the video shows how the company is taking on completely new business challenges. One example featured in the video is Digital Twin, a platform where simulations in the virtual space are used to optimize physical environments. The under three-minute video encapsulates SoftBank’s bold new direction in visual form. Please give it a look!
(Posted on September 17, 2021)
by SoftBank News Editors