Corporate philosophy
Information Revolution
— Happiness for everyone
Since our founding, SoftBank Corp. and its subsidiaries have sought to harness the Information Revolution to contribute to the wellbeing of people and society.
Vision
Becoming a Corporate Group needed most by people around the world
The aim of our company is to contribute to people’s happiness through the Information Revolution, and become the corporate group needed most by people around the world.
To achieve our vision, SoftBank strives to create an ideal society where everyone can feel the convenience, comfort, and safety, by the power of digital technology on top of the strong foundation of our businesses.
Sustainability
Solving social issues with digital technology to realize a sustainable society
To realize a sustainable society, our group has identified six priority issues (materiality) to engage with in our business, under the concept of “a world where all things, information, and hearts are connected.” Our aim is to solve the problems facing society and people by promoting our business in the fields of information and technology.
Sustainability
Solving social issues with digital technology to realize a sustainable society
To realize a sustainable society, our group has identified six priority issues (materiality) to engage with in our business, under the concept of “a world where all things, information, and hearts are connected.” Our aim is to solve the problems facing society and people by promoting our business in the fields of information and technology.
Materiality (priority issues)
Solving social
issues through
business activities
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Solving social
issues through
business activities 
Solving social
issues through
corporate activities
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Solving social
issues through
corporate activities 
Management strategy
Based on our telecommunications business, we intend to maximize our corporate value by expanding into other businesses in Information and Communication Technology field.
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Growth strategy
“Beyond Carrier”The growth strategy of our group is to create and expand diverse businesses in the information and technology fields beyond the framework of a telecommunications carrier, while utilizing the platform of our core telecommunications business. We intend to maximize our corporate value by promoting this growth strategy.
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Technology strategies
We will look to create services that make people’s lives more convenient and fulfilling as a comprehensive platformer driving the uptake of digital technology in society, thereby contributing to solving issues in society as a whole with the power of technology.
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Human resource strategy
Under a governance system that focuses on sustainable growth, SoftBank is building a progressive work environment where diverse human resources can thrive to foster innovation and improve the wellbeing of our employees. In addition, we are leveraging cutting-edge technologies to respond to global environmental issues for achieving a sustainable society.
Origin of brand name and logo
The power of intellect to discern what lies ahead one step ahead of the times and the power of execution to realize that vision are the essential qualities demonstrated by Ryoma Sakamoto, leader of Japan’s enterprising naval trading company, the Kaientai, in the 19th century. Using the banner of the Kaientai led by Sakamoto as a motif, the SoftBank brand logo symbolizes our passion.