Resource and Energy-Related Measures

Resource and Energy-Related Measures Resource and Energy-Related Measures

Promoting the use of safe, clean energy

Realizing the effective utilization of limited resources and energy.

We are striving to make use of safe, clean alternative energy sources like wind and solar power.

Aiming to promote renewable energy

The devastation caused by the Great East Japan Earthquake and the incident at Tokyo Electric Power's Fukushima Daiichi Nuclear Power Plant has stimulated interest in energy demand and power-saving programs in Japan and has had a profound effect on the lives of people, not only in East Japan, but throughout the entire country. The SoftBank Group recognizes the energy issue as a challenge that concerns the whole of Japan and believes that the promotion and expansion of safe and renewable energy is one of the solutions.

Aiming to promote renewable energy

In July 2011, the SoftBank, together with local governments, established the Renewable Energy Governors' Alliance at the prefecture level and the Renewable Energy Governors' Alliance for Designated Cities at the urban level and began serving as secretariat for these two alliances. Through the alliances, together with 36 prefectures throughout Japan and the local governments of 18 cities, the SoftBank shares policy recommendations and information to promote the spread of renewable energy.

Providing energy from renewable sources


SoftBank Group, in collaboration with SoftBank Power Corp., offers Shizen Denki, an energy service for households that uses FIT energy (renewable energy). The service, which includes a plan under which 80.9% of the energy provided is FIT energy, has been rolled out to Japan’s Hokkaido, Tohoku, Tokyo, Chubu, Kansai, Chugoku, Shikoku, and Kyushu energy regions. SoftBank Power is aiming to have 50% of the energy it procures for the service to be FIT energy. In addition, SoftBank Power donates 50 yen from each contract per month to environmental conservation activities to support the creation of a low-carbon society.

  • *
    Some of the costs incurred by SB Power in procuring this electricity are covered by surcharges collected from all electricity users. The CO2 emissions derived from this electricity are treated as being equivalent to the nationwide average for electricity, including thermal power.

The 3R's (reduce, reuse, recycle)

We continue to conduct activities based on the 3R's of reduce, reuse, and recycle. It promotes the purchase, trade-in, and recycling of used or damaged mobile phones and tablets and strives to reduce the amount of paper used in business activities by digitizing product and service catalogs, reducing packaging, and redesigning manuals.

Reducing plastic waste with LIMEX


All SoftBank and Y!mobile brand stores will gradually abolish the use of plastic handbags that are used to hand out catalogs and other items to customers, and instead use bags made from a new material called “LIMEX”*, which is derived from limestone. By utilizing LIMEX, we can contribute to the environment since the material reduces plastic waste, protects biodiversity, reduces water use and conserves forests by reducing pulp use.

  1. *
    Developed, manufactured and distributed by TBM Co., Ltd.

Environmental effects

Use of LIMEX materials Switching to Bio LIMEX Bags
  • Plastic waste reduction

    Significant reduction in the use of petroleum-based resins, which causes marine plastic waste pollution

  • Water use reduction

    Requires very little water in the manufacturing process

  • CO2 emission reduction

    Reduces greenhouse gas emissions, such as CO2, which is generated during raw material procurement and manufacturing processes

  • Forest conservation

    Avoids timber harvesting because it does not require paper pulp as a manufacturing material

    1. *
      When producing 1 ton of plain paper and LIMEX sheets (paper substitute product)
      - Plain paper: Approximately 20 trees and 85 tons of water
      - LIMEX sheet: 0.6 to 0.8 tons of limestone, approximately 0.2 to 0.4 tons of polyolefin used
  • Plastic consumption reduction

    Replacing approximately 5.5 million plastic handbags annually with Bio LIMEX Bags reduces the use of petroleum-derived plastic by approximately 40 tons

    1. *
      Calculated by TBM Co., Ltd.