Safety Concerns

Safety Concerns Safety Concerns

CSR for a Healthy Internet Society

As an internet company, the SoftBank Group is committed to establishing an environment in which everyone can use the internet, smartphones, and other mobile communications services safely and enjoyably.

The SoftBank Group also promotes CSR activities designed to teach children the proper way to use the Internet safely and securely in order to support their healthy development.

Services for the protection
of children

Services for the protection of children

We believe it is important to create an environment in which children can use mobile phones both safely and securely. By considering all aspects of safe mobile phone use, SoftBank Corp. is engaged in a number of initiatives, such as offering mobile handsets with features to prevent overuse and security functions designed for children, as well as enhancing and promoting filtering functions.

Creating family rules
on internet
and mobile phone use

Creating family rules on internet and mobile phone use

The SoftBank Group is committed to protecting children from danger when they use the Internet or mobile phones. SoftBank Corp. is actively engaged in activities to promote rules and etiquette in mobile phone use among children and their guardians.

Preventing accidents
and internet abuse

Preventing accidents and internet abuse

To enable our customers to use our services with peace of mind, SoftBank works to prevent Internet abuse such as cybercrimes and spam on websites and emails. In addition to reinforcing security measures for mobile communications services, Internet access services and portal sites, we conduct campaigns to raise awareness amongst our users.

Provision of information
related to the safety
of radio waves

For the peace of mind of our customers, the SoftBank Group makes available the results of the research we conduct on the health effects of radio waves caused by mobile phones and base stations.

In order to ensure that local residents living near our base stations understand the safety of radio waves, we are working to raise awareness of radio wave safety by providing explanations to local residents during base station construction.
If local residents have any questions or requests regarding the safety of radio waves, we aim to provide explanations that will reassure them.

Since November 2002, we have been conducting experiments in collaboration with other telecommunications companies to study the effects of radio waves on living organisms, and the results of these experiments, which were announced in 2007, did not show any cellular or genetic effects of cell phone waves on living organisms.

Responsible advertising
and public relations activities

When conducting advertising, public relations activities, and other communication activities, SoftBank is careful to consider the accuracy of information concerning the management policies and business description, technologies, products, and services as well as the ethics of the details (sufficient consideration of human rights, environment, confidential information, intellectual property rights, personal information, and other problems). At the same time, we broadly listen to the opinions of society and incorporate them in our business.

When it comes to advertisements and other forms of publicity, we consider advertising ethics and endeavor to display content which complies with the Act Against Unjustifiable Premiums and Misleading Presentations and other applicable laws as well as the “Voluntary Standards and Guidelines Concerning Telecommunications Service Advertising Displays” established by the Telecom Services Promotion Conference business group.

In the Legal, Technology, Marketing, and other departments, we verify the content according to legal compliance, consumer protection, and the customer's perspective while also inquiring with attorneys and other external experts and specialized organizations as needed to verify that the advertising display content is accurate and appropriate.

After a major advertising proposal has been decided, the advertising content including media ethics is verified at the management level by raising the content in a managerial meeting, etc. or by providing individual explanations to executives.

Feedback concerning advertising activities which have already been executed are also accepted by SoftBank Customer Support (inquiries). Moreover, we continuously monitor previously conducted advertising activities by subjecting them to a regular advertising check scheme conducted by an industry organization (Telecom Services Promotion Conference) to verify that there are no legal, guideline-based, or ethical problems with the content.

In this manner, we establish a strict verification process and mechanism for detecting problems. In the unlikely event that a customer, administrative authority, or consumer group, etc. points out a problem with our advertising activities, we change the content.

During fiscal 2020 there were no cases of unjustifiable and misleading representation as stipulated in the Act Against Unjustifiable Premiums and Misleading Presentations resulting in administrative disposition within SoftBank's advertising activities.
In order to continue responsible advertising activities, it is important to improve ethical awareness with respect to advertising displays within the company. At SoftBank, we conduct periodic group training and e-learning regarding advertising display ethics to promote an understanding of the relevant laws, advertising display rules defined by the industry, and internal rules, etc.

In addition, in order to upgrade our level of responsible advertising activities, we participate in the “Japan Advertisers Association (JAA)” which aims for the healthy development of advertising activities and feed back the knowledge obtained through discussions with participating companies and leading experts into our advertising activities.

We participate in the “Japan Internet Safety Promotion Association (JISPA)” which engages in dissemination and education for the creation of a healthy Internet society.

Japan Internet Safety Promotion Association (JISPA)