Half of Consumers Concerned Their Cars Could be Hacked: Cubic³ Survey

As cars become more connected and differentiated by their digital capabilities, today’s drivers are increasingly looking for meaningful digital experiences and personalized services. At the same time, they’re also concerned about safety and data privacy.

According to research conducted by Cubic³ – a member of SoftBank Corp.’s (TOKYO: 9434) group of companies and a global leader in software-defined vehicle (SDV) solutions – automotive original equipment manufacturers (OEMs) are facing both opportunities and challenges as they try to persuade drivers to buy and subscribe to in-vehicle digital services that include predictive maintenance, safety features and autonomous driving.

Cubic³’s survey of 8,000 consumers in the US, UK, Germany and Japan and 60 global automotive OEM executives examined attitudes toward SDVs, including consumer willingness to pay for in-car digital subscriptions, views on cybersecurity, and perceptions toward safety features such as speed limiting and anti-distraction technology.

Among the findings, nearly half of drivers said they already pay a monthly subscription for automotive digital services, and half also reported they’re concerned their car could be hacked.

Half of Consumers Concerned Their Cars Could be Hacked: Cubic³ Survey