Energy-Related Measures

Resource and Energy-Related Measures Resource and Energy-Related Measures

Promoting the use of safe,
clean energy

Realizing the effective utilization of limited
resources and energy.

We are striving to make use of safe,
clean alternative energy sources like wind
and solar power.

Aiming to promote
renewable energy

The devastation caused by the Great East Japan Earthquake and the incident at Tokyo Electric Power's Fukushima Daiichi Nuclear Power Plant has stimulated interest in energy demand and power-saving programs in Japan and has had a profound effect on the lives of people, not only in East Japan, but throughout the entire country. The SoftBank Group recognizes the energy issue as a challenge that concerns the whole of Japan and believes that the promotion and expansion of safe and renewable energy is one of the solutions.

Aiming to promote renewable energy

We established the Renewable Energy Governors' Alliance at the prefecture level and the Renewable Energy Governors' Alliance for Designated Cities at the urban level and began serving as secretariat for these two alliances, with the chairman of the board and also the chairman and president of the parent company, SoftBank group Corp., as the secretary general. Through the alliances, together with 34 prefectures throughout Japan and the local governments of 19 cities, the SoftBank shares policy recommendations and information as an associate member, to promote the spread of renewable energy.

We support public policies related to climate change mitigation and promotion of renewable energy as disaster prevention. In 2019, we made four policy proposals: to the Ministry of the Environment (MOE) and the Ministry of Economy, Trade and Industry (METI) : “Balancing economic growth and social decarbonization,” “Regional revitalization through coexistence with local communities and promotion of renewable energy,“ “Toward mass introduction of renewable energy as a main power source,” and “Deregulation and various issues.”

Co-operating with industrial groups
on countermeasures against climate change

At the GSMA, a member of the global telecommunications industrial group, we participate in the Climate Action Task force which addresses environmental issues such as climate variability. Participating in the Environment Subcommittee at the TCA (telecommunications Carriers Association), we strive to exchange information between the persons in charge, which has domestic telecommunications carriers as members, and provide environmental support for climate change mitigation such as the use of renewable energy and industrial waste.

GSMA is encouraging member companies, including our company, to set SBT (scientifically based goal to control global warming to 1.5°c), and TCA announced telecommunications in Japan in 2017.
Developing a low-carbon society implementation plan for the industry to set environmental targets (improving power efficiency per communication volume) by 2020 (Phase 1) and 2030 (Phase 2). We were involved in collaboration with member companies in the formulation of goal settings.

In fiscal year 2020, the president and CEO of the company who is promoting the highest SDGs, will serve as the Chairman of the TCA, including the board members of the GSMA and we contribute to the promotion of activities.

We will continue to work with these industrial groups to tackle climate variability measures. If we believe that there are shortages in the measures taken by the industrial groups, we will work with the member companies to strengthen the measures.

Providing environmentally
friendly electricity services


SoftBank and SB Power Co., Ltd. are offering “Shizen Denki,” a rate menu for households with a virtually 100% renewable energy ratio and zero CO2 emissions*1, in the Hokkaido, Tohoku, Tokyo, Chubu, Kansai, Chugoku, Shikoku, and Kyushu power areas by using non-fossil certificates*2 designated for renewable energy. In addition, SB Power contributes 50 yen per month per “Shizen Denki” contract to support activities for forest conservation organizations*3, and expects to reduce annual CO2 emissions by approximately 16,000 tons*4 through the provision of “Shizen Denki” in fiscal 2021.
In addition, in order to respond to the accelerating trend toward decarbonization among companies and local governments, SoftBank Denki for Biz High Voltage, an electricity service for corporate customers, began offering a menu of options with low environmental impact in February 2021. In 2021 May, we began offering an RE100-compliant menu to Yahoo Japan's Shirakawa Data Center, supporting the group company's efforts to decarbonize.

SoftBank and SB Power will continue to contribute to the realization of an environmentally-friendly society by providing power services that make practical use of renewable energy.

  1. *1
    By combining the electricity supplied to customers with a non-fossil certificate designated as a renewable energy, it is possible to essentially realize the supply of electricity with a renewable energy ratio of 100% and zero CO2 emissions.
  2. *2
    Calculated by extracting the environmental value of solar power generation and wind power generation, which does not emit CO2 that causes global warming, from electricity.
  3. *3
    Donations to organizations that execute projects certified under the J-Credit Scheme operated by the Ministry of Economy, Trade and Industry, the Ministry of the Environment, and the Ministry of Agriculture, Forestry and Fisheries.
  4. *4
    The CO2 reduction effect is calculated by multiplying the amount of power used by Shizen Denki enrollees by the national average CO2 emission factor, and then adding the J-Credit depreciation received from supporting activities of forest conservation groups.

The 3R's
(reduce, reuse, recycle)

The 3R's

3R initiatives (Reduce: reduce the volume of waste, Reuse: use repeatedly, Recycle: utilize once again as resources) have started in various settings to achieve the goal. We are working to achieve a recycling based society by promoting 3R activities.
At our affiliated company SBC & S, we design and develop environmentally friendly products (PCs / mobile peripherals) through our eco-design process, such as reducing the resources materials making products smaller and lighter, and also facilitating the reuse and recycling of parts by making the structure easy to disassemble.

Reducing plastic waste
with LIMEX


SoftBank and Y!mobile stores are gradually switching to low environmental load products such as the “Bio LIMEX Bag” made from a new limestone-based material called “LIMEX”* which is used in plastic handbags when handing out catalogs and other items to customers. Utilizing LIMEX will help protect the global environment by reducing plastic waste, protecting biodiversity, controlling the use of water resources, and conserving forests through controlled pulp use.

  1. *
    Developed, manufactured and distributed by TBM Co., Ltd.