Corporate Philosophy, Vision and Values

Corporate Philosophy, Vision and Values

Since our founding, the SoftBank Group has sought to use the Information Revolution to contribute to the wellbeing of people and society. The unlimited potential of the Information Revolution should be deployed in the right way, so that it brings happiness to humanity. This vision is a driving force for the SoftBank Group as we continue to pursue growth.

Our slogan "Smart & Fun!"

The slogan "Smart & Fun!" is part of our workstyle reform initative and represents a way of working that is optimized to each employee, aiming to maximize the productivity of individuals and the organization. The slogan encapsulates our aim of continuing to grow as an innovative and creative company with employees who work intelligently and enjoyably, incorporating new workstyles utilizing IT and AI.

The slogan "Smart & Fun!"

A Smart Working Style