Corporate philosophy

Information Revolution
— Happiness for everyone

Since our founding, SoftBank Corp. and its subsidiaries have sought to harness the Information Revolution to contribute to the wellbeing of people and society.

Vision

Becoming a Corporate Group needed most by people around the world

The aim of our company is to contribute to people’s happiness through the Information Revolution, and become a Corporate Group needed most by people around the world.
To achieve our vision, SoftBank strives to create an ideal society where everyone can feel the convenience, comfort, and safety, by the power of digital technology on top of the strong foundation of our businesses.

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Sustainability

Solving social issues with digital technology to realize a sustainable society

To realize a sustainable society, our group has identified six priority issues (materiality) to engage with in our business, under the concept of “a world where all things, information, and hearts are connected.” Our aim is to solve the problems facing society and people by promoting our business in the fields of information and technology.

A world where all things, information and minds are connected SoftBank's Sustainability

Sustainability

Solving social issues with digital technology to realize a sustainable society

A world where all things, information and minds are connected SoftBank's Sustainability

To realize a sustainable society, our group has identified six priority issues (materiality) to engage with in our business, under the concept of “a world where all things, information, and hearts are connected.” Our aim is to solve the problems facing society and people by promoting our business in the fields of information and technology.

Materiality (priority issues)

Solving social
issues through
business activities

  1. Solving social
    issues through
    business activities

  2. ACTION01 Building Society and Industry through DX
  3. ACTION02 Connecting people and information to create new excitement
  4. ACTION03 Creating new business through open innovation

Solving social
issues through
corporate activities

  1. Solving social
    issues through
    corporate activities

  2. ACTION04 Contributing to the global environment with the power of technology
  3. ACTION05 Building high-quality social communication networks
  4. ACTION06 Developing a resilient management foundation

Management strategy

Based on our telecommunications business, we intend to maximize our corporate value by expanding into other businesses in Information and Communication Technology field.

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Origin of brand name and logo

The power of intellect to discern what lies ahead one step ahead of the times and the power of execution to realize that vision are the essential qualities demonstrated by Ryoma Sakamoto, leader of Japan’s enterprising naval trading company, the Kaientai, in the 19th century. Using the banner of the Kaientai led by Sakamoto as a motif, the SoftBank brand logo symbolizes our passion.