Energy-Related Measures

Resource and Energy-Related Measures Resource and Energy-Related Measures

Promoting the use of safe,
clean energy

Realizing the effective utilization of limited
resources and energy.

We are striving to make use of safe,
clean alternative energy sources like wind
and solar power.

Aiming to promote
renewable energy

The devastation caused by the Great East Japan Earthquake and the incident at Tokyo Electric Power's Fukushima Daiichi Nuclear Power Plant has stimulated interest in energy demand and power-saving programs in Japan and has had a profound effect on the lives of people, not only in East Japan, but throughout the entire country. The SoftBank Group recognizes the energy issue as a challenge that concerns the whole of Japan and believes that the promotion and expansion of safe and renewable energy is one of the solutions.

Aiming to promote renewable energy

In July 2011, the SoftBank, together with local governments, established the Renewable Energy Governors' Alliance at the prefecture level and the Renewable Energy Governors' Alliance for Designated Cities at the urban level and began serving as secretariat for these two alliances. Through the alliances, together with 36 prefectures throughout Japan and the local governments of 18 cities, the SoftBank shares policy recommendations and information to promote the spread of renewable energy.

In addition, we joined the Climate Action Taskforce which is addressing climate change and other environmental issues within the GSMA, an organization which represents the global telecommunications industry. Moreover, we participate in the Environment Committee of the TCA (Telecommunications Carriers Association) together with other Japanese telecommunications carrier members to facilitate the exchange of information between environmental managers concerning policy support, industrial waste, etc. to promote the use of renewable energy and other measures to mitigate climate change.

“natural electricity”
with a renewable
energy ratio
that is essentially 100%


SoftBank together with SoftBank Power Corp. is utilizing the renewable energy designated non-fossil certificate*1 to offer*3 the “Shizen Denki” (natural electricity) rate plan, which has a practical renewable energy ratio of 100% and zero CO² emissions*2, to Japan's Hokkaido, Tohoku, Tokyo, Chubu, Kansai, Chugoku, Shikoku, and Kyushu energy regions. In addition, SoftBank Power donates 50 yen per month from each “Shizen Denki” contract to support the activities of forest conservation organizations*4 for the realization of a sustainable society.

  1. *1
    A document which certifies the environmental value of electricity created from “non-fossil fuel power sources” such as solar power generation and hydroelectric generation which do not use fossil fuels.
  2. *2
    Substantially realizes the supply of electricity with a renewable energy ratio of 100% and zero CO² emissions by combining a renewable energy designated non-fossil certificate with the electricity supplied to customers. This does not guarantee that the electricity which is actually supplied to customers is renewable energy.
  3. *3
    The update to the rate plan using the non-fossil certificate is scheduled to take place in October 2020.
  4. *4
    Donation to organizations which run businesses certified by the “J-Credit” scheme, which is operated by the Ministry of Economy, Trade and Industry, Ministry of the Environment, and Ministry of Agriculture, Forestry and Fisheries.

The 3R's
(reduce, reuse, recycle)

The 3R's

3R initiatives (Reduce: reduce the volume of waste, Reuse: use repeatedly, Recycle: utilize once again as resources) have started in various settings with the goal of realizing a recycling-based society. We are working to achieve the goal by promoting 3R activities to our customers.

Reducing plastic waste
with LIMEX


SoftBank and Y!mobile stores are gradually switching to low environmental load products such as the “Bio LIMEX Bag” made from a new limestone-based material called “LIMEX”* which is used in plastic handbags when handing out catalogs and other items to customers. Utilizing LIMEX will help protect the global environment by reducing plastic waste, protecting biodiversity, controlling the use of water resources, and conserving forests through controlled pulp use.

  1. *
    Developed, manufactured and distributed by TBM Co., Ltd.