Segment composition ratio
Business strategy
Our Enterprise business aims to expand profit by providing total solutions to solve the issues of enterprises and local governments through combining communication services such as mobile and fixed-line services with high value-added digital products such as cloud, security, and IoT.
Three competitive advantages
1. The largest-scale group of B2C platforms in Japan
The Company has one of the largest groups of B2C platforms in Japan, with tens of millions of users in diverse fields such as communications, online shopping, payment and finances, and social media. Companies and local governments looking to expand their presence online can gain access to a wide range of users in a short space of time by collaborating with the Company, streamlining the time and costs associated with marketing.


2. Turn-key solution system
Our solutions business offers turn-key solutions with total support for the digitalization of our client companies, from networks to solutions. As Japanese companies and local governments rapidly adopt digitalization in recent years, they often require fully integrated support from network construction to adoption of online tools, consulting for digitalizing analog tasks, and support after operations begin. The Company's ability to provide this is a key reason why we are so often chosen.
3. Abundance of digital professionals
In the Enterprise segment, we have prepared training programs to nurture operation consultants and business producers in order to promote the development of human resources capable of drafting and planning digitalization solutions. In addition, system engineers, data scientists, and other such personnel in our technology department are providing technical support according to the needs of our enterprise customers.
Business target
FY2022 segment income | ¥141 billion |
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- *Number of users SoftBank: number of main subscribers (as of March 2022); Yahoo! JAPAN: Number of monthly active users (average from January to October 2021); PayPay: Total number of registered users (as of March 2022); LINE: Number of monthly active users (as of March 2022)
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