From left: Kimimasa Kudo, Vice President, Head of Global Business Division, Enterprise Unit, SoftBank Corp. and Dr. Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc
On February 9, a ceremony was held in Bangkok at the headquarters of True Corporation Plc, a telecom-tech leader in Thailand, to kick off a strategic partnership between SoftBank Corp. (TOKYO: 9434) and True.
SoftBank and True’s enterprise division, TrueBusiness, agreed to jointly explore and develop collaborative business operations that leverage the combined products and services of both companies, with the aim of integrating global best practices into Thailand’s industrial landscape.
The partnership is underpinned by an overarching objective to help make Thailand a regional digital innovation hub. Specifically, SoftBank and TrueBusiness will explore:
- The fusing of local market insights with global technological capabilities to engineer industry-specific solutions.
- Blending TrueBusiness’s extensive local service footprint with SoftBank’s technologies and global partner network to deliver seamless, world-class solutions tailored to the Thai business context.
- Securing sustainable growth through strategic co-investments in frontier technologies, including AI Cloud and 5G.
“Establishing a robust AI ecosystem in Thailand aligns seamlessly with our mission,” said Kimimasa Kudo, Head of the Global Business Division, Enterprise Unit at SoftBank Corp. “We aspire to introduce global innovations that enhance the innovative and leadership capacities of Thai businesses in this digital era. We believe in True Corporation’s potential as a strategic partner to foster ‘Integrated Innovation,’ enabling Thai enterprises to scale and spearheading ASEAN’s digital economic growth with Thailand at its core.”
“Our partnership with SoftBank represents a pivotal milestone in our quest to harmonize with global leaders,” said Dr. Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc. “It underscores our commitment to elevating innovation and service standards for our enterprise clients. By synthesizing SoftBank’s global best practices with True Corporation’s nationwide cutting-edge infrastructure and profound market intelligence, we are confident this collaboration will serve as a catalyst for Thai organizations to achieve concrete digital transformation and drive sustainable economic growth through accessible, high-impact technology.”
Through this partnership, Thai enterprises are expected to gain access to SoftBank’s ecosystem—ranging from cutting-edge AI platforms to tailor-made digital solutions—complemented by TrueBusiness’s seamless end-to-end service integration and after-sales support. This approach is expected to boost the competitive presence of Thai enterprises in the global arena.
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(Posted on February 13, 2026)
by SoftBank News Editors
