Our Business


SoftBank responds to diverse needs
in four major business fields.
Consumer segment

In the Consumer segment, the Company provides services, such as mobile services, broadband services and electricity services to individual customers in Japan. The Company procures mobile devices from mobile device manufacturers and sells the mobile devices to distributors operating SoftBank shops, etc. and individual customers.

Core companies
SoftBank Corp.
Provision of mobile communications services, sale of mobile devices, provision of fixed-line telecommunications and ISP services
Wireless City Planning Inc.
Planning and provision of mobile broadband services
SB Mobile Service Corp.
Call center services, and business process outsourcing services, etc.
SB Power Corp.
Sales and purchases of power and mediating power transaction
Enterprise segment

In the Enterprise segment, the Group provides a wide range of solutions for enterprise customers. These include mobile services such as mobile lines and mobile device rental, fixed-line communications services such as fixed-line telephones and data communications, as well as various solutions for enterprises such as data center, cloud, security, global, AI, IoT, and digital marketing services.

Core companies
SoftBank Corp.
Provision of mobile communications services, sale of mobile devices, provision of fixed-line telecommunications and ISP services
Wireless City Planning Inc.
Planning and provision of mobile broadband services
SB Engineering Corp.
Construction and operation related to telecommunications
eMnet Japan.co.ltd.
Internet advertising agency business
Distribution segment

In the Distribution segment, the Group provides cutting-edge products and services that quickly capture the ever-changing market environment. For enterprise customers, the Group offers products and services primarily addressing cloud services and advanced technologies including AI. For individual customers, the Group undertakes the planning and provision of products and services across a wide range of areas such as software, mobile accessories, and IoT products, as a manufacturer and distributor.
Core companies
SB C&S Corp.
Manufacture, distribution and sales of IT-related products, and IT-related services
Yahoo! JAPAN/LINE
segment

In the Yahoo! JAPAN/LINE segment, the Group offers services that center on media, commerce, finance and payment-related businesses, covering online to offline services in a comprehensive manner. In the media field, the Group provides advertising-related services on the Internet and LINE. In the commerce field, the Group provides e-commerce services such as Yahoo! JAPAN Shopping, PayPay Mall and ZOZOTOWN, and reuse services such as YAHUOKU!. In the strategy field, the Group provides finance, payment and similar services centered on FinTech, which the Group is working to develop into new drivers of earnings alongside media and commerce.

Core companies
Z Holdings Corporation
Business management of group companies' operations, etc.
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- *Please refer to here for Z Holdings Corporation's major consolidated subsidiaries.
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Other
Core companies
SB Payment Service Corp.
Payment processing, invoice collections, and computation services for businesses
PayPay Securities Corporation
Security business
SB Technology Corp.
Business IT and Corporate IT solutions, based on cloud, security and IoT solutions
HAPS Mobile Inc.
Network equipment R&D for the HAPS business, construction of core networks, new business planning and activities for spectrum usage
Affiliate companies
Core company
PayPay Corporation
Development and offering of electronic payment services such as mobile payment