2. Connecting People and Information
to Create New Excitement- Enhancing Lifestyles with Information and Communications Technology (ICT) -
Provide new experiences and enrich the lifestyles of our customers by
promoting the adoption of smart devices.
Concurrently, create value for both consumers and enterprises by
providing partners with attractive platforms that connect people to information.
Sustainable development goals
SDGs value creation
(1)Realize attractive customer value through
the spread of smart devices
We engage in providing new, unheard-of experiences and inspiration, and in providing a range of services through technological innovation.
- Provide a broad range of customer value, price plans and services through the spread of smart devices and multi-branding
- Leverage 5G to provide new experiences, including VR and sports broadcasts, etc.
- Hold smartphone classes in our shops around Japan
|Target vision||Helping everyone enjoy the value of the latest devices and communication services|
|1||KPI||Smartphone cumulative subscribers: 30 million (FY2023)|
|Result||27.58 million units||-|
|2||KPI||Survey for NPS*1 Surveys for improvement: actual numbers|
|Result||Number of responses: 5.42million||-|
Net Promoter Score
(2)Provide an environment in which everyone
can access information
We contribute to realizing a society where everybody has equal and unimpaired access to the latest information.
- Enhance the accessibility of news and other information provided
- Spearhead the establishment of the HAPS Alliance, comprising many leading companies, with the aim of promoting the expansion of Internet communications to all people, places, and things around the world.
|Target vision||Progress on infrastructure for acquisition and distribution of easily accessible information|
|1||KPI||Yahoo! News DAU*1 45 million|
|2||KPI||Expand the HAPS Alliance to broaden Internet communications across the world|
|Result||White Paper issued||-|
|3||KPI||Number of smartphone classes held: 430,000||Number of smartphone classes held: 800,000Update|
DAU=Daily Active Users
(3)Leveraging ICT to create new lifestyles and
enhance the foundations for daily life
We contribute to richer lifestyles by enhancing online shopping and using ICT to improve the convenience of services that are close to customers, including education, healthcare, and finance.
- Initiatives aimed at expanding and enhancing online shopping from smartphones, providing new payment settlement methods, and realizing more efficient logistics
- Leveraging ICT to contribute to the education, healthcare and finance fields
|Target vision||Expanding the number of ICT service users in lifestyle fields|
|1||KPI||PayPay cumulative registered users: 50 million||PayPay cumulative registered users: 60 millionUpdate|
|Result||46.79 million registered||-|
|2||KPI||E-commerce transaction value (Merchandise):
4 trillion yen
|E-commerce transaction volume (Product sales):
3.8 trillion yen (FY2024)Update
|Result||2.8 trillion yen||-|
“Main businesses” include initiatives by SoftBank Corp. and companies in the SoftBank Corp. Group.