1. Home
  2. About Us
  3. Sustainability
  4. Materiality (Priority Issues)
  5. 2. Connecting People and Information to Create New Excitement

2. Connecting People and Information
to Create New Excitement- Enhancing Lifestyles with Information and Communications Technology (ICT) -

Provide new experiences and enrich the lifestyles of our customers by
promoting the adoption of smart devices.
Concurrently, create value for both consumers and enterprises by
providing partners with attractive platforms that connect people to information.

Sustainable development goals

1 NO POVERTY 3 GOOD HEALTH AND WELL-BEING 4 QUALITY EDUCATION 8 DECENT WORK AND ECONOMIC GROWTH 9 INDUSTRY,INNOVATION AND INFRASTRUCTURE 10 REDUCED INEQUALITIES 11 SUSTAINABLE CITIES AND COMMUNITIES

(1)Realize attractive customer value through
the spread of smart devices

Realize attractive customer value through the spread of smart devices Realize attractive customer value through the spread of smart devices

We engage in providing new, unheard-of experiences and inspiration, and in providing a range of services through technological innovation.

Main businesses

  • Provide a broad range of customer value, price plans and services through the spread of smart devices and multi-branding
  • Leverage 5G to provide new experiences, including VR and sports broadcasts, etc.
  • Hold smartphone classes in our shops around Japan
Representative KPI FY2021 FY2022
Target vision Helping everyone enjoy the value of the latest devices and communication services
1 KPI Smartphone cumulative subscribers: 30 million (FY2023)
Result 27.58 million units -
2 KPI Survey for NPS*1 Surveys for improvement: actual numbers
Result Number of responses: 5.42million -

Related link

[Note]

  • *1

    Net Promoter Score

(2)Provide an environment in which everyone
can access information

Provide an environment in which everyone can access information Provide an environment in which everyone can access information

We contribute to realizing a society where everybody has equal and unimpaired access to the latest information.

Main businesses

  • Enhance the accessibility of news and other information provided
  • Spearhead the establishment of the HAPS Alliance, comprising many leading companies, with the aim of promoting the expansion of Internet communications to all people, places, and things around the world.
Representative KPI FY2021 FY2022
Target vision Progress on infrastructure for acquisition and distribution of easily accessible information
1 KPI Yahoo! News DAU*1 45 million
Result 43.50 million -
2 KPI Expand the HAPS Alliance to broaden Internet communications across the world
Result White Paper issued -
3 KPI Number of smartphone classes held: 430,000 Number of smartphone classes held: 800,000Update
Result 800,000 times -

[Note]

  • *1

    DAU=Daily Active Users

(3)Leveraging ICT to create new lifestyles and
enhance the foundations for daily life

Leveraging ICT to create new lifestyles and enhance the foundations for daily life Leveraging ICT to create new lifestyles and enhance the foundations for daily life

We contribute to richer lifestyles by enhancing online shopping and using ICT to improve the convenience of services that are close to customers, including education, healthcare, and finance.

Main businesses

  • Initiatives aimed at expanding and enhancing online shopping from smartphones, providing new payment settlement methods, and realizing more efficient logistics
  • Leveraging ICT to contribute to the education, healthcare and finance fields
Representative KPI FY2021 FY2022
Target vision Expanding the number of ICT service users in lifestyle fields
1 KPI PayPay cumulative registered users: 50 million PayPay cumulative registered users: 60 millionUpdate
Result 46.79 million registered -
2 KPI E-commerce transaction value (Merchandise):
4 trillion yen
E-commerce transaction volume (Product sales):
3.8 trillion yen (FY2024)Update
Result 2.8 trillion yen -

[Note]

  • *

    “Main businesses” include initiatives by SoftBank Corp. and companies in the SoftBank Corp. Group.

Six materialities (priority issues)