News

Volunteers Help Restore Coral Reefs by Participating in the ‘SoftBank and Onna Village Future and Coral Project’

Okinawa, a chain of islands in the southernmost part of Japan, is famous for its pristine beaches and colorful coral reefs. Due to climate change, however, these reefs have recently seen severe coral bleaching, a phenomenon that greatly di…

SoftBank Signs First-round NBA Draft Pick Rui Hachimura to Promote 5G Services

SoftBank Corp. Representative Director & COO Jun Shimba welcomes Rui Hachimura as SoftBank’s new 5G ambassador On August 7, 2019, SoftBank Corp. (TOKYO:9434) held a pep rally at its Tokyo headquarters to show support for the Japan men’s ba…

HAPS: Why SoftBank is looking to the stratosphere

HAPSMobile's HAWK30 successfully completed its first test flight at NASA’s Armstrong Flight Research Center on September 11, 2019 Imagine an unmanned aircraft circling the stratosphere, acting as an airborne base station to smoothly transm…

SoftBank's 5G Meets FUJI ROCK, Japan's Largest Outdoor Music Festival

This summer, SoftBank Corp. (TOKYO:9434) deployed pre-commercial 5G services at Japan's largest outdoor rock music event, FUJI ROCK FESTIVAL ‘19. The annual event took place from July 26-28 at Naeba Ski Resort in Niigata Prefecture. SoftBa…

Creating a Future That Others Can't Imitate: SoftBank Corp. Briefs on Q1 FY2019 Earnings

On August 5, 2019, SoftBank Corp. held its earnings results conference for the first quarter of the fiscal year ending March 31, 2020. President & CEO Ken Miyauchi discussed financial highlights, including the impact of consolidating Yahoo…

An Escape From the Misery of Rush Hour? Looking at Workstyle Reforms During the Nationwide Telework Days 2019 Initiative

“This daily rush hour commute is such a grind...” That's an often-heard comment from commuters in the Tokyo Metropolitan Area, which is world famous for its packed trains during the morning and evening rush hours. In certain areas, passeng…

MONET Consortium Holds First General Meeting, Aims to Put Japan at the Forefront of MaaS

MONET Technologies Inc., a joint venture with SoftBank Corp., Toyota Motor Corporation and other Japan-based automotive manufacturers that is working to promote MaaS (mobility as a service) business development, held its first MONET Consor…

SoftBank World 2019 Event Envisions a Digital Japan

On July 18 and 19, SoftBank World 2019 showcased presentations from about 80 IT industry leaders along with 86 exhibits from companies with leading-edge technologies and solutions. The annual event held by SoftBank Corp. (TOKYO:9434) and i…

How Technology is Helping to Uphold a Legacy of High-quality Green Tea

Whether relaxing at home or entertaining important guests, nothing is more refreshing than green tea in Japan. Although popular since ancient times, in recent years green tea plantations have come up against a major issue: a lack of succes…

“Smartphones Offer Unlimited Possibilities”: SoftBank Corp. CEO at First Shareholder Meeting Since Listing

On June 24, 2019, SoftBank Corp. held its first Annual General Meeting of Shareholders since listing on the Tokyo Stock Exchange on December 19, 2018. In front of approximately 1,500 shareholders at the Makuhari Event Hall, located east of…

Positioning Service with Centimeter Accuracy to Boost Productivity in Agriculture and Construction

SoftBank Corp. held a briefing on June 3, 2019 about its upcoming positioning service in Japan that will offer accuracy centimeter-level accuracy, an advance over current services that are accurate within meters. With the coming of the IoT…

SoftBank Unveils Business That Will Provide Telecommunications Connectivity from the Stratosphere

On April 25, 2019, SoftBank Corp. held a press conference to reveal a completely new business. SoftBank Corp. announced that it is preparing a global business that delivers telecommunications network connectivity from a new frontier—the st…

Will AI Cameras Start a Sports Broadcasting Revolution?

The sports industry continues to evolve as it incorporates various new technologies, and the front line of sports broadcasting is no exception. SoftBank Corp. is a top partner for B.LEAGUE, Japan’s professional baseball league. B.LEAGUE he…

5G and VR Trials Demonstrate Completely New Ways to Enjoy Baseball

Anticipating commercial 5G services planned for 2020, SoftBank Corp. conducted trials that used multi-angle virtual reality (VR) at the FUKUOKA YAHUOKU! DOME (YAHUOKU DOME), home of the Fukuoka SoftBank HAWKS (HAWKS) baseball club. SoftBan…

Trial Shows How Telecommunications are Key to Creating Maps for Automated Driving in Japan

On January 18, 2019, Dynamic Map Platform Co., Ltd. (“Dynamic Map Platform”), a Tokyo-based company that provides 3D map data, and SoftBank Corp. conducted a trial in Kamakura to test the generation of high-precision 3D “dynamic maps” for …

SoftBank Corp. Lists on First Section of Tokyo Stock Exchange

What happened on the day 8:50 Greeting the lead underwriter On an auspicious day of blue skies in Tokyo, SoftBank Corp. embarked on a new chapter with its listing on the Tokyo Stock Exchange. SoftBank Corp. executives first went to greet t…

Mobile Payment Service Provider PayPay Holds Press Conference to Unveil Giveaway Campaign

PayPay Corporation, a joint venture established by SoftBank Corp. and Yahoo Japan Corporation, held a press conference on November 22, 2018 to announce a new campaign for its “PayPay” smartphone payment service that uses QR codes and barco…

Two of Japan’s Top Companies Join Forces to Create Platform for Next-Gen Mobility Services

SoftBank Corp. and Toyota Motor Corporation jointly held a press conference on October 14, 2018, to announce a strategic partnership and the launch of MONET Technologies Inc., a joint venture to facilitate the creation of new mobility serv…