Our Response to the SDGs


The SDGs (Sustainable Development Goals) adopted by the United Nations in 2015 are a global initiative which establishes 17 goals and 169 targets for creating a bountiful and vibrant future to be achieved on a global scale by 2030.

SoftBank Corp. is committed to enhancing corporate value and realizing a sustainable society by contributing to the achievement of the SDGs pursued by the international community through business and corporate activities based on its strength in technology.

SoftBank's approach to
the SDGs

The Cabinet Office is advocating a new type of society called “Society 5.0” which balances economic development with the resolution of social issues through a system which fuses cyberspace and physical (real) space to an advanced degree. Technology is essential for the “Society 5.0 for SDGs” concept publicized by KEIDANREN (Japan Business Federation) which balances economic development with the resolution of social issues through the maximal utilization of innovative technologies to achieve the SDGs.

As a company that provides telecommunications and technologies as our main business, we believe that contributing to the SDGs not only leads us to help solve social issues in various situations, but it will also become a driving force to respond to the demands of external stakeholders and further propel our business and company growth.

Approach to Achieving the SDGs Approach to Achieving the SDGs
Approach to Achieving the SDGs*

All of our Group employees are united as one in addressing the SDGs to resolve the problems faced by people and society and making further contributions to achieving the sustainable society which is the purpose of the SDGs.


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    Created by SoftBank using a joint research report regarding the promotion of investment in problem-solving innovations from the Japan Business Federation, The University of Tokyo, and the Government Pension Investment Fund (GPIF)

SoftBank's approach to the SDGs
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Response to the
SDG Compass

SoftBank Corp. refers to the SDG Compass, a set of guidelines to measure its response and contribution to the SDGs and to manage its performance and status, and addresses its five steps.


Understanding the SDGs

At all departments and at the management level, we discuss and consider the importance and necessity of actions affecting our business and services by backcasting to the present from the achievement of the SDGs. We also implement e-learning and other training for employees.


Defining Priorities

We use the 17 goals and 169 targets of the SDGs as benchmarks to identify material issues based on importance to external stakeholders and SoftBank Corp.


Setting Goals

We set targets and KPIs for the six material issues identified to achieve the SDGs.



We position the material issues as key drivers of our “Beyond Carrier” management strategy and are building a system to promote management that fully integrates the SDGs.


Reporting and Communicating

We proactively report on and communicate about SDG-related activities to internal and external stakeholders.


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    Prepared by SoftBank based “SDG Compass” issued by GRI, the UN Global Compact and WBCSD

Relationship between
material issues and the SDGs

Our material issues were discussed and examined in reference to the 17 goals and 169 targets of the SDGs.

Implementation of the
“SDGs Action Award”

To promote and reinforce activities related to the SDGs throughout the group, we hold the “SDGs Action Award” once a year as an award program to recognize notable activities related to the SDGs by each group company. In holding the SDG Action Award, we are working to raise awareness of the SDGs among each company and its employees, as well as to share knowledge and know-how of the activities and promote activities among group companies.

In addition to the Grand Prize, which recognizes overall efforts, awards are given for individual themes such as “Strategy,” “Environment,” “Society,” “Governance,” and “Information Disclosure/Communication.” External knowledge experts are involved in the evaluation process to ensure a high level of objectivity.

Implementation of the “SDGs Action Award”

Cooperating with
external organizations

Affiliation with the Cabinet Office's “SDGs for Regional Revitalization Public-Private Partnership Platform”

We are participating in the “SDGs for Regional Revitalization Public-Private Partnership Platform” initiated by the Cabinet Office in July 2019 as a place for public-private cooperation to deepen partnerships with a wide range of stakeholders for the purpose of promoting the implementation of the SDGs in Japan and connecting those efforts to further regional revitalization.

Affiliation with the “Kyoto Super SDGs Consortium”

Under the Kyoto Super SDGs Consortium, we are carrying out initiatives targeting the social implementation of the SDGs such as resource circulation, energy conservation, and energy creation at Kyoto University and the maintenance of the Kyoto mountainous region as the population decreases. SoftBank Corp. has been participating in the consortium since June 2020 with the goal of promoting the SDGs through a collaboration between industry, academia, and the government.

Cooperating with local governments

SoftBank is promoting efforts to achieve the SDGs with members of local governments as partners.

Prefectures Municipality Organization name
Miyagi Ishinomaki
  • Joined Ishinomaki SDGs Partners
Saitama Saitama
  • Joined Saitama City CS/SDGs Partners
Chiba -
  • Joined Chiba SDGs Partners
Kanagawa Sagamihara
  • Joined Sagamihara SDGs Partners
Aichi Anjo
  • Joined Anjo SDGs Partners
Osaka Sakai
  • Joined Sakai SDGs Platform

SoftBank supports
Sustainable Development Goals (SDGs).

SoftBank's approach to the SDGs