Energy-Related Measures

Resource and Energy-Related Measures Resource and Energy-Related Measures

Promoting the use of safe,
clean energy

Realizing the effective utilization of limited
resources and energy.

We are striving to make use of safe,
clean alternative energy sources like wind
and solar power.

Aiming to promote
renewable energy

The devastation caused by the Great East Japan Earthquake and the incident at Tokyo Electric Power's Fukushima Daiichi Nuclear Power Plant has stimulated interest in energy demand and power-saving programs in Japan and has had a profound effect on the lives of people, not only in East Japan, but throughout the entire country. The SoftBank Group recognizes the energy issue as a challenge that concerns the whole of Japan and believes that the promotion and expansion of safe and renewable energy is one of the solutions.

Aiming to promote renewable energy

In July 2011, the SoftBank, together with local governments, established the Renewable Energy Governors' Alliance at the prefecture level and the Renewable Energy Governors' Alliance for Designated Cities at the urban level and began serving as secretariat for these two alliances. Through the alliances, together with 36 prefectures throughout Japan and the local governments of 18 cities, the SoftBank shares policy recommendations and information to promote the spread of renewable energy.

Providing energy
from renewable sources


SoftBank Group, in collaboration with SoftBank Power Corp., offers Shizen Denki, an energy service for households that uses FIT energy (renewable energy). The service, which includes a plan under which 80.9% of the energy provided is FIT energy, has been rolled out to Japan’s Hokkaido, Tohoku, Tokyo, Chubu, Kansai, Chugoku, Shikoku, and Kyushu energy regions. SoftBank Power is aiming to have 50% of the energy it procures for the service to be FIT energy. In addition, SoftBank Power donates 50 yen from each contract per month to environmental conservation activities to support the creation of a low-carbon society.

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    Some of the costs incurred by SB Power in procuring this electricity are covered by surcharges collected from all electricity users. The CO² emissions derived from this electricity are treated as being equivalent to the nationwide average for electricity, including thermal power.

The 3R's
(reduce, reuse, recycle)

The 3R's

3R initiatives (Reduce: reduce the volume of waste, Reuse: use repeatedly, Recycle: utilize once again as resources) have started in various settings with the goal of realizing a recycling-based society. We are working to achieve the goal by promoting 3R activities to our customers.

Reducing plastic waste
with LIMEX


All SoftBank and Y!mobile brand stores will gradually abolish the use of plastic handbags that are used to hand out catalogs and other items to customers and instead use products with a low environmental load such as “Bio LIMEX Bags” made from a new material called “LIMEX.”* Utilizing LIMEX will allow us to help protect the global environment by reducing plastic waste, protecting biodiversity, controlling the use of water resources, and conserving forests through controlled pulp use.

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    Developed, manufactured and distributed by TBM Co., Ltd.