Press Releases (SoftBank BB Corp.) 2003

Announcement for Appointment of a New Board Member

July 28, 2003

SOFTBANK BB Corp. (Head office: Chuo-ku, Tokyo: President and CEO: Masayoshi Son) is pleased to announce that Shinichi Ata, former president of Microsoft Co., Ltd. has accepted an invitation to join the board of members as Senior Vice President, the Director of Board responsible for strategic planning. The appointment is expected to further strengthen of the company's strategic capabilities in the broadband business.

The company looks forward to Ata's wide knowledge and experience in leading edge technology and his powerful leadership nourished through past business experiences to strongly advance the company's broadband business.


Personnel Appointment
New Appointment: Shinichi Ata appointed to Senior Vice President, Director of Board

  • *Effective date: August 25, 2003
  • *Premised on approval at the General Shareholders meeting planned to be held.

Company Profile


Trade name SOFTBANK BB Corp.
Head office 24-1 Nihonbashi Hakozaki-cho, Chuo-ku, Tokyo
Representative President and CEO: Masayoshi Son
Date of Establishment May 16, 2000
Date of merger January 7, 2003
Type of Business The Company engages in the provision of broadband infrastructure and services centering on Yahoo! BB as well as in technical development, marketing, sales and support. The Company offers IT-related distribution and services, supervises, and administers affiliated broadband and e-commerce companies.
Paid-in capital 63 billion Yen
  • The information is true and accurate at the time of publication.
    Price, specification, contact and other information of products and service may be subjected to change. The information contains certain forward-looking statements that are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements.