Connected Cars

How eSIM is Driving the Shift Toward Smarter, More Connected Vehicles

eSIM—short for “embedded Subscriber Identity Module”—is seeing increased adoption in smartphones as it offers a number of advantages over traditional plastic SIM cards. For instance, eSIM can be provisioned remotely, eliminating the need t…

SoftBank Corp. and Cubic³ Envisioning a Ubiquitous Network for the Software-defined Vehicle Era

SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) s…

SoftBank Corp. and Cubic³ Partner to Bring Connectivity to Vehicles Across All Corners of the Globe

As vehicles increasingly become digital platforms, reliable, seamless connectivity will be crucial for them to remain connected to the Internet, even in areas that ground-based cellular networks can't reach. This will ensure that over-the-…

140 Entrepreneurs from Ireland Visit SoftBank Headquarters to Gain Insights from SoftBank Corp. and Cubic³

On May 27, 2025, a delegation of 140 of Ireland’s leading entrepreneurs visited SoftBank Corp.’s (TOKYO: 9434) headquarters to learn about how SoftBank grew into a major IT and telecommunications company as well as the strategic partnershi…

Half of Consumers Concerned Their Cars Could be Hacked: Cubic³ Survey

As cars become more connected and differentiated by their digital capabilities, today’s drivers are increasingly looking for meaningful digital experiences and personalized services. At the same time, they’re also concerned about safety an…

Unleashing the Potential of SDVs Around the World: Cubic³ Unveils New Brand Identity

Cubic³, a member of SoftBank Corp.’s (TOKYO: 9434) group of companies and a global pioneer in connectivity solutions for software-defined vehicles (SDVs), unveiled a new brand identity on April 3, 2025. Formerly trading under the name of “…

Technologies to Watch For at MWC25

MWC Barcelona 2025 (MWC25), one of the world's largest mobile-related exhibitions, is bringing together the latest technologies, products and services in the communications industry. The event – which takes place from Monday, March 3 to 6 …

Honda and SoftBank Corp. Test Cellular V2X Technology to Prevent Traffic Accidents

Connected vehicle technology, which enables vehicles to be constantly connected to communication networks, is expected to be essential to next-generation forms of mobility, including autonomous driving. By connecting vehicles to various th…

SoftBank Corp. Recognized as Company of the Year by Ireland Japan Chamber of Commerce for Cubic Telecom Partnership

Damien Cole, Ambassador of Ireland to Japan (center), and Yoshihiro Tsuchiya, Ireland Japan Chamber of Commerce (IJCC) President (left), present the IJCC Company of the Year Award to Takuo Obayashi, Director of SoftBank Corp.’s Cubic Telec…

Cubic Telecom’s View on How Non-terrestrial Networks Will Redefine Vehicle Connectivity

Cubic Telecom, a global leader in software-defined connected vehicle (SDCV) solutions, officially joined SoftBank Corp.’s (TOKYO: 9434) group of companies on March 6, 2024. Working with the world’s leading automotive, transportation and ag…

SoftBank Corp. and Cubic Telecom Team up to Redefine the Connected Vehicle Landscape

Technological advancements are transforming different industries, and the automotive industry is no exception. While mechanical hardware continues to be important, advanced software in vehicles is helping owners enjoy a better in-vehicle e…