1. Home
  2. About Us
  3. Sustainability
  4. Material Issues
  5. 2. Connecting People and Information to Create New Excitement

2. Connecting People and Information
to Create New Excitement- Enhancing Lifestyles with Information and Communications Technology (ICT) -

Provide new experiences and enrich the lifestyles of our customers by
promoting the adoption of smart devices.
Concurrently, create value for both consumers and enterprises by
providing partners with attractive platforms that connect people to information.

Sustainable development goals

1 NO POVERTY 3 GOOD HEALTH AND WELL-BEING 4 QUALITY EDUCATION 8 DECENT WORK AND ECONOMIC GROWTH 9 INDUSTRY,INNOVATION AND INFRASTRUCTURE 10 REDUCED INEQUALITIES 11 SUSTAINABLE CITIES AND COMMUNITIES

(1)Realize attractive customer value through
the spread of smart devices

Target vision Helping everyone enjoy the value of the latest devices and communication services
Realize attractive customer value through the spread of smart devices Realize attractive customer value through the spread of smart devices

We engage in providing new, unheard-of experiences and inspiration, and in providing a range of services through technological innovation.

Main businesses

  • Provide wide-ranging customer value, price plans and services through the spread of smart devices and multiple brands
  • Provide new experiences using 5G (VR, sports viewing, etc.)
FY2023
KPIs Results
Smartphone cumulative subscribers: 30 million 30.73 million
Understanding customer feedback / NPS*1 improvement: Number of surveys collected 4.22 million
FY2024
KPIs
Smartphone cumulative subscribers: Annual net additions approximately one millionUpdate
Understanding customer feedback / NPS*1 improvement: Number of surveys collected

Related link

[Note]

  • *1

    Net Promoter Score, a metric for assessing customer loyalty

(2)Provide an environment in which everyone
can access information

Target vision Progress on infrastructure for acquisition and distribution of easily accessible information
Provide an environment in which everyone can access information Provide an environment in which everyone can access information

We contribute to realizing a society where everybody has equal and unimpaired access to the latest information.

Main businesses

  • Provide news and information and increase accessibility through Yahoo! JAPAN and provide services through the LINE communication app, etc.
  • Hold smartphone classes in stores nationwide
FY2023
KPIs Results
Yahoo! News DAU*1 45 million 43.6 million
Expanding the HAPS Alliance to broaden Internet communications across the world: Promoting initiatives Alliance members:
Increased to 81 companies
Smartphone classes: 900,000 classes 998,000 classes
FY2024
KPIs
Aggregate utilization rate on LINE NEWS / Yahoo! News: 79% or higherUpdate
Smartphone classes: 1 million classesUpdate

[Note]

  • *1

    DAU: =Daily active users

(3)Leveraging ICT to create new lifestyles and
enhance the foundations for daily life

Target vision Expanding the number of ICT service users in lifestyle fields
Leveraging ICT to create new lifestyles and enhance the foundations for daily life Leveraging ICT to create new lifestyles and enhance the foundations for daily life

We contribute to richer lifestyles by enhancing online shopping and using ICT to improve the convenience of services that are close to customers, including education, healthcare, and finance.

Main businesses

  • Contribute to education, healthcare and finance using ICT (Yahoo! JAPAN, PayPay, LINE, LOHACO, HELPO, AI Smart Coach, etc.)
  • Evolve retail through new BtoC and CtoC platforms (Yahoo! JAPAN Shopping, ZOZOTOWN, ASKUL, etc.)
FY2023
KPIs Results
Cumulative registered PayPay users: 60 million*1 63.04 million
E-commerce domestic merchandise transaction value:
¥3.10 trillion
¥3.03 trillion
FY2024
KPIs
Cumulative registered PayPay users: 70 million*1Update
E-commerce domestic merchandise transaction value: ¥3.03 trillionUpdate

[Notes]

  • *1

    Figure for PayPay Corporation only, mid-term target

  • *

    Unless otherwise specified, the KPI metrics and targets, as well as results, are for SoftBank Corp. on a non-consolidated basis.

  • *

    “Main businesses” include initiatives by SoftBank Corp. and companies in the SoftBank Corp. Group.

Six material Issues