Support for SDGs

The SDGs (Sustainable Development Goals) adopted by the United Nations in 2015 are a global initiative which establishes 17 goals and 169 targets for creating a bountiful and vibrant future to be achieved on a global scale by 2030.

SoftBank Corp. considers the resolution of the SDG themes as an important management issue and will strive to improve the enterprise value of the firm and create a sustainable society by helping to resolve social issues pursued by international society through business and corporate activities which leverage our strengths in technology.

SoftBank's approach to SDGs

The Cabinet Office is advocating a new type of society called "Society 5.0" which balances economic development with the resolution of social issues through a system which fuses cyberspace and physical (real) space to an advanced degree. Technology is essential for the "Society 5.0 for SDGs" concept publicized by KEIDANREN (Japan Business Federation) which balances economic development with the resolution of social issues through the maximal utilization of innovative technologies to achieve SDGs.

As a company that provides telecommunications and technologies as our main business, we believe that contributing to SDGs not only leads us to help solve social issues in various situations, but it will also become a driving force to respond to the demands of external stakeholders and further propel our business and company growth.

Methods of Achieving SDGs*

All of our Group employees are united as one in addressing the SDGs to resolve the problems faced by people and society and making further contributions to achieving the sustainable society which is the purpose of the SDGs.

  1. *
    Created by SoftBank using a joint research report regarding the promotion of investment in problem-solving innovations from the Japan Business Federation, The University of Tokyo, and the Government Pension Investment Fund (GPIF)

Support for SDGs Compass

SoftBank is referring to the "SDGs Compass" policy and following its five steps which help companies align their management strategies with the SDGs, measure contributions to the SDGs, and manage the results and status of their efforts.


Understanding SDGs

SoftBank discusses and considers the importance and necessity of actions affecting our business and services by setting advance goals and plotting steps backward to the present for the achievement of SDGs in every department and at all levels of management.


Determining Priority Issues

SoftBank uses the SDGs 17 goals and 169 targets as benchmarks to identify materiality based on the importance of our external stakeholders and our Company.


Establishing Targets

We set targets and KPIs for the identified six materiality themes to achieve the SDGs.


Integrating Management

We position materiality as a key driver for promoting our management strategy “Beyond Carrier” and are building a system for promoting the SDGs together with management.


Reporting and Communications

We proactively disseminate and report on SDG activities to internal and external stakeholders.

  1. *
    Prepared by SoftBank, based on the GRI, the UN Global Compact and “SDGs Compass,” issued by WBCSD

Relationship between materiality and SDGs

Our materiality was discussed and examined in reference to the 17 goals and 169 targets of the SDGs.

Cooperating with external organizations

Affiliation with the Cabinet Office's "SDGs for Regional Revitalization Public-Private Partnership Platform"

We are participating in the "SDGs for Regional Revitalization Public-Private Partnership Platform" initiated by the Cabinet Office in July 2019 as a place for public-private cooperation to deepen partnerships with a wide range of stakeholders for the purpose of promoting the implementation of SDGs in Japan and connecting those efforts to further regional revitalization.

Affiliation with the "Kyoto Super SDGs Consortium"

Under the Kyoto Super SDGs Consortium, we are carrying out initiatives targeting the social implementation of SDGs such as resource circulation, energy conservation, and energy creation at Kyoto University and the maintenance of the Kyoto mountainous region as the population decreases. SoftBank Corp. has been participating in the consortium since June 2020 with the goal of promoting SDGs through a collaboration between industry, academia, and the government.