Press Releases 2011

Relief Fund Project
to Support Tohoku Pacific Earthquake

March 12, 2011

SOFTBANK MOBILE Corp. announces to implement the following initiatives from today to support the Tohoku Pacific Earthquake.

SOFTBANK MOBILE Corp. has launched a special site, “Tohoku Pacific Earthquake Relief Fund Project” which allows customers to make a donation to the Relief Fund Project from SoftBank mobile phone. Those customers who wish to support the Tohoku Pacific Earthquake can do so by purchasing “Digital Content of White Family's Father” or calling to “SoftBank Charity Dial”. Full amount of sales from digital content and voice call charge will be donated as relief fund.

“Tohoku Pacific Earthquake Relief Fund Project” special site

1. Period*1

Digital Content of White Family's Father
From 19:00pm, March 12, 2011 to March 31, 2011
SoftBank Charity Dial
To be launched on March 16, 2011

2. Recipient

Support organization for disaster affected areas (Japan Platform, a specified nonprofit corporation)

3. How to donate

Digital Content of White Family's Father*2
Top page of “Yahoo! Keitai” → “Information” → “Tohoku Pacific Earthquake Relief Fund” → Choose digital content you would like to purchase (105 yen, 315 yen, and 525 yen) → Choose “Purchase”
SoftBank Charity Dial
Dial *5577, follow the audio guidance, select the number you would like to support, and listen to the audio message.

In addition to this special site, SOFTBANK MOBILE Corp. will provide free mobile phone rental to support organizations for disaster affected areas. This will be available upon request of support organizations.
SOFTBANK MOBILE Corp. is planning to offer measures of assistance for those customers who are suffering and evacuating. Information on these measures will be released separately.

We wish to extend our heartfelt condolences to all those affected by the Tohoku Pacific Earthquake and the Northern Nagano Earthquake. Our thoughts go out to those suffering in its aftermath.

  • *1Period may be extended depend on the disaster situation.
  • *2Some handset models including iPhone and SoftBank smartphone are not available with digital content. Please use Charity Dial for your support.

Digital Content of White Family's Father

Father standby screen 1 (105 yen)
Father standby screen 1
(105 yen)
Father standby screen 2 (315 yen)
Father standby screen 2
(315 yen)
Father standby screen 3 (525 yen)
Father standby screen 3
(525 yen)

QR code and URL for the Tohoku Pacific Earthquake Relief Fund Project special site

QR code

QR code


  • *SOFTBANK, the SOFTBANK name and logo are registered trademarks or trademark of SOFTBANK CORP. in Japan and other countries.
  • The information is true and accurate at the time of publication.
    Price, specification, contact and other information of products and service may be subjected to change. The information contains certain forward-looking statements that are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements.