Our Business


SoftBank responds to diverse needs
in five major business fields.
Consumer segment
In the Consumer segment, the Group provides services, such as mobile services, broadband services, and electricity services, including the Ouchi Denki (Home Electricity) service, to individual customers in Japan. The Company procures mobile devices from mobile device manufacturers and sells the mobile devices to distributors operating SoftBank shops, etc. and individual customers.
Core companies
SoftBank Corp.
Provision of mobile communications services, sale of mobile devices, provision of fixed-line telecommunications and ISP services
Wireless City Planning Inc.
Planning and provision of mobile broadband services
SB Mobile Service Corp.
Call center services, and business process outsourcing services, etc.
SB Power Corp.
Sales and purchases of power and mediating power transaction
Enterprise segment
In the Enterprise segment, the Group provides a wide range of services for enterprise customers. These include mobile services such as mobile lines and mobile device rental, fixed-line communications services such as fixed-line telephones and data communications, as well as various solution services for enterprises such as data center, cloud, security, global, AI, IoT, and digital marketing services.
Core companies
SoftBank Corp.
Provision of mobile communications services, sale of mobile devices, provision of fixed-line telecommunications and ISP services
Wireless City Planning Inc.
Planning and provision of mobile broadband services
SB Engineering Corp.
Construction and operation related to telecommunications
IDC Frontier Inc.
Cloud computing (IaaS) and data center business
eMnet Japan.co.ltd.
Internet advertising agency business
SB Technology Corp.
ICT service business focusing on cloud, security, IoT and AI
Cybertrust Japan Co., Ltd.
Digital trust business (trust services, platform services)
Distribution segment
In the Distribution segment, the Group provides cutting-edge products and services that quickly capture the ever-changing market environment. For enterprise customers, the Group offers products and services primarily addressing cloud services and advanced technologies including AI. For individual customers, the Group undertakes the planning and provision of products and services across a wide range of areas such as software, mobile accessories, and IoT products, as a manufacturer and a distributor.
Core company
SB C&S Corp.
Manufacture, distribution and sales of IT-related products, and IT-related services
Media & EC segment
In the Media & EC segment, the Group offers services that center on media and commerce, covering online to offline services in a comprehensive manner. In the media field, the Group provides advertising-related services on its comprehensive Internet service, Yahoo! JAPAN, and communication app, LINE. In the commerce field, the Group provides online shopping services such as Yahoo! JAPAN Shopping and ZOZOTOWN, and reuse services such as Yahoo! JAPAN Auction. In the strategy field, the Group provides services centered on FinTech, which the Group is working to develop into new drivers of earnings alongside media and commerce.
Core company
LY Corporation
Business management of group companies' operations, etc.
- [Note]
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- *Please refer to here for LY Corporation's major consolidated subsidiaries.
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Financial segment
In the Financial segment, the Group provides cashless payment services such as QR code payments and credit card services, development and provision of marketing solutions for merchants, financial services such as banking business and asset management, and provision of payment processing services offering one-stop payment solutions for diversified payment methods including credit cards, electronic money, and QR codes.
Core companies
PayPay Corporation
Development and provision of mobile payments and other electronic payment services
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- *Please refer to here for PayPay Corporation's major consolidated subsidiaries.
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SB Payment Service Corp.
Provision of payment processing services and related consulting services