Energy-Related Measures

Resource and Energy-Related Measures Resource and Energy-Related Measures

Promoting the use of safe,
clean energy

Realizing the effective utilization of limited
resources and energy.

We are striving to make use of safe,
clean alternative energy sources like wind
and solar power.

Aiming to promote
renewable energy

The devastation caused by the Great East Japan Earthquake and the incident at Tokyo Electric Power's Fukushima Daiichi Nuclear Power Plant has stimulated interest in energy demand and power-saving programs in Japan and has had a profound effect on the lives of people, not only in East Japan, but throughout the entire country. The SoftBank Group recognizes the energy issue as a challenge that concerns the whole of Japan and believes that the promotion and expansion of safe and renewable energy is one of the solutions.

Aiming to promote renewable energy

We established the Renewable Energy Governors' Alliance at the prefecture level and the Renewable Energy Governors' Alliance for Designated Cities at the urban level and began serving as secretariat for these two alliances, with the chairman of the board and also the chairman and president of the parent company, SoftBank group Corp., as the secretary general. Through the alliances, together with 34 prefectures throughout Japan and the local governments of 19 cities, the SoftBank shares policy recommendations and information as an associate member, to promote the spread of renewable energy.

We support public policies related to climate change mitigation and promotion of renewable energy as disaster prevention. In 2019, we made four policy proposals: to the Ministry of the Environment (MOE) and the Ministry of Economy, Trade and Industry (METI) : “Balancing economic growth and social decarbonization,” “Regional revitalization through coexistence with local communities and promotion of renewable energy,“ “Toward mass introduction of renewable energy as a main power source,” and “Deregulation and various issues.”

Co-operating with industrial groups
on countermeasures against climate change

At the GSMA, a member of the global telecommunications industrial group, we participate in the Climate Action Task force which addresses environmental issues such as climate variability. Participating in the Environment Subcommittee at the TCA (telecommunications Carriers Association), we strive to exchange information between the persons in charge, which has domestic telecommunications carriers as members, and provide environmental support for climate change mitigation such as the use of renewable energy and industrial waste.

GSMA is encouraging member companies, including our company, to set SBT (scientifically based goal to control global warming to 1.5°c), and TCA announced telecommunications in Japan in 2017.
Developing a low-carbon society implementation plan for the industry to set environmental targets (improving power efficiency per communication volume) by 2020 (Phase 1) and 2030 (Phase 2). We were involved in collaboration with member companies in the formulation of goal settings.

In fiscal year 2020, the president and CEO of the company who is promoting the highest SDGs, will serve as the Chairman of the TCA, including the board members of the GSMA and we contribute to the promotion of activities.

We will continue to work with these industrial groups to tackle climate variability measures. If we believe that there are shortages in the measures taken by the industrial groups, we will work with the member companies to strengthen the measures.

“natural electricity”
with a renewable
energy ratio
that is essentially 100%


SoftBank together with SoftBank Power Corp. is utilizing the renewable energy designated non-fossil certificate*1 to offer*2 the “Shizen Denki” (natural electricity) rate plan, which has a practical renewable energy ratio of 100% and zero CO² emissions*3, to Japan's Hokkaido, Tohoku, Tokyo, Chubu, Kansai, Chugoku, Shikoku, and Kyushu energy regions. In addition, SoftBank Power donates 50 yen per month from each “Shizen Denki” contract to support the activities of forest conservation organizations*4 for the realization of a sustainable society.

  1. *1
    A document which certifies the environmental value of electricity created from “non-fossil fuel power sources” such as solar power generation and hydroelectric generation which do not use fossil fuels.
  2. *2
    The update to the rate plan using the non-fossil certificate is scheduled to take place in October 2020.
  3. *3
    Substantially realizes the supply of electricity with a renewable energy ratio of 100% and zero CO² emissions by combining a renewable energy designated non-fossil certificate with the electricity supplied to customers. This does not guarantee that the electricity which is actually supplied to customers is renewable energy.
  4. *4
    Donation to organizations which run businesses certified by the “J-Credit” scheme, which is operated by the Ministry of Economy, Trade and Industry, Ministry of the Environment, and Ministry of Agriculture, Forestry and Fisheries.

The 3R's
(reduce, reuse, recycle)

The 3R's

3R initiatives (Reduce: reduce the volume of waste, Reuse: use repeatedly, Recycle: utilize once again as resources) have started in various settings to achieve the goal. We are working to achieve a recycling based society by promoting 3R activities.
At our affiliated company SBC & S, we design and develop environmentally friendly products (PCs / mobile peripherals) through our eco-design process, such as reducing the resources materials making products smaller and lighter, and also facilitating the reuse and recycling of parts by making the structure easy to disassemble.

Reducing plastic waste
with LIMEX


SoftBank and Y!mobile stores are gradually switching to low environmental load products such as the “Bio LIMEX Bag” made from a new limestone-based material called “LIMEX”* which is used in plastic handbags when handing out catalogs and other items to customers. Utilizing LIMEX will help protect the global environment by reducing plastic waste, protecting biodiversity, controlling the use of water resources, and conserving forests through controlled pulp use.

  1. *
    Developed, manufactured and distributed by TBM Co., Ltd.