In the apparel industry, there’s a growing need for new product and marketing strategies that take traditional customer touchpoints, such as brick-and-mortar stores, as well as new digital touchpoints, such as AR, VR and the metaverse, int…

On June 23, 2022, SoftBank Corp. (TOKYO: 9434) opened Japan's first virtual mobile carrier store with shop crew avatars that can serve customers* in ZEPETO, Asia’s largest metaverse platform that has approximately 300 million users. * Acco…

The Fukuoka SoftBank HAWKS professional baseball team and SoftBank Corp. (TOKYO: 9434) are collaborating to bring Fukuoka PayPay Dome—home stadium of the HAWKS—to the metaverse so fans can enjoy sports and entertainment in entirely new way…