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Sustainability
Initiatives Driven
by the Group

Sustainability Initiatives Driven by the Group Sustainability Initiatives Driven by the Group

SoftBank Corp. and its group companies position sustainability as a key driver of new business opportunities and are accelerating their ESG management.

As part of these initiatives, the Company organizes the SDGs Action Award to capture, highlight and share insights from business and value creation initiatives across the group companies that address social challenges.

About the SDGs Action Award

Through recognizing initiatives that demonstrate excellence in innovation, originality, and versatility, this award aims to enhance awareness of and motivation for ESG promotion, while creating opportunities for each employee to learn from the initiatives of other companies and gain inspiration for new challenges and business ideas.

The awards are structured into four categories based on the nature of the initiatives: the SDGs Award Grand Prize, presented to the most outstanding initiative; the SDGs Business Award, recognizing initiatives that capitalize on each company's strengths; the SDGs Promotion Award, honoring initiatives that demonstrate strong implementation momentum, including organizational development and information dissemination; and the SDGs Good Practice Award, recognizing exemplary and easily replicable initiatives regardless of company size or business characteristics.

Award category

Award category

Overview of Action Award

Purpose
  • To recognize outstanding ESG initiatives across SoftBank Corp.'s group companies
  • To advance group-wide initiatives in a phased manner that contribute to achieving the SDGs
Eligibility SoftBank Corp.'s group companies
Eligible initiatives
  1. ①
    Business initiatives that capitalize on the Company's strengths
  2. ②
    Initiatives that strengthen organizational frameworks and drive progress toward the achievement of the SDGs
Selection process Entries will be evaluated through a document review process conducted by the Company's senior management, executives, and external experts

In FY2025, 81 applications were received from 41 companies. ESG initiatives continue to expand steadily across the Group, with an increasing number of initiatives closely integrated with business activities. Beginning in FY2025, AI utilization was added to the screening criteria, and applications increasingly included more practical and specific initiatives, particularly those that address social issues through business by AI and each company's own strengths.

Number of applicant companies and applications

This award provides visibility into how each group company is advancing ESG initiatives, fostering the emergence of new actions. Additionally, the award ceremony fosters a unified, group-wide culture focused on addressing social issues, serving as a catalyst for growth as a corporate group that contributes to the achievement of the SDGs.

Awards and recognitions

FY2025

Grand Prize

Recipient
OpenStreet Co.,Ltd.
OpenStreet Co.,Ltd.
 OpenStreet Co.,Ltd.
Award description
"HELLO CYCLING"
Expanding business and solving social issues through the deployment of one of Japan's largest bicycle-sharing services

OpenStreet has built one of Japan’s largest bicycle-sharing platforms and is working to optimize mobility demand using AI. It is also advancing support for inbound tourism and easing traffic congestion, while deploying MaaS in close collaboration with local governments and transportation operators.
"HELLO CYCLING"
Expanding business and solving social issues through the deployment of one of Japan's largest bicycle-sharing services

OpenStreet has built one of Japan’s largest bicycle-sharing platforms and is working to optimize mobility demand using AI. It is also advancing support for inbound tourism and easing traffic congestion, while deploying MaaS in close collaboration with local governments and transportation operators.

OpenStreet Corporation

SDGs Business Award

Recipient
CARRO JAPAN Corp.
CARRO JAPAN Corp.
 CARRO JAPAN Corp.
Award description
"Used car subscription / EV digital twin"
Building a system that enables everyone to access pre-owned vehicles equitably through AI

CARRO JAPAN realizes vehicle management DX through AI-based residual value assessment and optimized fleet management, while enabling visualization of the impact of EV adoption. This supports sustainable corporate management by simultaneously helping companies promote GX and reduce costs.
"Used car subscription / EV digital twin"
Building a system that enables everyone to access pre-owned vehicles equitably through AI

CARRO JAPAN realizes vehicle management DX through AI-based residual value assessment and optimized fleet management, while enabling visualization of the impact of EV adoption. This supports sustainable corporate management by simultaneously helping companies promote GX and reduce costs.

CARRO JAPAN Corporation

SDGs Promotion Award

Recipient
ASKUL Corporation
ASKUL Corporation
 ASKUL Corporation
Award description
"Scoring based on product environmental standards"
Promoting a decarbonized society through changes in purchasing behavior driven by environmental score labeling

ASKUL's initiative, which has achieved score labeling for approximately 70%, or 16,000, products and received the Commissioner of the Consumer Affairs Agency Award, generates significant social value by not only encouraging consumers to take environmental action but also raising expectations for suppliers to take environmental action.
"Scoring based on product environmental standards"
Promoting a decarbonized society through changes in purchasing behavior driven by environmental score labeling

ASKUL's initiative, which has achieved score labeling for approximately 70%, or 16,000, products and received the Commissioner of the Consumer Affairs Agency Award, generates significant social value by not only encouraging consumers to take environmental action but also raising expectations for suppliers to take environmental action.

ASKUL Corporation

SDGs Good Practice Award

Recipient
SB C&S Corp.
SB C&S Corp.
 SB C&S Corp.
Award description
"Providing ICT lifecycle services and developing environmentally conscious smartphone accessory packaging"
Expanding the reuse business for unneeded ICT equipment Contributing to business, the environment and resource security

Through expanding the reuse business for unneeded ICT equipment, SB C&S contributes to environmental conservation and resource security. It has achieved cumulative sales of ¥3.77 billion from the purchase of 772,000 units and annual cost reductions of ¥20.8 million. This business generates significant social value, including resource security, whose importance is growing internationally, and CO2 emissions reductions of approximately 4,000 t-CO2.
"Providing ICT lifecycle services and developing environmentally conscious smartphone accessory packaging"
Expanding the reuse business for unneeded ICT equipment Contributing to business, the environment and resource security

Through expanding the reuse business for unneeded ICT equipment, SB C&S contributes to environmental conservation and resource security. It has achieved cumulative sales of ¥3.77 billion from the purchase of 772,000 units and annual cost reductions of ¥20.8 million. This business generates significant social value, including resource security, whose importance is growing internationally, and CO2 emissions reductions of approximately 4,000 t-CO2.

SB C&S Corp.

Past awards and recognitions

FY2024
Grand Prize PayPay Corporation. "Delivering new financial experiences through PayPay"
SDGs Business Award BBSS Corporation. "Advancing a safe and secure online society through the power of software"
SDGs Promotion Award ZOZO, Inc. "Initiatives at ZOZOBASE logistics facilities"
SDGs Good Practice Award Telenishi Corp. "Enhancing SDGs awareness through top- down and bottom-up approaches"
BB Backbone Corp. "Promoting SDGs through company-wide participation at B3"
FY2023
Grand Prize ASKUL Corporation "Sustainable initiatives through business operations"
SDGs Business Award SB Power Corp. "Renewable energy procurement agreements"
BOLDLY Inc. "Social implementation of autonomous buses"
SDGs Promotion Award SB Atwork Corp. "In-house development and group-wide implementation of an engagement survey"
Judges Special Award DeeCorp Limited*1 "Promoting SDGs in procurement activities"
FY2022
Grand Prize SB Power Corp. "Eco-Denki app"
SDGs Business Award Classi Corp.*2 "Development of an ICT platform for education"
SDGs Promotion Award ZOZO, Inc. "Pride Month 2022"
Judges Special Award SB Atwork Corp. "Support for ESG Databook development across companies"
FY2021
Grand Prize HAPSMobile Inc.*3 "HAPS project"
SDGs Business Award HEALTHCARE TECHNOLOGIES Corp. "Healthcare DX"
SB Telecom Europe Ltd.「Aquaculture Insights」
SDGs Promotion Award SB C&S Corp. "Materiality identification"
SB Payment Service Corp. "Development of an SDGs promotion framework"
Judges Special Award ZOZO, Inc. "Sustainability information disclosure"
[Notes]
  1. *1
    Company name at the time of the award. Changed its name to P&D Procurement Service Corp. in 2026.
  2. *2
    Company name at the time of the award. Merged with Benesse Corporation in 2026.
  3. *3
    Company name at the time of the award. Subsequently absorbed into SoftBank Corp. through a merger in 2023.

Message from the CEO

We believe that the most important element in contributing to the SDGs and advancing sustainability is addressing social issues through its business activities, which lies at the core of ESG management. As diverse business activities and value creation initiatives emerge across the Group and gain recognition, they will drive overall corporate value enhancement for the SoftBank Group, while being closely linked to the realization of its long-term growth strategy "Activate AI for Society" and the development of sustainable social infrastructure.
We will continue to accelerate its contributions to society through its business activities and advance Group-wide efforts toward achieving the SDGs.

Junichi Miyakawa
President & CEO
Chief ESG Officer
SoftBank Corp.