AR

SoftBank Corp. and Partners Utilize Spatial IDs to Optimize Map Creation Process for Delivery Robots

As Japan’s birth rate declines and its population ages, a shortage of delivery workers looms while the need for deliveries has increased as more people find it difficult to shop at physical stores. Against this backdrop, autonomous deliver…

Visiting Japan? Use This App to Find Free Wi-Fi, Discover Places to Go and Take Pictures with Local Mascots in AR

While Japan was mainly closed to travel when the COVID-19 pandemic hit in 2020, 2023 is seeing a revival of tourism as entry requirements ease. Many services and tools are appearing to help make the journey more enjoyable and convenient fo…

Bringing Fashion into the Metaverse Era: SoftBank Corp.’s Realize Mobile and KINGBEAT Merge Volumetric Video with Digital Fashion Technology

In the apparel industry, there’s a growing need for new product and marketing strategies that take traditional customer touchpoints, such as brick-and-mortar stores, as well as new digital touchpoints, such as AR, VR and the metaverse, int…

SoftBank Corp. and SoftBank HAWKS Team Up to Provide New Ways to Enjoy Baseball in the Metaverse

The Fukuoka SoftBank HAWKS professional baseball team and SoftBank Corp. (TOKYO: 9434) are collaborating to bring Fukuoka PayPay Dome—home stadium of the HAWKS—to the metaverse so fans can enjoy sports and entertainment in entirely new way…

SoftBank’s Corp.’s “AI-on-5G Lab.” Aims to Help Enterprises Transform Themselves Digitally

What does converging AI with 5G technology make possible? The short answer is the transformation of an enterprise’s operations and processes into digital formats to make it more competitive and responsive in a changing technology world. Ka…

Trial Shows How 5G and XR Technologies Can Support Remote Dental Surgery

Telementoring—a relationship between a medical expert and a trainee in a remote location that is facilitated by communication technologies—is not a new concept, but it is gaining increased attention as the ultra-high speeds of 5G and other…

SoftBank Signs First-round NBA Draft Pick Rui Hachimura to Promote 5G Services

SoftBank Corp. Representative Director & COO Jun Shimba welcomes Rui Hachimura as SoftBank’s new 5G ambassador On August 7, 2019, SoftBank Corp. (TOKYO:9434) held a pep rally at its Tokyo headquarters to show support for the Japan men’s ba…